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Strategic partnerships expand reach – Small businesses can attract new customers, reduce costs, and strengthen their local presence by collaborating with complementary businesses. Joint events boost visibility – Pop-up shops, community festivals, and charity partnerships create opportunities for cross-promotion and increased customer engagement. Shared marketing maximizes impact – Social media takeovers, email marketing swaps, and joint discounts help businesses reach wider audiences without increasing advertising costs. Co-working and shared spaces reduce expenses – Businesses can lower overhead costs by sharing retail locations, office spaces, or market stalls while enhancing customer experience. Success stories highlight collaboration benefits – Partnerships like breweries and food trucks or bookstores and coffee shops demonstrate how businesses can thrive together by providing complementary services. ~ 507 words / 2.5 min read Small businesses looking to expand their reach and strengthen their customer base are finding success through local collaborations. By forming strategic partnerships with other businesses and organizations, owners can tap into new audiences, reduce costs and contribute to a thriving local economy. Finding the Right Business Partner Successful collaborations often involve businesses that complement, rather than compete with each other. A coffee shop, for example, may partner with a bookstore to host book signings, creating a mutually beneficial arrangement that brings in customers for both. A fitness studio might team up with a health food store to promote wellness programs, offering discounts to each other’s customers. Leveraging Events and Promotions Local businesses can increase visibility and engagement by organizing joint events. Some popular strategies include: Pop-up shops – A bakery can be set up inside a boutique, providing shoppers with refreshments while increasing exposure for both businesses. Community festivals – Restaurants, retailers and service providers can join forces to sponsor or participate in local events, drawing in larger crowds. Charity partnerships – Businesses that collaborate with nonprofits or local organizations not only contribute to a cause but also boost customer loyalty and trust. Such initiatives create opportunities for businesses to cross-promote and introduce their brands to new audiences. Collaborating on Marketing Efforts Marketing can be a significant expense for small businesses, but shared promotional efforts help reduce costs while maximizing impact. Local businesses can work together through: Social media takeovers – Partnering businesses can feature each other on platforms like Instagram and Facebook, increasing engagement. Email marketing swaps – Businesses can promote each other in their newsletters, introducing their products and services to a wider audience. Exclusive discounts – Offering customers a deal when they visit both businesses encourages spending across multiple locations. Exploring Shared Spaces Another effective collaboration strategy involves sharing physical space to cut costs and increase visibility. Co-working environments, pop-up markets and joint retail spaces are becoming increasingly popular among small business owners. For instance, a yoga studio and a wellness clinic might share a lease, offering their clients a one-stop destination for fitness and health. Similarly, food halls that feature multiple vendors allow small restaurant owners to reach new customers without the financial burden of operating a standalone location. Success Stories in Local Collaboration One well-known example of local business partnerships is the collaboration between breweries and food trucks. Many craft breweries lack kitchen facilities, so they invite food trucks to set up outside their establishments. This arrangement brings in more customers, benefits both businesses and creates a vibrant atmosphere for patrons. Independent bookstores and coffee shops have also successfully partnered to attract customers. By allowing book lovers to enjoy a cup of coffee while browsing, both businesses see increased engagement and longer customer visits. The Bottom Line For small businesses, collaboration is more than just a marketing strategy—it’s a way to strengthen the local economy and build lasting relationships with customers. By forming strategic partnerships, hosting events and sharing marketing efforts, businesses can maximize their resources and drive mutual success. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Has this ever happened to you? A brilliant idea sparks, you meticulously plan every detail, create beautiful spreadsheets, and envision the triumphant launch. Maybe you even practice a little Law of Attraction in your meditative practices each morning. But then… . The plan sits there, gathering dust, because life has gotten busy, you’ve been plagued by self-doubt, or you moved on to the next exciting concept. Sound familiar? Or maybe you’re the opposite. Maybe you’re all about action and no planning. You’re jetting off to the next hottest thing without seeing anything ripen and produce. Many business professionals fall into this trap, leaning too heavily on either the planning or the action phase. We either over-analyze and never launch, or we jump in headfirst without a strategy and quickly burn out. So, how do we bridge the gap and turn those well-laid plans (or exuberant energy) into tangible results? Ready, Set, Go Finding the balance between planning and action is crucial for success. Too much planning leads to paralysis, while too much action leads to a game of chaotic professional ping-pong, bouncing from one thing to the next. Here's how to navigate that middle ground and start experiencing real progress: 1. Define Your "Why" and Set Clear Goals: Before diving into the nitty-gritty details, revisit the core reason behind your plan. Why is this important? What do you hope to achieve? Does it fit into what you’re already doing or is it a new undertaking altogether? If it’s new, do you aim to replace or enhance what you’re currently doing? Clearly defined goals provide direction and motivation, making it easier to prioritize and stay focused. 2. Break It Down: Large, overwhelming plans are often the biggest culprits of inaction. Break your grand vision into smaller, manageable steps. Instead of "launch a new product line," think "research competitor pricing," "develop prototype," "create marketing materials." These bite-sized tasks feel less daunting and provide a sense of accomplishment as you tick them off. Building momentum is a large part of sticking with something long-term. 3. Embrace Imperfect Action: Perfection is the enemy of progress. Don't wait for everything to be flawless (or the timing to be perfect) before taking a step. Sometimes, "good enough" is better than "never done." Remember, even a small step is a step, if it aligns with your goals. That imperfect thank you note you send is better than the perfect note you never write. 4. Resist the Shiny Object Syndrome: In today's fast-paced world, it's easy to get distracted by the next "big thing." Don't be a "shiny object entrepreneur." Constantly chasing fleeting trends and abandoning projects when they don't instantly go viral is a trip to Nowheresville. True success is built on consistency and perseverance. Focus on your core plan, refine it as needed, and stick with it. 5. Build Relationships, Not Transactions: Today's most successful businesses are built on strong relationships. You can't cultivate genuine connections if you're constantly flitting from one project to the next, across multiple disparate audiences, solely focused on quick wins. Invest time in building rapport with clients, partners, and even competitors. These relationships can be invaluable for support, collaboration, and long-term growth. Remember, people do business with people they know, like, and trust. 