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There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal. Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns. 1. Surprise Them with the Unexpected Have you ever seen a video of a ferocious gorilla cradling a stuffed animal? You notice it because it breaks the norm. It’s unexpected. Shocking or provocative marketing makes people stop scrolling and start talking. Use bold visuals, unexpected comparisons, or tackle an issue in a way no one else has. The key is to be tastefully disruptive—shocking for the right reasons, not just for controversy’s sake. Example: A coffee shop launches an ad/marketing campaign with the slogan, “Sleep is overrated.” The ad features people snoozing in unexpected places—like a boardroom or a wedding—only to wake up rejuvenated with a cup of their signature brew. It’s humorous, eye-catching, and reinforces the product’s value. 2. Align with What Matters to Customers More than ever, consumers—especially younger ones (hello, Gen Z)—want to support brands that align with their values. Whether it’s sustainability, diversity, or social justice, people are willing to pay more for companies that stand for something. Example: A fashion brand emphasizes its commitment to ethical manufacturing by showcasing the artisans who make their products, rather than just the clothes. The campaign highlights fair wages, sustainable materials, and real stories, making customers feel good about their purchases. Another example is a restaurant in Florida that printed on the first page of its menu that it pays the staff a living hourly wage with medical benefits as a reason for slightly higher dine-in prices. 3. Make Them Laugh Laughter is appreciated by most people and humor makes brands more relatable and memorable. If you can cause someone to chuckle (with you, not at you), they’re more likely to remember your business—and even share your content. Example: A bakery promotes its products with a campaign called “The Breakup Box”— designed for heartbreak recovery, featuring goodies decorated with phrases like “You were too good for them anyway.” It’s witty, shareable, and turns an everyday purchase into an experience. 4. Show What’s at Stake Fear-based marketing isn’t about scaring customers—it’s about showing them what they might lose if they don’t act. It works well for industries like insurance, cybersecurity, and health because it highlights risks people may not think about. Example: A cybersecurity company runs an ad featuring a business owner frantically calling IT after losing all their customer data to hackers. The tagline? “Hope is not a security plan.” It’s direct, powerful, and makes people think twice about their own vulnerabilities. 5. Tap into Nostalgia People love reminiscing about the past. Nostalgia creates an emotional connection, making your brand feel warm, familiar, and trustworthy. Whether it’s referencing pop culture, childhood experiences, or past trends, nostalgia-based marketing can be a powerful tool. Example: A toy store releases a campaign featuring classic ‘90s toys with the tagline “Some things never go out of style.” Parents who grew up in that era are instantly drawn in, eager to share a piece of their childhood with their own kids. Hollywood knows this power better than anyone. They came out with a movie based on that creepy cymbal-banging, drum playing monkey toy from the late ‘60s-‘70s. If you were a child then (or watched the movie Poltergeist), you know what I mean. Nostalgia is not always heartwarming, but it does make you feel something. The Winning Formula: Mix and Match The best marketing campaigns often blend these techniques. A campaign can be funny and nostalgic, or shocking and value-driven. The key is to know your audience and choose the right emotional trigger that will make them stop, think, and, most importantly, take action. (You’re still thinking about that monkey, aren’t you? That’s marketing power.) ------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Volunteering builds leadership skills like empathy, strategy, and communication. Giving back enhances employee engagement, company culture, and your network. You don’t need extra time or money—start small, start now. Volunteering often opens doors to unexpected personal and professional growth. Leaders who volunteer are more fulfilled and connected to their communities. 604 words ~ 3 min read In today’s fast-paced business world, leaders are constantly searching for ways to grow—both personally and professionally. But there’s one path to growth that’s often overlooked: volunteering. Volunteering isn’t just about giving back; it’s a leadership accelerator that builds empathy, sharpens strategic thinking, and fosters stronger connections. And the best part? You don’t have to wait until you have “extra” time or resources to get started. Small actions today can lead to profound impacts tomorrow. The Case for Volunteering The personal benefits of volunteering are well-documented. People who volunteer report 27% higher levels of life satisfaction. They experience lower stress and greater emotional well-being ( CNCS ). For professionals and business leaders, the payoff is