Leavenworth-Lansing Area

Chamber of Commerce


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Leavenworth-Lansing Area
Chamber of Commerce

Key Event Highlights



The chamber is actively inviting everyone to come and join us in our activities. Check out our upcoming events and learn more about the Chamber's activities and plans.

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March 24, 2025
There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal. Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns. 1. Surprise Them with the Unexpected Have you ever seen a video of a ferocious gorilla cradling a stuffed animal? You notice it because it breaks the norm. It’s unexpected. Shocking or provocative marketing makes people stop scrolling and start talking. Use bold visuals, unexpected comparisons, or tackle an issue in a way no one else has. The key is to be tastefully disruptive—shocking for the right reasons, not just for controversy’s sake. Example: A coffee shop launches an ad/marketing campaign with the slogan, “Sleep is overrated.” The ad features people snoozing in unexpected places—like a boardroom or a wedding—only to wake up rejuvenated with a cup of their signature brew. It’s humorous, eye-catching, and reinforces the product’s value. 2. Align with What Matters to Customers More than ever, consumers—especially younger ones (hello, Gen Z)—want to support brands that align with their values. Whether it’s sustainability, diversity, or social justice, people are willing to pay more for companies that stand for something. Example: A fashion brand emphasizes its commitment to ethical manufacturing by showcasing the artisans who make their products, rather than just the clothes. The campaign highlights fair wages, sustainable materials, and real stories, making customers feel good about their purchases. Another example is a restaurant in Florida that printed on the first page of its menu that it pays the staff a living hourly wage with medical benefits as a reason for slightly higher dine-in prices. 3. Make Them Laugh Laughter is appreciated by most people and humor makes brands more relatable and memorable. If you can cause someone to chuckle (with you, not at you), they’re more likely to remember your business—and even share your content. Example: A bakery promotes its products with a campaign called “The Breakup Box”— designed for heartbreak recovery, featuring goodies decorated with phrases like “You were too good for them anyway.” It’s witty, shareable, and turns an everyday purchase into an experience. 4. Show What’s at Stake Fear-based marketing isn’t about scaring customers—it’s about showing them what they might lose if they don’t act. It works well for industries like insurance, cybersecurity, and health because it highlights risks people may not think about. Example: A cybersecurity company runs an ad featuring a business owner frantically calling IT after losing all their customer data to hackers. The tagline? “Hope is not a security plan.” It’s direct, powerful, and makes people think twice about their own vulnerabilities. 5. Tap into Nostalgia People love reminiscing about the past. Nostalgia creates an emotional connection, making your brand feel warm, familiar, and trustworthy. Whether it’s referencing pop culture, childhood experiences, or past trends, nostalgia-based marketing can be a powerful tool. Example: A toy store releases a campaign featuring classic ‘90s toys with the tagline “Some things never go out of style.” Parents who grew up in that era are instantly drawn in, eager to share a piece of their childhood with their own kids. Hollywood knows this power better than anyone. They came out with a movie based on that creepy cymbal-banging, drum playing monkey toy from the late ‘60s-‘70s. If you were a child then (or watched the movie Poltergeist), you know what I mean. Nostalgia is not always heartwarming, but it does make you feel something. The Winning Formula: Mix and Match The best marketing campaigns often blend these techniques. A campaign can be funny and nostalgic, or shocking and value-driven. The key is to know your audience and choose the right emotional trigger that will make them stop, think, and, most importantly, take action. (You’re still thinking about that monkey, aren’t you? That’s marketing power.) ------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
March 24, 2025
Volunteering builds leadership skills like empathy, strategy, and communication. Giving back enhances employee engagement, company culture, and your network. You don’t need extra time or money—start small, start now. Volunteering often opens doors to unexpected personal and professional growth. Leaders who volunteer are more fulfilled and connected to their communities. 604 words ~ 3 min read In today’s fast-paced business world, leaders are constantly searching for ways to grow—both personally and professionally. But there’s one path to growth that’s often overlooked: volunteering. Volunteering isn’t just about giving back; it’s a leadership accelerator that builds empathy, sharpens strategic thinking, and fosters stronger connections. And the best part? You don’t have to wait until you have “extra” time or resources to get started. Small actions today can lead to profound impacts tomorrow. The Case for Volunteering The personal benefits of volunteering are well-documented. People who volunteer report 27% higher levels of life satisfaction. They experience lower stress and greater emotional well-being ( CNCS ). For professionals and business leaders, the payoff is even greater: Volunteering develops empathy , an essential leadership