6. Review and Adjust: Your initial plan is just a starting point. Regularly review your progress, analyze what's working and what's not, and adjust your strategy accordingly. Be flexible and willing to adapt. The business landscape is constantly evolving, and your plan should too. But this is where a lot of people stumble. They confuse new projects with timely adjustments. When things get rough or boring, they think innovation means a completely new undertaking. It doesn’t have to. Sometimes innovation is making changes to how you’re currently doing something and serving your market in a new way. 7. Celebrate Small Wins: Recognizing and celebrating your accomplishments, no matter how small, is essential for maintaining momentum. It reinforces positive behavior and motivates you to keep moving forward.  8. Create Daily Habits: Following daily habits can keep you on track and accountable toward your progress. Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: How to be Perfectly Imperfect  You’ve probably heard the adage “finished is better than perfect” or “you can’t edit a blank page.” There’s something to be said for embracing life’s imperfections, especially in business. After all, everyone can relate, and imperfections are bound to happen. So you might as well make the best of them. There’s a popular self-help book called “How to Keep House While Drowning.” It was written by a recovering overwhelmed housewife. It’s funny and terribly relatable, especially if you do most of the housework around your home. But it’s also a book about very boring things like dishes in a sink. You can use this same “common denominator” to relate with your ideal client. Relatability It's hard to identify with a perfect business or person. When someone is busy telling us how perfect they are or only showing us the perfect side of their lives, a distance between us will arise. After all, if your life is less than perfect how do you align with someone who is only showing you the sunny side? Whether it's a fictional character, your best friend, or a business, seeing flaws makes us feel like that person or entity is going through the same things we are. This relatability can be loyalty-building when it comes to business. Transparency You can also turn mistakes into opportunities by being openly honest about your shortcomings. When you acknowledge errors and demonstrate a commitment to improvement, you actually build stronger relationships with customers. In fact, 89% of people believe a business can regain their trust if it admits to a mistake and transparently outlines steps to prevent future issues. Authenticity Companies that show their human side can gain a competitive edge. For example: Domino's Pizza ran a campaign admitting their pizza had its issues , but they were addressing them. Guess what? It increased sales. Netflix publicly apologized for a pricing mistake, demonstrating accountability (and let’s not forget their Tyson debacle—again, they apologized instead of ignoring it). Coke went back to the original and admitted the change was a terrible idea. All of these companies received kudos for their honesty (and listening to customers). Fearlessness From an employee perspective, embracing imperfection can unlock creativity by removing the paralyzing fear of failure. When businesses create an environment that accepts mistakes as part of the learning process, employees feel more comfortable: - Experimenting with new ideas - Taking calculated risks - Thinking outside traditional boundaries Companies that remove the fear of failure can accomplish great innovation. Healthier Work Environment Transparency in leadership can also improve your business. When leaders acknowledge their own flaws it: - Reduces stress among employees - Increases job satisfaction - Boosts overall productivity If you’ve ever worked for a workaholic, you know their flawed views on work can be detrimental to your own. But we’re not telling you to hang all your dirty laundry out on the line for everyone to see. There is a strategy behind using imperfection to build a stronger relationship with your customers and employees. A Strategic Approach to Imperfection The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow. Our best relationships in life (and on the screen) are not between us and perfect people. Quite the opposite. We embrace flaws and appreciate when those around us do the same. Showing your less-than-perfect side will make you more endearing and solidify a long-term relationship between your business and your customers. ------------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Workplace conflicts are inevitable—but they don’t have to be toxic. Great leaders turn disagreements into collaboration opportunities. This article covers: Communication frameworks that promote understanding Mediation techniques to defuse tension Strategies for creating win-win solutions Handled well, conflict strengthens teams and sparks innovation. Let’s turn friction into progress. 527 words ~ 2.5 min. Workplace conflict is a fact of life. Differing opinions, competing priorities, and personality clashes happen in every organization. But conflict itself isn’t the problem—how leaders handle it makes all the difference. Poorly managed disagreements create division and resentment, while skillful conflict resolution builds trust, strengthens teams, and sparks innovation. When leaders adopt effective communication strategies, mediation techniques, and solution-driven approaches, they transform tension into teamwork. Here’s how to turn workplace conflict into a productive force. 1. Communication Frameworks That Promote Understanding Many workplace conflicts stem from misunderstandings. People often assume intent, misinterpret tone, or let emotions take over. Strong communication frameworks prevent minor disagreements from escalating into full-blown disputes. Active Listening as a Leadership Tool Listening isn’t just about hearing words—it’s about understanding meaning. Leaders can foster better communication by: Asking clarifying questions (“Can you explain what you mean by that?”). Paraphrasing key points to ensure mutual understanding (“So what I’m hearing is…”). Avoiding defensive reactions and staying open to feedback. Nonviolent Communication (NVC): A Framework for Respectful Dialogue Developed by psychologist Marshall Rosenberg, NVC is a four-step process that promotes empathy and constructive discussion: Observe without judgment. (“I noticed that deadlines were missed this month.”) Express feelings honestly. (“I feel frustrated because it affects our team’s progress.”) Identify needs clearly. (“I need better alignment on project timelines.”) Make a request for resolution. (“Can we set clearer deadlines going forward?”) This framework removes blame and encourages problem-solving rather than confrontation. 2. Mediation Techniques to Defuse Tension Some conflicts require mediation—especially when emotions run high. Effective leaders act as neutral facilitators, ensuring all voices are heard and guiding conversations toward resolution. Key Mediation Strategies:  Establish Psychological Safety: Create an environment where people feel safe expressing concerns without fear of retaliation. Reframe the Conflict as a Shared Problem: Instead of “me vs. you,” frame it as “us vs. the issue.” Use the “Third Story” Perspective: This method, from Harvard’s Negotiation Project , encourages participants to step back and look at the situation as an outsider would. It shifts the conversation from blame to understanding. When leaders mediate skillfully, conflicts become opportunities for strengthening relationships and improving workplace culture. 3. Win-Win Strategies for Long-Term Solutions Effective conflict resolution isn’t about finding a temporary fix—it’s about creating lasting solutions that work for everyone involved. Steps to Achieve a Win-Win Outcome: Identify Shared Goals: Most conflicts arise from different approaches, not opposing objectives. Find the common ground. Encourage Creative Problem-Solving: Avoid binary thinking (e.g., "my way or your way") and explore alternative solutions. Follow Up and Hold People Accountable: Agreements should be documented and revisited to ensure lasting change. When conflict is resolved thoughtfully, teams emerge stronger, more engaged, and better aligned. Final Thoughts Conflict in the workplace is unavoidable—but leaders who approach it with empathy, structure, and problem-solving skills can turn it into a powerful force for collaboration. The best teams aren’t those that never disagree; they’re the ones that know how to navigate differences productively. For further insights, check out Harvard Business Review’s guide to difficult conversations and Forbes’ advice on workplace mediation . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And it’s likely something you never thought about offering. But before we tell you what it is, let’s talk about some of the results that employees who have used this benefit experienced. According to a survey published by sidehustle.com : · 72% saw an improvement in overall well-being. · 69% experienced better focus. · 68% felt lower stress levels. · 62% saw increased productivity. · 49% reported greater job satisfaction. And… Nearly 50% of employees said they would consider switching jobs if another employer offered this benefit (when their company did not). This new benefit trend could give employers that offer it a leg up on hiring. So, what is this new benefit? The Rise of Unhappy Leave  Okay, so leave is not a new benefit. Employees are granted parental leave, sick leave, Family and Medical Leave, and sabbaticals. But this new type of leave—unhappy leave—allows an employee to take time off for mental and emotional well-being. Industries leading this charge include tech, government, and education. Many managers see it as employee recruitment and retention tools because it can help employees deal with stress. It can also provide a cooling off period where co-workers can “take a break from one another.” However, there are apprehensions in offering this benefit as well. Surveyed managers cited concerns over: · misuse or overuse · workload coverage for employees on leave · challenges in distinguishing unhappy leave from regular sick leave · eligibility—what length of tenure would make employees eligible? The trend originated in China with grocery store Pang Dong Lai offering employees up to 10 days a year of unhappy leave. Unhappy leave means employees can take time off without needing approval or justification whenever they feel “emotionally unwell.” The policy is intended to promote a healthy work-life balance. The big difference between this type of leave and others is that it cannot be denied by management . Company culture has been a big concern for businesses over the past 15-20 years. Culture has been a big play in recruitment and trying to protect talent from being poached by the competition. Benefits are a big part of this. But companies want benefits that help with attracting and retaining employees, not just ones that look good on paper. Popular Employee Benefits Some of the most popular employee benefits with a proven return on investment include: · Flexibile schedules (offering this benefit shows a 12% reduction in turnover rate). · Remote work options. · Professional development opportunities including personalized learning plans and career growth. · Wellness programs such as on-demand therapy sessions, mindfulness and meditation programs, and designated mental health days (like unhappy leave). · Eldercare and childcare benefits. · Lifestyle Spending Accounts (LSAs) allowing employees to allocate wellness funds according to their unique needs and preferences. · Employee Assistance Programs (EAPs) to support various personal and professional issues. · Recognition programs. And now it appears that unhappy leave may have an impressive impact on recruitment and retention as well. But is implementing “unhappy leave” as easy as writing it up through your HR department? Not exactly. If you create a leave program that does not have to be approved by management, you run the risk of your eligible employees taking it at the same time with little to no notice. Leaving the business in a lurch. But that’s not the only thing to think about before implementation. Unhappy leave should be a component of your benefits design, not a simple add-on. According to a 2024 Forbes article , there are other organizational pieces you should pay attention to. These include recruiting for values, tailoring development to the individual, monitoring management (after all, that’s one of the top reasons people leave), and providing clear communications on employee culture and company vision. Unhappy leave should not be used as a bandage for a broken employment environment. If you’re thinking about extending your leave program, make sure you also work on the other end, creating a better work environment so your employees will feel less need to use the perk. ----------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Storytelling is key – Engaging videos focus on authentic, relatable stories rather than direct sales pitches. Platform optimization matters – Tailor video content for each platform: YouTube for long-form tutorials, Instagram & TikTok for short, high-energy clips, and LinkedIn for professional thought leadership Hook viewers instantly – The first 3 seconds determine whether people keep watching. Use eye-catching visuals, emotional moments, or intriguing questions. Track key metrics – Measure engagement rate, watch time, and conversion rate using tools like YouTube Analytics and Google Analytics to refine your strategy. Start small and scale – Test short-form videos on Instagram or TikTok, analyze performance, and optimize before expanding your video marketing efforts. 667 words ~ 3 min. read Video marketing has evolved from a nice-to-have strategy into an essential tool for businesses looking to engage audiences, increase brand awareness, and drive conversions. As platforms like YouTube, Instagram, and TikTok continue to dominate digital consumption, businesses that fail to embrace video content risk losing relevance. In fact, online videos can reach 92% of internet users worldwide , underscoring its dominance in the digital landscape. Whether you're a small business or a global brand, an effective video strategy can help you connect with your audience in meaningful ways, differentiate your brand, and ultimately drive business growth. 1. Tell a Story, Not Just Sell Consumers today are bombarded with advertisements and sales-driven content. To break through the noise, brands need to focus on storytelling rather than just pushing products or services. People connect with stories, emotions, and authenticity—not just features and benefits. Start with a compelling hook. The first three seconds of your video determine whether viewers will keep watching. Use a thought-provoking question, an emotional moment, or an eye-catching visual to grab attention. Make it relatable. Video content should address your audience’s pain points, desires, or aspirations. Whether it’s a behind-the-scenes look at your business, a customer success story, or a real-life application of your product, authenticity builds trust. Use a mix of formats. Consider using: Customer testimonials to showcase real experiences. Behind-the-scenes content to humanize your brand. Educational videos to add value and position your brand as an authority. User-generated content (UGC) to foster community and credibility. Remember: please respond to stories, not just sales pitches. 2. Optimize for the Right Platforms Not all video content works across all platforms. Different social media channels cater to different audience behaviors and content formats. Tailoring your video marketing approach for each platform ensures maximum engagement and impact. YouTube: The second-largest search engine, YouTube is ideal for long-form content such as tutorials, product deep dives, and educational videos. To boost visibility, optimize titles and descriptions with SEO-friendly keywords , use captions, and create compelling thumbnails. LinkedIn: Professionals engage with thought-leadership content , industry insights, and company culture videos. Keep LinkedIn videos concise and value-driven , focusing on business challenges, trends, or leadership tips. Instagram & TikTok: Short-form, engaging videos (15-60 seconds) perform best here. Utilize: Reels (Instagram) & TikTok Trends to increase organic reach. Interactive features like polls, questions, and stickers to encourage engagement. High-energy, fast-paced editing to maintain viewer attention. Choosing the right content for the right platform ensures higher reach and engagement, maximizing the effectiveness of your video marketing efforts. 