even greater: Volunteering develops empathy , an essential leadership trait. Serving on nonprofit boards or committees strengthens governance and decision-making skills . Community involvement expands your professional network and boosts your personal brand . Deloitte’s research highlights that employees who participate in workplace volunteer activities are 57% more likely to feel connected to their company’s culture and mission ( Deloitte Volunteerism Survey ). Start Small—But Start Now Many professionals put off volunteering, waiting for the “right” time—when they’re more successful, financially secure, or less busy. But if you wait for perfect conditions, you could be waiting forever. Here’s a simple three-step plan to get started within the next 30 days: Clarify your passion. What causes matter to you—education, health, economic development? Start with what resonates. Leverage your network. Ask colleagues or friends where they volunteer. You’ll be surprised by the connections and opportunities close by. Commit to one small action. Whether it’s one hour a month or lending your skills to a nonprofit’s strategic plan, start with what fits your life right now. What Happens Next May Surprise You Volunteering often leads to unexpected opportunities. You may start by helping at a local event and end up joining a nonprofit board. Or you might discover a passion that redefines your personal mission—or even sparks a career pivot. As Harry Kraemer, former CEO of Baxter International, shares in his leadership insights: “Start small, but be open to where volunteering takes you. Over time, you can grow into roles that allow you to make an even greater impact.” You’ll also become a stronger leader. Volunteering hones key leadership skills: listening, empathy, resilience, and decision-making in complex environments. These are the same traits that set successful business leaders apart. Lead by Example—And Create a Culture of Giving Back If you lead a team or a business, encouraging volunteerism can strengthen your entire organization. Companies that prioritize volunteering experience higher employee engagement, improved morale, and stronger ties to their communities. Consider these steps: Offer paid volunteer days or flexible schedules to encourage employees to give back. Partner with local nonprofits for company-wide volunteer initiatives. Recognize and celebrate volunteer efforts within your team. The Bottom Line Volunteering isn’t just the right thing to do—it’s a leadership strategy that pays dividends. You grow as a leader, build your network, and create lasting positive change. Why wait? Start today. Your future self—and your community—will thank you. Further Reading: Why Volunteering Can Be Great for Business – Harvard Business Review Empathy Is the Most Important Leadership Skill – Harvard Business Review --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring: Embrace the Sensory Delights of Spring One of the first things people notice in spring is the change of the smells in the air. It’s easy to create an inviting space by keeping this in mind. But smells aren’t the only captivating part of this joyful season. You might build on this by: Bringing the Outdoors In: Fill your workspace with the sights and scents of spring. Use fresh flowers, potted plants, or even nature-inspired artwork to create a refreshing atmosphere. Using Seasonal Scents: Use diffusers with light, floral, or citrusy essential oils to create an uplifting ambiance. Playing Spring-Inspired Music: Create a playlist of light, upbeat music. Cultivate Growth and Renewal Spring is an ideal time to start fresh. You might do this by decluttering, organizing, and/or refreshing your physical and digital spaces. Update your website, streamline your processes, and clear out any outdated materials. Get your employees (or clients) excited about what’s to come by offering workshops, training sessions, or team-building activities that encourage growth and learning. Additionally, we’re now almost through with Q1. It’s time to reassess your business goals and set new targets for the coming months. Connect with Your Community Winter is often seen as a season of hunkering down and hibernation. Spring, on the other hand, is a time for gathering. You can play this up in your business by: Hosting a Spring Open House: Invite customers to explore your business, enjoy refreshments, and learn about your latest offerings. Partnering with Others: Collaborate with other businesses or community groups to host a spring-themed event, fundraiser, or deals. Support Local Farmers and Artisans: Feature seasonal products from local vendors, showcasing the best of your community. Introduce Something New Spring is about rebirth and freshness. You might offer discounts, special packages, or limited-time products and services that reflect the season. If weather allows, you could host outdoor events or activities, such as a sidewalk sale, a pop-up shop, or a picnic for your team. Help customers break out of their “winter shell” by creating interactive displays that encourage customer engagement, such as a spring inspiration board, a photo booth with seasonal props, or the ability to “try before you buy.” You