How to Be More Engaging If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people interested in their stuff. But for most of us, it’s a learned activity. If you’re not a born engager, here are five things you can do to improve your business content. 5 Engaging Content Tips First, you don’t have to share everything about your life, but opening up to your audience can go a long way in helping them know, like, and trust you. It may feel awkward sharing something that has nothing to do with your business, but if you’re talking about a part of you, like your dreams and your struggles, people will identify with you and that increases the draw of your content. Sharing the Challenges My neighbor has an e-commerce wellness business. She was recently hit hard by Hurricane Helene. She lost the bottom floor of her home and all her products. Instead of hiding that from her audience, she has shared it in spades. Through live videos every day since the hurricane, she has documented her struggles and her triumphs, her bad times and her blessings. Her audience has been very responsive and when she’s back up and running, I have no doubt they will support the rebuilding of her business. She showed her audience her humanity and they have laughed and cried with her. For the Love of the Team Another thing you can share are the triumphs and tribulations of your favorite team, whether that’s your favorite pro, college, or little ones’ team. Don’t be concerned that if you show a love for “State” that you’ll alienate the “University of” crowd. After all, your sports enemies may get a kick out of teasing you after a loss. Showing the Love If you feel comfortable with it—and they support you doing so—share info about your family. People love to know you have family and friends. “Family” includes your pets. If you show the love, your audience will see you in a new light and feel a greater connection with you. Once Upon a Time We all started somewhere. Sometimes beginnings are comical, and we can barely believe we’ve made it as far as we have. Other times there are serious lessons to be shared. Talk about your origin story. How did you get to where you are? Full Team Ahead In addition to sharing stories and information about yourself, get your team involved. Encourage them to tell their stories as well as share their favorites. By helping your audience get to know you, they’ll see your business as something more than just a money maker. When your business is competing on prices alone, it’s a slippery slope to the bottom cost. When they support you for a reason other than you being the cheapest in town, you’ll have more loyal customers as well. Finally, it’s best to share this engaging content in the medium that you feel the most comfortable with and the form(s) you’ll stick to. That being said, video is one of the best ways to show your humanity and help people identify with you. If you’re not currently doing video, it may be the difference between a lukewarm following and one that takes off. ---------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and really dislikes this hurricane season so far. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Growing digital privacy concerns lead homeowners to blur their houses on Google Maps to protect their personal information and enhance security against potential threats. Blurring homes helps public figures and individuals wishing to maintain a low profile avoid unwanted recognition and attention. While blurring can safeguard privacy, it may inadvertently attract more curiosity and limit the usefulness of maps for emergency responders and delivery services. 562 words ~ 2 min. As digital privacy concerns grow, more people are realizing how their personal information is used and stored online. One specific privacy issue gaining attention is the visibility of homes on Google Maps. In this article, we discuss why some homeowners are choosing to blur their houses on this popular platform, important drawbacks to consider, and what to do if you choose to protect your privacy on Google Maps. Privacy Concerns For many, the primary motivation behind blurring their homes on Google Maps stems from a desire for increased privacy. The detailed imagery available on Google Street View can offer an uncomfortably close look at private residences, potentially exposing the layout and structure of one's home to anyone with internet access. This visibility could pose security risks, making some homeowners feel vulnerable to theft or unwanted attention. Avoiding Unwanted Recognition In addition to security concerns, there are instances where individuals may not want their homes to be easily recognizable on a global platform. This is particularly true for public figures or individuals who wish to maintain a low profile due to personal reasons. By blurring their homes, they can prevent easy identification by onlookers or fans. Potential Problems Blurring your house on Google Maps might seem like a harmless way to protect your privacy, but experts warn of potential problems that could arise. One concern is that it may inadvertently draw more attention to your property, as curious individuals may wonder why it’s blurred and attempt to investigate further. Additionally, blurring can limit the usefulness of the map for emergency responders who rely on accurate locations during critical situations or create confusion for expected deliveries. As you weigh your options, factor these potential outcomes in your decision. How to Blur Your Home on Google Maps If you've decided to blur your home on Google Maps, the process is relatively straightforward. Follow these steps to ensure your residence remains private: Access Google Maps: Navigate to Google Maps in your web browser. Locate Your Home: Use the search function to find your home's address and switch to Street View. Enter Street View: Click on the image of your home to enter Street View mode. Report a Problem: In the bottom right corner of the screen, click on "Report a problem." Request Blurring: A new page will appear with options to blur your house. Use the red box to select the area you wish to blur, which can be adjusted to cover your entire property. Submit the Request: After making your selection, complete the required fields at the bottom of the page and submit your request. Once processed, Google will review your request and make the necessary changes, permanently blurring your home from Street View imagery. The Takeaway As concerns about digital privacy continue to rise, homeowners are increasingly considering the implications of their visibility on platforms like Google Maps. Blurring one’s home can provide a sense of security and privacy, especially for those who value their personal space or are public figures. However, it’s essential to weigh the potential drawbacks, such as increased curiosity and the impact on emergency services. If protecting your privacy on Google Maps aligns with your needs, the straightforward blurring process can help you maintain that desired level of confidentiality. Ultimately, informed decisions about your online presence will help you navigate the balance between privacy and visibility in our digital age. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind. Agile marketing is one of the most crucial aspects of marketing for businesses today. It offers significant advantages in an ever-changing marketplace. And the public’s expectations surrounding it (bet you didn’t know they already expect agility in marketing) can mean a potentially costly mistake for businesses that aren’t implementing it. What Is Agile Marketing?  Agile marketing is the practice that allows marketers to adapt to changing environments, whether that be social media trends, customers’ needs/desires, or responses using emerging technologies. When you are an agile marketing shop, you can make changes to your current campaigns quickly for the benefit of your customers and ideal audience. If you’re a solopreneur, you are likely already doing this. But as your company grows, and departments emerge, agility often becomes a larger task and must be purposely addressed. Let’s break that down… Key Benefits of Marketing Agility One of the main benefits of marketing agility is rapid adaptation. Companies with agile marketing capabilities swiftly respond and adapt to market trends, consumer behaviors, and emerging technologies. They are relevant and competitive in a fast-paced environment. Agile marketing facilitates quicker decision-making, allowing teams to test and iterate strategies in real-time. They’re more effective in their data-driven marketing efforts. By emphasizing flexibility and responsiveness, agile marketing enables businesses to better meet customer needs and preferences. This customer-centric approach fosters stronger connections with target audiences and drives loyalty. Companies that embrace marketing agility gain a significant edge over their competitors. With agile marketing you can: · deliver products and services faster · capitalize on new opportunities · effectively respond to customer feedback · have more fun with social media trends while gaining greater reach It may seem like a small thing but having a team that can identify trends, create quick content, and exploit the trends can astronomically increase their audience overnight. Conversely, those that must run all marketing through multiple departments before getting approval will likely miss these opportunities for greater visibility. So, how do you adopt agile marketing practices? Isn’t planning to be less of a planner an oxymoron? Implementing Agile Marketing To harness the power of agility in marketing, businesses should consider the following strategies: · Foster a Culture of Flexibility and Empowerment. Encourage a mindset of continuous learning and customer-led marketing. Empower employees to make decisions based on your mission. It’s difficult to be agile with multiple levels of signoffs required. · Leverage Data and Technology. Utilize real-time data analytics and advanced technology to enable personalized and effective marketing strategies. See the next section about Agility in Action for a real-world example of why this is important. · Work in Sprints. Implement short, focused marketing campaigns to drive rapid progress and allow for frequent reassessment of effectiveness. · Promote Cross-Functional Collaboration. Encourage communication and teamwork across different departments/areas to enhance problem-solving and innovation. Each of your teams may have a different view or knowledge of your target audience. Agility in Action Hurricane Helene impacted people in six states, nearly 200 people lost their lives (at the time of this writing), and over 150,000 households have applied for disaster assistance (this number is expected to rise rapidly over the next several days). The impact of this storm was much larger than most and if you market nationally, your marketing should’ve reflected this in some way. Agile marketers tweaked or paused their messaging. Many large marketers did not. Facebook is a prime example of this. Although, to be fair, it was an ad from a business and not Facebook directly. Facebook populated my stream with a paid post about swimming lessons when my street was underwater. While the irony (or perfect fit) made me laugh, it didn’t do the business that had paid for the ad any favors. They should’ve paused it. (Of course, the day after the flood receded my stream became home to all sorts of remediation and hardware store ads. The algorithm was working overtime that day.) Next, I saw major retailers email (and text) marketing to my area with the same marketing campaigns they had been running prior to the storm. With today’s access to data, this made them appeal callous and clueless. More is expected of businesses because of technology. Perhaps if it had just been my little town impacted, I wouldn’t have thought anything about their campaigns but since six states were involved, they looked like a prescheduled business with no one behind the wheel. When there is a major news event (flood, fire, school shooting, or other devastation), at the very least, review the content of your prescheduled social media posts. You don’t want to post about it being a lovely beach day in the middle of a devastating hurricane, for instance. Email campaigns should also be assessed. Marketing agility can help you from making a PR blunder when marketing nationally. It is a critical factor for business success. People know you have the data; they expect you to use it for good. Many businesses have spent years collecting data. They’ve used to personalize their marketing. Because of this, they’ve created an expectation around personalization. If you have embraced personalization to get your customers’ attention, you need to be prepared to use it for assistance as well. By implementing agile principles, you can enhance your business’ adaptability, improve customer engagement, and gain a competitive edge. As the business landscape continues to evolve with new tech, the ability to pivot quickly and effectively will remain a key differentiator for successful organizations and help humanize your business as well. -------------------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be? _______________________________________ Twitter: @christinagsmith Facebook: @tellyourstorygetemtalking LinkedIn: @christinagsmith