3. Measure Success with the Right Metrics Creating great video content is just the first step—measuring its impact is equally important. Without tracking performance, businesses can’t refine their strategies or improve ROI. Here are the key metrics to monitor: Engagement Rate: Measures how actively viewers interact with your content (likes, shares, comments). A higher engagement rate indicates that your audience finds the content valuable. Watch Time & Retention: Tracks how long people watch your videos. If viewers drop off early, your content may need a stronger hook or better pacing. Conversion Rate: The most critical metric for ROI. If your goal is sales, sign-ups, or downloads, track the percentage of viewers taking action after watching. To streamline analytics, leverage tools like: YouTube Analytics for in-depth video performance insights. Instagram & TikTok Insights for engagement metrics and audience demographics. Google Analytics to track traffic and conversions from video campaigns. Data-driven insights help refine content strategy, ensuring that future videos perform better and drive higher ROI. The Bottom Line Video marketing isn’t just a passing trend—it’s a fundamental part of modern digital marketing. By prioritizing storytelling, platform-specific optimization, and performance tracking , businesses can create compelling videos that captivate audiences and drive results.  Action Step: If you’re new to video marketing, start small! Experiment with short videos on Instagram Reels or TikTok, track engagement, and refine your approach before scaling your efforts. The future of marketing is video—embrace it now to stay ahead of the competition. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Why building a castle on the sand is not always a bad thing TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it (or considering it). TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due, in part, to its users’ voracious appetites for video. Your content will be seen—although it may not be watched (through its entirety, or anything close to it). But savvy business owners know that relying solely on any single platform, even one as potent as TikTok, is a risky strategy. What happens if the algorithm shifts, your content gets shadowbanned, or the platform itself faces regulatory challenges (a very real concern for TikTok)? That's why diversifying your marketing efforts is crucial. Instead of abandoning TikTok (views, clicks, and higher monetization rates make it worth staying), leverage its strengths to fuel your presence across multiple platforms. Here's how: Capture the TikTok Magic Across Platforms TikTok's success isn't just about the platform; it's about the style of content. Sure, there are a lot of theatrics and trends that last a hot second, but “real” video is making a strong comeback. And the TikTok audience loves it so much that this trend is spreading into other channels as well. Think: · Authenticity . Ditch the polished corporate vibe. Embrace raw, relatable content that showcases your brand's personality and company culture. · Storytelling . Condense compelling narratives into bite-sized videos. Whether it's a customer testimonial, a behind-the-scenes glimpse, or a product demo, keep it concise and engaging. · Speed. TikTok is an exercise in shortening, much like the quote, “Just the facts.” But in TikTok’s case, it could be reworded to “Just the Fun.” Condense everything you want to say into the shortest space you can do it in. Once you master this technique, you’ll appreciate how it can apply to other facets of your business. When you start looking at data, you’ll see how quickly people move on from your video on this platform. But don’t feel dejected. A lot of them will drop off and still give you a heart. The average user of this site is a hummingbird and they’re always moving onto the next flower. · User-Generated Content (UGC). Encourage your audience to create content featuring your brand. Run contests, challenges, or simply re-share engaging posts from your followers. Have TikTok Will Travel Now that you understand the magic of TikTok and why so many people love it, you can apply what you’ve learned about creating content on that channel and use it on others such as: · Instagram Reels . It’s a natural fit for TikTok-style content. Experiment with similar editing techniques, trending audio, and interactive features. · YouTube Shorts . Reach a wider audience with your short-form videos and potentially drive traffic to your longer YouTube content. · LinkedIn (for B2B). Yes, even LinkedIn! While the tone may be more professional, short videos showcasing company culture, employee spotlights, or industry insights can be surprisingly effective. TikTok as Your Creative Lab Use TikTok as a testing ground for new ideas and content formats. A viral TikTok trend can be repurposed and adapted for other platforms. Trends also seem to be birthed on TikTok, fade quickly, and then migrate to other platforms, making TikTok the ideal marketing innovation lab. Keep an eye out for things like: · Hashtag Challenges: A successful challenge on TikTok can be translated into an Instagram campaign with user-generated content or even a blog post featuring the best submissions. · Trending Audio: If a particular sound is performing well on TikTok, consider incorporating it into your Reels or Shorts. · Product Demos: A quick and catchy product demo that goes viral on TikTok can be re-edited for a YouTube Shorts tutorial or an Instagram story series. (Don’t forget the TikTok shop if you sell products.) The Power of Cross-Promotion Skilled marketers don't treat their platforms as isolated silos. They use them to drive traffic and engagement across their entire online presence. Each channel/platform has its own quirks and personality. Learn them and you’ll see what can be tweaked for successful cross-promotion. You can tie your channels together by promoting your other channels on TikTok. Include links to your website and other social media platforms in your bio and video descriptions. You can also tease upcoming content. Use TikTok to generate excitement for upcoming YouTube videos, blog posts, or product launches. Additionally, you can run contests that encourage multi-platform engagement by asking followers to like your Facebook page and subscribe to your email list for a chance to win. Diversification is Key While TikTok is a powerful marketing tool, remember that the digital landscape is constantly evolving. By diversifying your strategy and adapting TikTok's winning formula to other platforms, you can build a more resilient and sustainable online presence. Ultimately, regardless of the platforms you use, you want to build your email marketing list. Funnel your followers back to your site or landing page with a giveaway in exchange for their name and email. That way whether TikTok goes black, or Facebook loses its audience overnight, you can reach them no matter where they are. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Why it matters: Leaders equipped with emotional agility can adapt to challenges, manage stress, and foster stronger team dynamics. In today’s fast-paced workplace, emotional agility isn’t just a "soft skill"—it’s a critical leadership tool. Key takeaway: Cultivating emotional agility involves acknowledging emotions without being controlled by them, aligning actions with values, and creating a culture of openness and resilience. 