could also offer light, healthy snacks and beverages, such as fruit-infused water, salads, or smoothies. You needn’t be a food business to try this. For instance, a boutique might make cucumber water available to guests. Marketing Strategies for Spring Success If you want to bring new life to your business, keep in mind that spring is the perfect time to: Emphasize the themes of renewal, growth, and positive energy in your marketing and messaging. Use social media, email marketing, and in-store interactions to connect with your customers and share the spirit of spring—fun, festive, and bright! Foster a sense of optimism and enthusiasm among your team members and your customers. By embracing the growth and joyful themes of spring, you can create a vibrant and engaging experience for your customers and employees alike. Capitalize on the positive energy of the season and you’re sure to grow throughout the year. ------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Leaders wear two hats: Makers create; Managers coordinate. Each requires different energy and time structures. Switching comes at a cost: Moving between modes drains productivity and increases burnout risk. Design your schedule with intention: Block Maker time for focus, Manager time for collaboration. Model healthy rhythms for your team: When leaders respect focus time, teams follow. 645 words ~ 3 min read The Scenario: You’ve blocked off the morning to finally finish that big proposal. You’re ready to focus, dive deep, and knock it out. By 9:30 a.m., you’ve already been pulled into two quick meetings, responded to Slack messages, and answered a “just one quick thing” email. Suddenly it’s noon, and your deep work window is gone. Sound familiar? For most leaders, this tension isn’t new. Balancing creation with coordination is the hallmark of modern leadership. But few people talk about how draining it can be to switch back and forth between these two distinct modes of work. As Alex Hormozi ( https://www.acquisition.com/about-alex ) puts it, success depends on recognizing—and respecting—the different demands of the Maker and Manager work styles. Maker vs. Manager: Two Modes, Two Rhythms The Maker Mode Makers are creators. They add value by building things—whether that’s writing content, developing products, designing strategies, or solving complex problems. Their work requires deep concentration and long, uninterrupted time blocks . A five-minute interruption can cost them hours in lost focus and productivity. Think Bill Gates’ famous “Think Weeks,” where he isolates himself to read, think, and strategize. For Makers, success depends on flow , creativity , and undivided attention . The Manager Mode Managers are the facilitators and coordinators. Their value comes from decision-making , communication , and oversight . They excel at moving between tasks quickly, leading meetings, providing feedback, and unblocking teams. Their schedules are often packed with interactions that require quick thinking and rapid context switching . Sheryl Sandberg, during her time at Meta, was known for a highly structured calendar filled with meetings designed to move the organization forward. For Managers, success looks like clarity , decisiveness , and team coordination . Why This Distinction Matters for Leaders Switching between Maker and Manager modes isn’t seamless. Every transition comes with a cognitive cost . You can’t walk out of a high-stakes meeting and instantly drop into deep strategy work. It can take up to 25 minutes to regain full focus after a single interruption (source: Forbes ). Leaders who ignore this reality risk: Burnout Reduced productivity Frustration—for themselves and their teams But those who master these two modes can dramatically increase their impact. It’s not about choosing Maker or Manager. It’s about knowing when to operate in each mode—and protecting that time. 4 Practical Strategies to Master Both Modes Audit Your Week Are you spending your time intentionally as a Maker or Manager? Track your time for a week to understand where your energy is going. Time Block with Purpose Dedicate distinct parts of your day to each role. For example, schedule deep Maker work in the morning when your focus is strongest, and Manager tasks in the afternoon when collaboration is key. Protect Your Maker Time Relentlessly Turn off Slack and email notifications. Decline unnecessary meetings. Create a “Do Not Disturb” window and honor it. This signals to your team that you value deep work—and they should too. Cluster Your Manager Tasks Batch meetings, calls, and decision-making sessions. This keeps you in a coordination mindset , avoiding constant mode-switching that saps energy. The Leadership Edge: Modeling Healthy Work Rhythms This isn’t just about personal productivity. Leaders set the tone for their organizations. When you model intentional Maker and Manager time, you give your team permission to do the same. The result? More focused teams Better decision-making Less burnout More innovation As Paul Graham wrote in his essay, Maker’s Schedule, Manager’s Schedule, “When you're operating on the maker's schedule, meetings are a disaster.” True then. Still true today. The Bottom