trait. Serving on nonprofit boards or committees strengthens governance and decision-making skills . Community involvement expands your professional network and boosts your personal brand . Deloitte’s research highlights that employees who participate in workplace volunteer activities are 57% more likely to feel connected to their company’s culture and mission ( Deloitte Volunteerism Survey ). Start Small—But Start Now Many professionals put off volunteering, waiting for the “right” time—when they’re more successful, financially secure, or less busy. But if you wait for perfect conditions, you could be waiting forever. Here’s a simple three-step plan to get started within the next 30 days: Clarify your passion. What causes matter to you—education, health, economic development? Start with what resonates. Leverage your network. Ask colleagues or friends where they volunteer. You’ll be surprised by the connections and opportunities close by. Commit to one small action. Whether it’s one hour a month or lending your skills to a nonprofit’s strategic plan, start with what fits your life right now. What Happens Next May Surprise You Volunteering often leads to unexpected opportunities. You may start by helping at a local event and end up joining a nonprofit board. Or you might discover a passion that redefines your personal mission—or even sparks a career pivot. As Harry Kraemer, former CEO of Baxter International, shares in his leadership insights: “Start small, but be open to where volunteering takes you. Over time, you can grow into roles that allow you to make an even greater impact.” You’ll also become a stronger leader. Volunteering hones key leadership skills: listening, empathy, resilience, and decision-making in complex environments. These are the same traits that set successful business leaders apart. Lead by Example—And Create a Culture of Giving Back If you lead a team or a business, encouraging volunteerism can strengthen your entire organization. Companies that prioritize volunteering experience higher employee engagement, improved morale, and stronger ties to their communities. Consider these steps: Offer paid volunteer days or flexible schedules to encourage employees to give back. Partner with local nonprofits for company-wide volunteer initiatives. Recognize and celebrate volunteer efforts within your team. The Bottom Line Volunteering isn’t just the right thing to do—it’s a leadership strategy that pays dividends. You grow as a leader, build your network, and create lasting positive change. Why wait? Start today. Your future self—and your community—will thank you. Further Reading: Why Volunteering Can Be Great for Business – Harvard Business Review Empathy Is the Most Important Leadership Skill – Harvard Business Review --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
March 17, 2025
Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring: Embrace the Sensory Delights of Spring One of the first things people notice in spring is the change of the smells in the air. It’s easy to create an inviting space by keeping this in mind. But smells aren’t the only captivating part of this joyful season.  You might build on this by: Bringing the Outdoors In: Fill your workspace with the sights and scents of spring. Use fresh flowers, potted plants, or even nature-inspired artwork to create a refreshing atmosphere. Using Seasonal Scents: Use diffusers with light, floral, or citrusy essential oils to create an uplifting ambiance. Playing Spring-Inspired Music: Create a playlist of light, upbeat music. Cultivate Growth and Renewal Spring is an ideal time to start fresh. You might do this by decluttering, organizing, and/or refreshing your physical and digital spaces. Update your website, streamline your processes, and clear out any outdated materials. Get your employees (or clients) excited about what’s to come by offering workshops, training sessions, or team-building activities that encourage growth and learning. Additionally, we’re now almost through with Q1. It’s time to reassess your business goals and set new targets for the coming months. Connect with Your Community Winter is often seen as a season of hunkering down and hibernation. Spring, on the other hand, is a time for gathering. You can play this up in your business by: Hosting a Spring Open House: Invite customers to explore your business, enjoy refreshments, and learn about your latest offerings. Partnering with Others: Collaborate with other businesses or community groups to host a spring-themed event, fundraiser, or deals. Support Local Farmers and Artisans: Feature seasonal products from local vendors, showcasing the best of your community. Introduce Something New Spring is about rebirth and freshness. You might offer discounts, special packages, or limited-time products and services that reflect the season. If weather allows, you could host outdoor events or activities, such as a sidewalk sale, a pop-up shop, or a picnic for your team. Help customers break out of their “winter shell” by creating interactive displays that encourage customer engagement, such as a spring inspiration board, a photo booth with seasonal props, or the ability to “try before you buy.” You could also offer light, healthy snacks and beverages, such as fruit-infused water, salads, or smoothies. You needn’t be a food business to try this. For instance, a boutique might make cucumber water available to guests. Marketing Strategies for Spring Success If you want to bring new life to your business, keep in mind that spring is the perfect time to: Emphasize the themes of renewal, growth, and positive energy in your marketing and messaging. Use social media, email marketing, and in-store interactions to connect with your customers and share the spirit of spring—fun, festive, and bright! Foster a sense of optimism and enthusiasm among your team members and your customers. By embracing the growth and joyful themes of spring, you can create a vibrant and engaging experience for your customers and employees alike. Capitalize on the positive energy of the season and you’re sure to grow throughout the year. ------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