540 words ~ 2.5 min. In today’s dynamic and often unpredictable business environment, leaders face a barrage of challenges—tight deadlines, economic uncertainty, and team complexities, to name a few. While technical expertise and strategic thinking remain critical, emotional agility is emerging as the cornerstone of effective leadership. This ability to manage emotions and adapt thoughtfully to changing circumstances is what separates reactive leaders from truly impactful ones. Why Emotional Agility Matters Coined by psychologist Susan David, emotional agility is defined as the capacity to acknowledge and understand your emotions, then respond to them in a way that aligns with your values and goals. For leaders, this means navigating emotional challenges without letting stress or negativity cloud their judgment. When leaders demonstrate emotional agility, they: Build trust: Teams are more likely to rally behind leaders who show empathy and emotional balance during difficult times. Make better decisions: Regulating emotions allows leaders to stay focused and think critically, even under pressure. Inspire resilience: Teams often mirror the emotional tone set by their leader. Emotionally agile leaders cultivate an atmosphere of calm and confidence, encouraging their teams to persevere through challenges. In contrast, leaders who struggle with emotional awareness risk alienating their teams or making impulsive decisions that derail progress. Actionable Tips to Develop Emotional Agility Pause and Reflect When faced with a challenge, resist the urge to react immediately. Take a moment to reflect on what you’re feeling and why. Naming emotions — whether it’s frustration, anxiety, or disappointment — can help diffuse their intensity. Journaling or talking to a trusted colleague can also provide clarity. Focus on Your Values Emotional agility isn’t about suppressing feelings; it’s about ensuring your actions align with your values. Ask yourself, “What outcome do I want from this situation?” and “How can I respond in a way that reflects my integrity and leadership goals?” Practice Self-Compassion Leaders often hold themselves to impossibly high standards, which can fuel self-doubt and burnout. Emotional agility requires treating yourself with kindness, acknowledging missteps without judgment, and committing to growth. Create a Safe Emotional Space for Your Team Foster a workplace culture where team members feel safe to express their emotions. This doesn’t mean tolerating unprofessional behavior, but rather encouraging honest conversations and providing support during tough times. Invest in Emotional Intelligence (EQ) Emotional agility goes hand in hand with emotional intelligence. Strengthen your EQ by actively listening to others, empathizing with their perspectives, and managing conflict constructively. The Payoff for Leaders and Teams Developing emotional agility isn’t just about personal growth — it’s a strategic advantage. Leaders who can navigate their emotions effectively create a ripple effect across their organizations. Teams feel more supported, morale improves, and productivity rises. Research has shown that leaders with high emotional intelligence directly contribute to better employee engagement and performance. The same principle applies to emotional agility: when leaders model emotional resilience and adaptability, their teams are more likely to do the same. In a world where change is constant, the ability to lead with emotional clarity and compassion is non-negotiable. By prioritizing emotional agility, leaders can inspire trust, drive innovation, and guide their teams through uncertainty with purpose and confidence. Further Reading The Science of Emotional Agility – Harvard Business Review Why Emotional Intelligence Matters at Work – Forbes --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

AI tools are revolutionizing small businesses by boosting efficiency, automating repetitive tasks, and enhancing customer engagement. Start by identifying bottlenecks in operations or customer experience, then explore AI tools tailored to your needs. Begin small with solutions like chatbots for customer support or AI-powered scheduling tools to save time and resources. ~ 764 words — 3.5 min. read Artificial Intelligence (AI) is no longer just for large enterprises—it’s leveling the playing field for small businesses, empowering them to operate smarter, save time, and deliver better customer experiences. Whether you’re running a local café or a growing e-commerce business, AI tools can help streamline operations and scale your efforts effectively. The challenge? Knowing where to begin. Here’s how small business owners can get started with AI and see meaningful results. Identify Pain Points in Your Business The first step to integrating AI is identifying where it can have the most impact. Start by analyzing workflows, customer interactions, and daily tasks to uncover inefficiencies or repetitive processes that waste time and resources. Ask yourself: Are you spending too much time on administrative tasks? Activities like scheduling, data entry, or invoicing often consume hours but don’t directly contribute to growth. AI-powered tools can handle these efficiently. Do you face customer service bottlenecks? Slow response times or an inability to provide 24/7 support can frustrate customers. AI chatbots and virtual assistants can handle inquiries, ensuring faster, seamless interactions. Is your marketing lacking personalization? Customers expect timely, tailored communications. AI tools can analyze customer data, predict needs, and deliver targeted campaigns that drive engagement and conversions. Identifying these pain points will help you choose the right AI tools to streamline operations and enhance customer satisfaction. Leverage AI for Time-Saving Automation AI’s ability to automate repetitive tasks allows your team to focus on higher-value activities. By reducing manual processes, these tools improve efficiency, cut errors, and save time. Scheduling Tools : AI apps like Calendly or Motion coordinate calendars, suggest meeting times, and send reminders, streamlining appointment management. Accounting and Invoicing : Platforms like QuickBooks and Xero simplify bookkeeping by categorizing expenses, tracking cash flow, and generating reports. They also identify trends, enabling smarter financial decisions. Customer Support : Chatbots like ChatGPT , Intercom , or Zendesk AI provide 24/7 customer assistance, managing FAQs and escalating complex issues to human agents. This ensures fast, reliable service and reduces your team’s workload. By starting small, AI automation can transform business processes, freeing up resources to focus on growth. Enhance Customer Engagement with AI Customers today expect quick, personalized, and seamless interactions at every touchpoint, and meeting these expectations is key to building loyalty and trust. AI tools make it easier to deliver this level of service without overburdening your team. Chatbots and Virtual Assistants : Tools like Intercom , Tidio , or Drift can provide instant responses to customer inquiries on your website or social media channels. These AI-driven assistants can handle everything from answering FAQs to processing basic transactions, ensuring your customers feel supported 24/7. Personalized Marketing : Platforms like HubSpot , Mailchimp , or ActiveCampaign use AI to analyze customer data—such as purchase history, browsing habits, or engagement patterns. With this data, they craft highly targeted and personalized email campaigns or promotions that resonate with individual customers, boosting conversion rates and driving repeat business. Experiment Small and Scale Up When integrating AI into your business, it’s important to start small and focus on tools that solve your most immediate challenges. Begin with one or two solutions that address critical areas, such as automating repetitive tasks or enhancing customer support. For example, you might implement an AI-powered scheduling tool or a chatbot to handle FAQs. Track performance metrics like time saved, cost reductions, error rates, or improvements in customer satisfaction to measure the tool’s effectiveness. Regularly evaluate whether the AI solution is delivering measurable value. Once you see consistent results, you can confidently scale up by adding more advanced tools or expanding AI applications to other parts of your business. Focus on User Training and Integration For AI to truly deliver value, it’s essential that your team feels confident using the tools. Start by providing hands-on training to ensure employees understand how AI fits into their daily workflows and how it can make their jobs easier. Choose tools that integrate seamlessly with your existing systems, minimizing disruptions during adoption. Encourage open communication, addressing any concerns about usability or changes to processes. Consider designating a team member or hiring an expert to oversee AI implementation and troubleshoot issues. Proper training and integration not only maximize AI's impact but also foster team buy-in, ensuring long-term success. The Takeaway AI’s ability to drive small business success lies in its practicality. It’s not about replacing people but enabling teams to work smarter. By automating repetitive tasks and enhancing customer engagement, small businesses can gain a competitive edge in an increasingly digital marketplace.  