Line The best leaders aren’t just good Makers or Managers. They’re intentional about how—and when—they show up in each role. In today’s complex business environment, adaptability is a superpower. But adaptability doesn’t mean multitasking. It means designing your time to win. For Further Reading: Paul Graham: Maker's Schedule, Manager's Schedule Forbes: The True Cost of Interruptions At Work (And How To Avoid Them) HBR: How to Structure Your Day for Maximum Productivity --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Delegation is a leadership multiplier. Done right, it empowers your team, builds future leaders, and gives you back time to focus on strategy. Why it matters: Leaders who master delegation grow faster. Gallup found they generate 33% more revenue than those who don’t delegate effectively. Delegation myths hold leaders back: It’s not about losing control or dumping tasks. It’s about creating clarity, trust, and accountability. The bottom line: You can’t scale by doing more. You scale by letting go—and empowering your team to step up. You’re juggling too much—and it’s slowing you down. 615 words ~ 3 min read Many leaders take pride in wearing all the hats. You built the business. You know how everything works. But the constant “I’ll just do it myself” mindset can quickly lead to burnout—and a team that’s disengaged, underutilized, and uninspired. Here’s the truth: Delegation isn’t giving up control. It’s multiplying your impact. When done right, delegation empowers your team, develops future leaders, and gives you the space to focus on the work that only you can do: vision, strategy, and growth. Why Leaders Struggle to Delegate If you’ve ever thought: “No one can do this as well as I can” “It’s faster if I do it myself” “If something goes wrong, I’m the one on the hook” You’re not alone. These beliefs are common—but they limit your potential and the potential of your people. A Gallup study found that leaders who delegate effectively generate 33% more revenue than those who don’t. ( Gallup ) Delegation isn’t just a time-saver; it’s a growth strategy. The #1 Leadership Mistake: Doing It All Yourself When leaders hoard decision-making and execution, they: Become the bottleneck Burn out Create a team culture of dependence instead of ownership Delegation flips the script. It encourages autonomy, accountability, and initiative—three things every high-performing team needs. As Harvard Business Review puts it: "Delegation is not a zero-sum game where one person’s gain is another’s loss. It’s a win-win when approached with clarity and purpose.” ( HBR ) Common Delegation Myths—And the Truth Behind Them Myth: “I’ll lose control.” Truth: Clear expectations and regular check-ins keep you informed without micromanaging. Myth: “Delegation is dumping.” Truth: Delegation is a leadership skill that builds trust and empowers others to grow. Myth: “I don’t have time to train someone.” Truth: Time invested in training upfront pays dividends in productivity and independence later. The Delegation Playbook: 3 Simple Steps Step 1: Clarify the Why Don’t just assign tasks. Provide context. Explain why the task matters and how it ties into bigger goals. People are more engaged when they understand the purpose behind the work. Step 2: Match Tasks to Strengths (and Stretch Them ) Delegate based on individual skills—but also look for opportunities to develop new ones. Aligning tasks with someone’s career goals creates buy-in and drives personal growth. Step 3: Define Success, Then Step Back Be clear about desired outcomes, deadlines, and key metrics. But don’t dictate how the work gets done. Let people problem-solve and take ownership. Check in, but don’t hover. Pro Tip: Use this delegation script— “I’d like you to take the lead on [project]. Here’s what success looks like: [clear outcome]. I trust your judgment. Let’s check in at [milestone] to make sure you have what you need.” What You Gain When You Let Go When leaders delegate effectively, they: Free themselves to focus on strategy, customers, and growth. Empower their teams to take ownership, which builds confidence and capability. Avoid burnout by shifting from “doer” to “leader.” You don’t scale by working harder—you scale by working smarter and building a team that grows alongside you. Takeaway Delegation isn’t a nice-to-have. It’s a critical leadership skill that drives growth—for you, your team, and your business. It builds trust. It develops leaders. It unlocks time and energy to focus on what matters most. Let go of the small stuff. Step into your role as the visionary leader your team needs. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Women's History Month is a fantastic opportunity for you to recognize the invaluable contributions of women, past and present. It's not just about historical figures; it's about celebrating the women who drive your business, your community, and the world forward. And let’s face it, it’s a great reminder to put some good cheer into the world. After all, people love feel-good narratives. While it may be difficult to implement these ideas before the end of the month, you can always use them to plan for next year or make an announcement this month to unveil a larger plan rollout for another time. Here are some creative ways to celebrate, internally and externally, at your business: Internal Employee Celebrations: Fostering Appreciation and Growth Like Mother’s Day, you don’t have to be a woman to celebrate the accomplishments and contributions of women. Make it enjoyable and welcoming for all. Here are a few ways to encourage support for, and interest in, Women’s History Month: Create a Women Who Inspire Spotlight Dedicate a segment of your internal newsletter or intranet to spotlighting female employees, customers, or figures who inspire your team. Share their stories, achievements, and insights. But that’s just the beginning. Get your crew involved too. Create a "wall of inspiration" in your breakroom or office (or even your front lobby or register stand), where employees can post pictures and stories of women who inspire them. Host Skill-Sharing Workshops or Lunch & Learns Invite female employees to lead workshops on their areas of expertise. This empowers them and provides valuable learning opportunities for the team. For instance, your marketing maven could give a workshop on personal branding. Organize a lunch & learn session featuring a female speaker from your industry or community. This could be a mentor, a successful entrepreneur, or an expert in a relevant field. Not only is this inspiring but could lead employees to see their career path in a new way. Launch a Mentorship Program Launch or promote existing mentorship programs that connect female employees with experienced mentors, either within or outside the company. Create a networking event specifically for the women in your company. If you have a smaller business where that is difficult to do, work with local groups like your chamber to create opportunities for networking, mentorships, and leadership development. Create a Parent-friendly Job Program One of the hardest parts of keeping women in the workforce is childcare. While your business may not have the budget to offer employees childcare or a subsidy to offset the cost, you may be able to offer alternative shifts that make parenting and work possible. For instance, you could offer a 9-3 shift to accommodate parents who have to pick up children from school or you could arrange job shares that would allow two part-time employees to share one full-time position. This would ensure the needs of the parents and the business are both met. External Celebrations: Engaging Your Community and Customers Women’s History Month has become increasingly popular over the past few years. Many businesses are hosting events and other celebrations. Here are a few ideas of how you can do the same: Host a Female Author or Speaker Partner with a local bookstore or library to host a book signing or speaking event featuring a female author or thought leader. If you don’t have time to host a speaker this year, try interviewing one for your newsletter on a topic of interest to your ideal audience. Support Women-Owned Businesses Feature products or services from women-owned businesses in your store or on your website. Offer a special discount or promotion for customers who support women-owned businesses. Call attention to the women-owned businesses you work with, such as vendors and suppliers, or highlight the stories of some of your employees. Community Partnership Partner with a local women's shelter, non-profit organization, or educational institution to host a fundraising event or volunteer activity. Long-term idea: sponsor a scholarship or award for female students or entrepreneurs. Educational Content Create blog posts, articles, or videos highlighting the achievements of women in your industry or community. Share educational resources and information about women's history and current issues on your website and social media channels. Social Media Campaigns Use relevant hashtags like #WomensHistoryMonth, #WomenInBusiness, and #CelebrateWomen to share stories, quotes, and images of inspiring women. Run a social media contest or giveaway that celebrates women's achievements. Feature your female staff members and their roles within the company. Ask them to tell stories of the women who inspire them. Customer Appreciation Highlight female customers and their achievements through social media posts or blog posts. (with customer permission, of course). Make It Part of a Larger Conversation Women’s History Month is a way to instill appreciation for the struggles of women and their contributions to the many areas of our society—personally and professionally. But the historical tribute can also be the beginning of a larger conversation. Is equality something you want to make part of your employee culture? Do you want customers to understand that you have programs in place that help women receive equal pay to their male counterparts? How does this celebration of women tie into your culture of who you are or who you want to be? By celebrating Women's History Month in meaningful and creative ways, you can demonstrate your commitment to gender equality, foster a positive and inclusive work environment, and strengthen your connection with your community and customers. This month isn’t just