March 17, 2025
Leaders wear two hats: Makers create; Managers coordinate. Each requires different energy and time structures. Switching comes at a cost: Moving between modes drains productivity and increases burnout risk. Design your schedule with intention: Block Maker time for focus, Manager time for collaboration. Model healthy rhythms for your team: When leaders respect focus time, teams follow. 645 words ~ 3 min read The Scenario: You’ve blocked off the morning to finally finish that big proposal. You’re ready to focus, dive deep, and knock it out. By 9:30 a.m., you’ve already been pulled into two quick meetings, responded to Slack messages, and answered a “just one quick thing” email. Suddenly it’s noon, and your deep work window is gone. Sound familiar? For most leaders, this tension isn’t new. Balancing creation with coordination is the hallmark of modern leadership. But few people talk about how draining it can be to switch back and forth between these two distinct modes of work. As Alex Hormozi ( https://www.acquisition.com/about-alex ) puts it, success depends on recognizing—and respecting—the different demands of the Maker and Manager work styles. Maker vs. Manager: Two Modes, Two Rhythms The Maker Mode Makers are creators. They add value by building things—whether that’s writing content, developing products, designing strategies, or solving complex problems. Their work requires deep concentration and long, uninterrupted time blocks . A five-minute interruption can cost them hours in lost focus and productivity. Think Bill Gates’ famous “Think Weeks,” where he isolates himself to read, think, and strategize. For Makers, success depends on flow , creativity , and undivided attention . The Manager Mode Managers are the facilitators and coordinators. Their value comes from decision-making , communication , and oversight . They excel at moving between tasks quickly, leading meetings, providing feedback, and unblocking teams. Their schedules are often packed with interactions that require quick thinking and rapid context switching . Sheryl Sandberg, during her time at Meta, was known for a highly structured calendar filled with meetings designed to move the organization forward. For Managers, success looks like clarity , decisiveness , and team coordination . Why This Distinction Matters for Leaders Switching between Maker and Manager modes isn’t seamless. Every transition comes with a cognitive cost . You can’t walk out of a high-stakes meeting and instantly drop into deep strategy work. It can take up to 25 minutes to regain full focus after a single interruption (source: Forbes ). Leaders who ignore this reality risk: Burnout Reduced productivity Frustration—for themselves and their teams But those who master these two modes can dramatically increase their impact. It’s not about choosing Maker or Manager. It’s about knowing when to operate in each mode—and protecting that time. 4 Practical Strategies to Master Both Modes Audit Your Week Are you spending your time intentionally as a Maker or Manager? Track your time for a week to understand where your energy is going. Time Block with Purpose Dedicate distinct parts of your day to each role. For example, schedule deep Maker work in the morning when your focus is strongest, and Manager tasks in the afternoon when collaboration is key. Protect Your Maker Time Relentlessly Turn off Slack and email notifications. Decline unnecessary meetings. Create a “Do Not Disturb” window and honor it. This signals to your team that you value deep work—and they should too. Cluster Your Manager Tasks Batch meetings, calls, and decision-making sessions. This keeps you in a coordination mindset , avoiding constant mode-switching that saps energy. The Leadership Edge: Modeling Healthy Work Rhythms This isn’t just about personal productivity. Leaders set the tone for their organizations. When you model intentional Maker and Manager time, you give your team permission to do the same. The result? More focused teams Better decision-making Less burnout More innovation As Paul Graham wrote in his essay, Maker’s Schedule, Manager’s Schedule, “When you're operating on the maker's schedule, meetings are a disaster.” True then. Still true today. The Bottom Line The best leaders aren’t just good Makers or Managers. They’re intentional about how—and when—they show up in each role. In today’s complex business environment, adaptability is a superpower. But adaptability doesn’t mean multitasking. It means designing your time to win. For Further Reading: Paul Graham: Maker's Schedule, Manager's Schedule Forbes: The True Cost of Interruptions At Work (And How To Avoid Them) HBR: How to Structure Your Day for Maximum Productivity --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
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Chamber Member Monthly Spotlight:

Frontier Community Credit Union

Facebook:  www.facebook.com/FrontierCommunityCreditUnion

Address: 690 Eisenhower Rd.,

  Leavenworth, KS 66048

Phone: 913.651.6575








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