Further Reading: How AI Is Revolutionizing Small Businesses - Harvard Business Review Top AI Tools for Small Businesses - Forbes --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table. This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask yourself, will this provide value for them? If you don’t have a target audience defined, that should be your first step. After all, if you don’t know who you’re talking to, how do you know if you’re providing value to them? Marketing and Promotional Ideas  The new year is a time for resolutions. Play off that and run campaigns that are either in support of people’s common New Years resolutions or having a little fun with them. For instance, a donut shop can play around with the common resolution of losing weight—"We’ll be here when you’re done with this New Year’s resolution thing” or “We’re hard at work creating a calorie-free donut. Sign up for our newsletter to find out when it’s coming out.” If you’re taking a jab at resolutions, make your campaigns funny. People might just share them. Additional marketing ideas include: · Run a sale on items or services that tie into popular New Year's resolutions. · Design a New Year's social media contests like “Share your ‘New You’ pics to win.” · Share your expertise in areas involving common New Year’s resolutions. Content and Communication Strategies In 2025, every business needs an email list. It doesn’t matter how many followers you have on social; the platform could shut down tomorrow and you have no way of contacting your fans. If you have their emails, on the other hand, you can always reach them—even when they’re on a social media “break.” The new year is the perfect time to embrace digital marketing strategies and finally follow through on taking that next step. Also, embrace the technology that can make digital marketing easier like a good email scheduler, AI, a CRM, and design software to create visually appealing content. Some tools can do several of these things for you in one solution. Use them to: · Write a compelling New Year's newsletter with valuable content · Draft a blog, video, or podcast series focused on helping customers achieve their goals · Leverage SMS marketing, which has a remarkable 98% open rate · Create a challenge that will help educate your customers or interest them in your products/services Business Development When was the last time you changed something up in your business? While you don’t want to change just for change’s sake, trying something you’ve been putting off can gain a lot of support this time of year. People expect to see “new” at the new year. Keep your audience abreast of the changes you’re making. These types of announcements can be exciting. They will enjoy watching your dreams come to fruition and seeing how many people want to start their own businesses, giving them a behind-the-scenes look at what you’re doing can help you amass a following. There’s a big business trend in teaching/coaching after becoming a success. Teaching as a service has become a lucrative offshoot for many businesses. Technology and Growth We touched upon this earlier but embracing emerging technology can help streamline your operations and daily tasks to give you more time to do the things that can’t be automated. Make the following a priority this year: · Integrate AI tools to enhance marketing strategies · Explore automation technologies · Utilize predictive analytics to anticipate market trends Customer Engagement It’s time to also prioritize relationship building. People buy from those they know, like, and trust. If they can’t remember your name, they aren’t able to buy from you. Building relationships takes time and you must give (a lot) to get. Here are a few ideas to help you start the new year off right by building those connections: · Share your business's (or your personal) New Year's resolutions. These types of things can help people connect to you. · Thank loyal customers. Showing appreciation makes your current customers feel good and leaves an impression on future customers. · Listen on social media and respond to comments and questions. Insert yourself in conversations in a friendly, helpful way. Don’t barge in like a barker at a circus or auction, “yelling” about what you offer. No one responds to that type of behavior in a social setting. By implementing these strategies, you can start the year with momentum and create meaningful connections with your ideal audience. After all, “creating more meaningful connections” is probably one of the best business resolutions you can make. ------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be? _______________________________________ Twitter: @christinagsmith Facebook: @tellyourstorygetemtalking LinkedIn: @christinagsmith

Have you heard of automatic concepts on YouTube? If not, and you’re using the second largest search engine in the world to share business content, you need to know about this. It could be impacting your content through clicks and views. Automatic concepts on YouTube are an experimental feature that automatically identifies key terms or ideas mentioned in your video and adds explanations of these concepts to your video description. This feature is designed to enhance the viewer's understanding of your content without them having to leave the video page. For instance, if you were a plumber and you referred to a science term as you were describing a process, YouTube might define this concept for the audience. You may have noticed a similar “summary” feature on Google generated by AI like this one below that came up when I researched automatic concepts and asked if it was still in beta. When YouTube first rolled this feature out, it was marketed as something they were implementing for explanation purposes in education videos . YouTube described it as, “…a new, automatic way to identify key concepts covered in academic learning videos and surface more information about these concepts in the form of images and short text snippets in real-time, directly on the video’s watch page. For now, this is being tested on a small set of English-language videos related to educational topics taught in schools (across subjects such as biology, physics and chemistry). The experiment will take place on mobile only, for a limited number of people watching YouTube.” Why Should I Care? It’s Not That New  As a business content creator, you should take notice of automatic concepts for several reasons: 1. Easy definitions. They help viewers learn more about unfamiliar terms or industry jargon used in your videos, making your content more accessible and valuable. That’s the good news. The part to be leery about is that it assumes YouTube will get it right and summarize your concepts in a way you want it to. 2. Increased engagement. By providing additional context, viewers are more likely to stay on your video longer, potentially improving watch time and engagement metrics. 3. Improved discoverability. The added concepts in your description may help your video appear in more search results, potentially increasing your reach. 4. Time-saving element. This automated feature can save you time by eliminating the need to manually explain every technical term or concept in your video or description. However, it’s still in beta so you can’t rely on it to appear on your video, but you can control whether the feature is on or off (we’ll show you that in a sec). It is on by default. 5. Educational value. If your business creates educational content, this feature can complement your teaching efforts by providing additional information to viewers. What If I Want to Shut Them On or Off? To enable automatic concepts for your videos, you can follow these steps in YouTube Studio: 1. Open YouTube Studio and go to the "Content" tab 2. Select the specific video you want to optimize 3. Click on the "Details" tab 4. Scroll down and click on "Show More" 5. Enable/disable the "Allow automatic concepts" checkbox If you don’t see what’s described above, it's worth noting that this feature is still experimental and may not be available for all videos or creators. You can try it out on some of your videos to see if it adds value to your content and aligns with your business goals. Keep in mind, in some cases, while handy, it may deter viewers from watching your video. For instance, if your video is a short description of a concept in physics, for instance, and the viewer has access to a summary generated by YouTube, they may not watch your video. We’re seeing the same happen on Google with the AI content summaries keeping people from scrolling down the page if all they wanted was a simple answer to their inquiry. These are the type of features that are changing search and that content creators and marketers will have to keep in mind when creating content for business. -- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