about clever marketing. It could be the beginning of a much larger conversation about workforce dynamics and culture in your company and beyond. ------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Growth isn't a passive process; it doesn’t just happen. Unfortunately, you don’t open a business and sit back and wait for it to grow. Businesses rarely go viral overnight and planning on doing so is like funding your retirement by playing the lottery every week. Business growth is a dynamic journey fueled by strategic thinking and insightful questions that help you see things in new ways. As a business owner, you're constantly navigating challenges and opportunities, not to mention the competition. But are you asking the right questions to propel your business to the next level? Simply working hard isn't enough. We need to work smarter, and that starts with asking the questions that reveal hidden potential and drive meaningful change to attain growth. Internal Questions for Operational Excellence Every successful business rests on a solid foundation. Let's start by looking inward. Are your internal operations optimized for growth? Consider these questions: Are our current workflows efficient, or are there bottlenecks? Take a critical look at your processes. Are there redundant steps or outdated systems that could be streamlined? Are we maximizing our existing resources? This includes your team, technology, and financial assets. Are you leveraging them to their full potential? A lot has changed over the past few years. It may be time to audition new tech and assess the skills gap that may exist in your business. Is our team engaged and aligned with our goals? A motivated team is a powerful engine for growth. Are you providing them with the support and resources they need to succeed? Are they fulfilled in their position? A disengaged employee can do a lot of damage to a business and its service reputation. Actionable Step: Conduct a brief internal audit. Map out your key processes and identify areas for improvement. Schedule a team meeting to gather feedback and brainstorm solutions. External Questions for Market Understanding Understanding your market is crucial for sustained growth. Sometimes markets change or new ones open up. Ask yourself: Who is our ideal customer, and what are their evolving needs? Customer preferences change. Are you staying ahead of the curve? For instance, if you were a business that served authors, with the recent growth in AI, how did that impact them and what they need from you? If you haven’t answered that question in five years, you’re likely behind your competition. Speaking of… What are our competitors doing, and how can we differentiate ourselves? Analyze your competition to identify opportunities to stand out. Again, give them a fresh look. They may be doing new things you weren’t aware of. Additionally, sometimes your competition is not doing anything. If your ideal customer isn’t choosing you, are they choosing your competition or doing nothing? Why? How can we enhance our customer experience to build loyalty and drive referrals? Exceptional customer service is a powerful differentiator. Don’t assume your service is excellent just because you don’t hear complaints. If they’re not talking about you, you’re average. Actionable Step: Conduct a customer survey or analyze your customer feedback data. Research your competitors' online presence and marketing strategies. Strategic Questions for Future Growth Looking ahead is essential for long-term success. Consider these strategic questions: What are our long-term goals, and how can we achieve them? Develop a clear roadmap for the future. What new opportunities can we explore to expand our market reach? Consider new products, services, or markets. How can we innovate and adapt to changing market conditions? Agility is key to staying competitive. Actionable Step: Schedule a strategic planning session with your team. Brainstorm new ideas and develop a plan to implement them. The Power of "Why?" No, this time we’re not talking about YOUR why. Instead, channel your inner four-year-old and don't be content to stop at the surface. Dig deeper by asking "Why?" multiple times. This technique can help you uncover the root cause of problems and identify hidden opportunities. For example, instead of just asking "Why are sales down?" look at the larger picture and ask "Why are sales down? Why are customer leads down? Why is our marketing not generating enough leads?" Use the word “why” and “and” with each question you answer. Your learning and understanding will improve. Your Chamber is Your Partner in Growth Asking the right questions is just the beginning. Your chamber of commerce is here to support you on your growth journey. The chamber offers a range of resources to help you grow including: Networking events to connect with other business leaders Educational workshops and seminars to enhance your skills Access to valuable market data and industry insights Business counseling and mentorship Growth is a continuous process of learning, adapting, and innovating. By asking the right questions and leveraging the resources available to you, you can unlock your business's full potential. Then reach out to your chamber of commerce to explore how it can help you take your business to the next level. --------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Small businesses are driving innovation—embracing trends that fuel growth and resilience. Sustainability is a competitive edge, as eco-conscious consumers demand greener products and practices. E-commerce continues to grow, with social commerce and omnichannel strategies reshaping the landscape. AI adoption is accelerating, streamlining operations, improving customer engagement, and enhancing decision-making. Community-focused strategies build trust—hyperlocal marketing and partnerships strengthen customer loyalty. 