The new year is an ideal time to get clear about your goals. Many people set incredibly inspiring resolutions and plot pathways to their best selves. If you’re one of those people—kudos to you. But if you don’t get straight on one thing, your intentions are going to fall flat. Here’s the one thing you need to know about goal attainment. Every yes is a no and every no is a yes. Did you read that more than once? Is it a little confusing? Like some riddle of the Sphinx or a quote in a fortune cookie? Not really. Let’s break it down. When you say yes to one thing, you’re saying no to another. When you say no to something, you have time to say yes to something else. What Are You Saying Yes To? If your holidays were like mine, you said yes to a lot of things that didn’t align with your personal or professional goals. Maybe you exhausted yourself doing for others. Maybe you overspent because you wanted everyone in your life to feel special. Maybe you stayed up late at night worrying about the end-of-year in your business. Where did those things get you? Did everyone in your life have a joyful, wonderful holiday without complaint? Did that money you spent have a good return on investment? Did your worrying make things better or solve any of your business stressors? Probably not. If you are serious about meeting your goals—no matter what they are—you need to weigh your choices and institute boundaries. If you’re focused on growing your business in 2025, for instance, and you’ve plotted out the perfect road to get there, you’re going to have to protect that path like you are a medieval warlord. There will be distractions, plenty of them. Some of those distractions will come masked as “self-care.” You may tell yourself that you’re only watching one episode of your favorite show to “unwind.” Three episodes later and you’ve wasted one-fifth of your waking hours! Sometimes the distractions come in the form of other people—Sally who wants your help with the bake sale or Timmy who needs a ride to practice. And you will need to help some of those people because they rely on you. But you don’t need to help all of them. Know the difference. This year, as you’re planning your goals, give thought to safeguarding your time too. Goals are ineffectual if you don’t have any time to complete them. Some of that lack of time will be beyond your control like having to put things on hold while you take care of someone who is ill. But much of your time is likely spent doing things that are just “busy work.” They are activities that aren’t moving the needle, or they’re actions that are performed haphazardly. Haphazard, or unfocused work, is the worst kind because it takes up a lot of time and energy but doesn’t help you make progress on your goals. Imagine playing a carnival game where the aim was to hit a target with a bean bag while blindfolded. Your attempts would be splattered all around (some may even end up in the next stall). Because without your sight, you’re simply trying to get the bean bag in the general direction of where you think the target is. Now imagine, removing your blindfold and being given something like a hose with a powerful stream of water and being told to hit the target with it. It would be much easier because you not only know where the target is, you also have a constant, consistent stream focusing on that target. You need the same in your life as you pursue your goals. You want a constant, consistent pursuit. That only comes from protecting the sanctity of your work with every yes and no you utter. ------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Clarity is Key: Establish clear goals, roles, and expectations to align the team, reduce ambiguity, and create accountability. Regular check-ins help maintain focus and celebrate progress. Earn Trust: Build trust by being authentic, transparent, and reliable. Actively listen, follow through on commitments, and show your team they can count on you. Communicate Effectively: Foster open dialogue, practice active listening, and adapt your communication style to suit different audiences, ensuring clarity and connection. Be Authentically You: Develop a personal leadership style by understanding your strengths and values, seeking feedback, and embracing a growth mindset to lead with integrity. Lean on Support: Seek guidance from mentors, participate in leadership programs, and reflect on your experiences to learn, grow, and overcome challenges more effectively. 516 words ~ 2.5 min. read Transitioning to a leadership role for the first time can feel like stepping into uncharted territory. New leaders often juggle internal doubts, unclear expectations, and team dynamics—all while striving to prove themselves. While the challenges are real, taking a focused, practical approach can help first-time leaders navigate this transition with confidence and achieve team success. Here are five proven steps for empowering new leaders: 1. Set Clear Expectations Leadership begins with clarity. New leaders should align their teams around well-defined goals, responsibilities, and success metrics. Taking time to outline what success looks like removes ambiguity and establishes accountability. Start by holding an initial meeting to communicate objectives and listen to the team’s input. Use tools like SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to set achievable milestones. Check in regularly to reinforce goals, celebrate progress, and make adjustments. By setting clear expectations, leaders create a foundation of purpose and direction for their teams. 2. Build Trust Through Actions Trust is the currency of leadership. First-time leaders need to earn it by being authentic, transparent, and dependable. A good leader walks the talk and supports their team. Listen actively to team concerns and ideas without judgment. Be transparent about challenges, goals, and decision-making processes. Follow through on commitments, no matter how small. Over time, consistent, trustworthy actions build respect and strengthen team relationships. 3. Master Communication New leaders must learn to communicate with clarity, empathy, and purpose. Effective communication is a two-way street: sharing ideas confidently while encouraging open dialogue. Practice active listening to understand team challenges and perspectives. Keep team members informed about decisions, changes, and progress. Adapt your message for different audiences—what works for peers may not work for executives or team members. Clear communication minimizes confusion, fosters connection, and keeps everyone on the same page. 4. Develop a Personal Leadership Style While it’s tempting to imitate admired leaders, first-time managers should focus on developing their own authentic style. Self-awareness and reflection are key to discovering how to lead with integrity. Identify personal strengths and values, then align leadership practices accordingly. Seek feedback from peers, mentors, or team members to understand perceptions and improve. Embrace a growth mindset—leadership is a skill that evolves through learning and experience. Authenticity builds trust, and teams respond better to leaders who are real and relatable. 