635 words ~ 3 min. read Small businesses have always been the heart of innovation, adapting quickly to change and shaping industries in unexpected ways. Now, a new wave of transformation is taking place—one driven by sustainability, evolving e-commerce strategies, artificial intelligence, and deeper community engagement. The businesses that embrace these trends won’t just survive; they’ll thrive. Sustainability: More Than a Trend, a Competitive Edge For years, large corporations have led the sustainability conversation, but today, small businesses are proving they can drive change just as effectively. Consumers increasingly seek out brands that align with their values, and sustainability is at the top of their priorities. According to a NielsenIQ study, 78% of consumers say a sustainable lifestyle is important to them. For small businesses, this shift presents both a challenge and an opportunity. Those that commit to sustainable practices—whether by adopting eco-friendly packaging, reducing waste, or sourcing from ethical suppliers—are building long-term trust with their customers. More importantly, sustainability is no longer just a feel-good initiative; it’s a business advantage. Customers are willing to pay more for products they believe are making a difference, and small businesses that embrace this movement will attract and retain loyal buyers. E-Commerce’s Continued Evolution Online shopping has been growing for years, but in 2025, the landscape is shifting once again. It’s no longer just about having a website; it’s about being where the customers are—on social platforms, mobile devices, and in seamless digital experiences that connect online and offline shopping. Social commerce, in particular, is becoming a dominant force. Platforms like Instagram, TikTok, and Pinterest aren’t just for marketing anymore—they’re full-fledged shopping destinations. Consumers are making purchasing decisions in real-time, influenced by creators, peer reviews, and interactive content. According to Statista , global e-commerce sales are expected to reach $7.4 trillion in 2025, and small businesses that invest in social selling, mobile-friendly platforms, and omnichannel experiences will be the ones who capture that growth. For small business owners, this means rethinking their approach. A well-optimized website is still essential, but so is an active presence on social media, easy checkout experiences, and strategies that connect digital and physical storefronts. The businesses that get this right will stay ahead of the curve. AI for Any Business For many small business owners, artificial intelligence once seemed like a tool reserved for tech giants. But now, AI is more accessible than ever, offering cost-effective solutions to streamline operations, improve customer engagement, and make smarter business decisions. AI-powered chatbots are handling customer inquiries 24/7. Automated marketing tools are crafting personalized email campaigns with just a few clicks. Even customer service and inventory management are being optimized with AI-driven insights. The businesses that embrace these tools aren’t just saving time; they’re improving customer experiences and freeing up resources to focus on growth. Platforms like Shopify Magic, ChatGPT, and HubSpot’s AI-powered CRM are making it easier for small businesses to integrate AI without needing a dedicated IT team. The key is to start small—automating one or two repetitive tasks—and gradually expanding AI’s role in the business. Those who do will be more agile, more efficient, and better equipped for long-term success. Community Engagement: The Power of Local Connections In a digital world, small businesses have a powerful advantage that big corporations often struggle with: the ability to build deep, meaningful relationships within their communities. More than ever, consumers want to support businesses that align with their values and contribute to something bigger than just profits. Small businesses that invest in their local communities—by supporting local causes, partnering with nearby businesses, and engaging in hyperlocal marketing—are earning lasting customer loyalty. A Harvard Business Review study found that 64% of consumers prefer to buy from brands that share their values. When a business is seen as a key part of the community, customers become advocates, spreading word-of-mouth recommendations that no marketing budget can buy. The Future Belongs to Those Who Innovate The small businesses that