5. Seek Out Mentorship and Support Leadership doesn’t have to be a solo journey. New leaders benefit tremendously from mentors, coaches, or professional networks who can offer guidance, share experiences, and provide support. Identify experienced leaders in your organization or industry who can act as mentors. Join leadership development programs or peer groups for structured learning. Regularly reflect on successes, challenges, and lessons learned. By learning from others, new leaders can accelerate their growth and overcome obstacles more effectively. The Bottom Line First-time leadership is challenging, but success is achievable with the right mindset and strategies. By setting clear expectations, building trust, mastering communication, developing an authentic style, and seeking mentorship, new leaders can build confidence, inspire their teams, and deliver results. For further reading on leadership strategies, check out Harvard Business Review and Inc. . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to channel your inner Marie Kondo and tackle not just physical spaces, but also digital files, outdated processes, and even stagnant strategies. Just like a cluttered home can lead to stress and lost productivity, a cluttered business environment can hinder growth and innovation. Here's how you can embrace decluttering for a more successful year: Tidy the Physical Workspace This is not a slam on people who enjoy visual chaos (like me), but if you can’t locate the basic things you need, it might be time for a new system. Consider how you might: Clear the clutter: Dispose of or donate old equipment, unused supplies, and stacks of paper. Optimize layouts: Reorganize workspaces to improve flow and encourage collaboration or easy access. Embrace minimalism: A clean, minimalist aesthetic can reduce distractions and boost focus. Digital Detox We’re not suggesting you give up your electronics, but isn’t it time your efficiency tools actually work for you? You can do this through: Organizing digital files: How many times have you not been able to find something in your email or files? Hey, it happens to the best of us. That’s why you need to implement and commit to a clear and consistent file-naming system (preferably something in the Cloud) and archive or delete outdated documents. Streamline your inbox: Unsubscribe from unnecessary emails (Gmail and Yahoo make that really easy), utilize filters, and adopt inbox zero practices. Update software and hardware: Ensure all technology is up-to-date and functioning optimally. Research new options. Pick your slowest day and do some quick YouTube research on efficiency tools or Google plug-ins. You can learn a lot in only a few minutes and there’s likely a way to use tools to streamline your current processes. But if you’re waiting for a golden ticket from these software or app companies, it’s unlikely you’ll get one. Just as you may need to perform continuing education or professional development activities each year, take it upon yourself to keep an eye on tech and the digital world. Speaking of… Streamline Processes You can’t make more hours in the day so maximize what you currently have by: Identifying bottlenecks: Analyze workflows to pinpoint areas of inefficiency. Automate tasks: Utilize technology (like AI or conditional software that helps you create “if, then” pathways) to automate repetitive tasks and free up employee time. Eliminate unnecessary meetings: Encourage shorter, more focused meetings with clear agendas. It doesn’t take long to develop a reputation of being a time waster and your employees, vendors, and stakeholders will do everything they can to get out of your meetings. If people opt out, just how effective are the meetings anyway? Revisit Your Strategy If you find yourself saying things like, “But it always worked before,” then it might just be time to: Reassess goals: Ensure your business goals are still relevant and aligned with your overall vision. Eliminate stagnant projects: Don't be afraid to cut your losses on projects that are no longer serving your business. Just because you’ve spent a lot of time, focus, or money on something does not mean you should continue to do so. Identify new opportunities: Create space for fresh perspectives and innovative ideas. Go All In and Foster a Culture of Decluttering The new year is an ideal time for early spring cleaning. Out with the old, in with the new. After all, if you can’t make room for new opportunities, you’ll be left with the old ones. Encouraging employee participation: Provide training and resources to help employees declutter their own workspaces and workflows. Encourage managers to find out what the greatest obstacles to their direct reports’ success are. Celebrating successes: Recognize and reward efforts to improve efficiency and productivity. Making decluttering a continuous process: Schedule regular decluttering sessions to maintain a clean and organized work environment. Again, remember it’s not all about papers on a desk. There are many ways our work lives get cluttered but all of them eventually lead to breakdowns and inefficiencies. By embracing these decluttering strategies, you can create a more focused, efficient, and ultimately, more successful business. After all, every garden needs room to grow. Your business does too. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

FORD (Family, Occupation, Recreation, Dreams) and HEFE (Hobbies, Experiences, Future, Education) are two frameworks for networking and small talk. FORD focuses on personal and aspirational topics, while HEFE emphasizes shared experiences and individual growth. Use FORD for rapport-building and HEFE for deeper, curiosity-driven conversations. Master both to navigate diverse networking scenarios effectively. ~ 400 words, 2.5 minute read Small talk is the foundation of networking, but it often feels forced or superficial. Frameworks like FORD and HEFE can transform casual conversations into meaningful connections. Let’s explore the strengths and applications of each to help you decide when and how to use them effectively. The FORD Framework FORD stands for Family, Occupation, Recreation, and Dreams . These topics serve as approachable entry points for conversation. Strengths: Universality: Family and work are nearly universal topics, offering familiarity and relatability. Aspiration-oriented: Discussing dreams often leads to uplifting and engaging exchanges. Simplicity: Its structure is easy to remember and apply. Best Use Cases: Quick introductions or casual networking events. Situations where building rapport is more important than diving deep. Example Questions: Did you grow up around here, or did your family move here later? Do you have any big goals or plans you’re working toward right now? What’s your favorite part of your job? The HEFE Framework HEFE stands for Hobbies, Experiences, Future, and Education . This approach shifts the focus to shared interests and personal growth. Strengths: Depth: Encourages meaningful dialogue by exploring unique interests and personal stories. Curiosity-driven: Naturally prompts follow-up questions, sustaining conversation. Relevance: Useful for professional settings, as education and future plans often align with career aspirations. Best Use Cases: One-on-one meetings or smaller networking circles. Situations requiring a balance of personal and professional topics. Example Questions: What do you like to do in your free time? Did you have a favorite teacher or mentor who inspired you? Do you spend time with extended family, or do you live close to them? Key Differences Focus: FORD emphasizes rapport-building through relatable topics, while HEFE dives deeper into individuality and curiosity. Tone: FORD is light and conversational; HEFE leans more reflective and intellectual. Adaptability: FORD works well for short, casual interactions, whereas HEFE is better suited for in-depth conversations. How to Use Them Together The most effective networkers combine these frameworks, adapting to their audience and setting: Start with FORD: Break the ice by asking about family, work, or hobbies. Transition to HEFE: Once rapport is established, steer the conversation toward experiences or future goals to deepen the connection. Bottom Line Both FORD and HEFE are valuable tools for networking, but the key to success lies in understanding your audience and the context. Whether you’re attending a large event or engaging in a one-on-one chat, these frameworks provide reliable strategies to connect, communicate, and leave a lasting impression. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.