will thrive in 2025 are the ones that recognize these shifts and take action. Sustainability isn’t just a buzzword—it’s a business advantage. E-commerce is no longer just a website—it’s a dynamic, social, and omnichannel experience. AI isn’t out of reach—it’s an essential tool for efficiency. And community engagement isn’t just goodwill—it’s a strategic move for brand loyalty. The question isn’t whether these changes are happening—the question is whether small business owners are ready to embrace them. The future of business is here, and it belongs to those willing to innovate. Further Reading: The Future of Small Business in a Digital World – Forbes Why Sustainability Matters for Business Growth – Harvard Business Review --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates. Why Community Matters in Email Marketing When people feel connected to your business, they’re more likely to stay engaged, refer others, and become repeat customers. A strong email strategy builds that connection by making subscribers feel valued and involved, rather than just being on the receiving end of sales pitches. They want to get to know you and get something in return. For a successful digital marketing relationship to be built, you must give both. Here’s how you can use email to cultivate a loyal following: 1. Share Valuable, Relevant Content Instead of only sending promotions, consider what information your audience would appreciate. Valuable content means “valuable” from their perspective, not yours. For instance: · A retail store might send seasonal styling tips or product care guides. · A restaurant could share behind-the-scenes stories, recipes, or pairing ideas. · A professional service provider (like an accountant or consultant) might send bite-sized industry insights, checklists, or tips for success. 2. Create Exclusive Perks for Subscribers Give people a reason to stay subscribed by offering benefits they can’t get elsewhere. These could include: · Early access to sales or new products · Special “insider” updates about your business · Exclusive events such as subscriber-only Q&A sessions or webinars For example, a local fitness studio could send subscribers a free at-home workout video each month, while a bookstore could offer early-bird sign-ups for popular author events. 3. Make Emails Interactive We’ve all read (or trashed) boring salesy emails. They aren’t something we want to see in our inbox each week. Bad emails are a quick ride to Unsubscribeville. Instead, encourage two-way communication so your emails feel like a conversation, not a broadcast. Keep in mind who you’re writing to and personalize your conversation to them by: · Asking for feedback through quick surveys or polls. A salon or spa, for instance, could ask customers to vote on a new service they’d love to see offered. · Inviting replies with personal questions like, “What’s your biggest challenge?” · Running a contest or giveaway where participation requires a simple reply. · Telling them you really want to hear from them, and you read every email. 4. Spotlight Your Customers & Community People love seeing themselves recognized. Feature customer success stories, testimonials, or user-generated content about your product or service like a follower’s post from social media. Other examples include: · A real estate agent might highlight a happy homeowner’s journey. · A local café could showcase customer-submitted coffee art photos. · A business consultant might feature a small business success story from their client list. This approach makes customers feel valued and shows prospects that your business is trusted by others. Plus, in some cases, your customers will want to be showcased as well. So, they might share or post in the hopes you will highlight them in the future. It can be a great way to drive desired action. 5. Inject Personality & Authenticity Your emails should reflect the human side of your business as well as your personality. Don’t be afraid to share a story from your weekend—particularly if it’s entertaining or educational. Always write in a conversational, relatable tone leaving a lot of white space. You can also: · Share personal insights or lessons learned. · Give behind-the-scenes looks at your operations. For instance, a boutique owner could share why they chose to stock a particular product, or a contractor could showcase a day-in-the-life video of their latest project. The Long-Term Payoff of Email Marketing When you use email to build relationships rather than just push sales, you create a community that trusts and supports your business. Plus, recipients are more apt to open your emails if they find value in them. This leads to higher engagement, stronger brand loyalty, and ultimately, more sustainable growth. By making your emails feel more like a conversation and less like a commercial, you’ll not only keep subscribers interested—you’ll turn them into lifelong customers and advocates for your business. And that sounds pretty good, doesn’t it? PS: Don't have an email marketing tool yet? We use Constant Contact! Take a look at what they can offer. ---------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Customers expect businesses to prioritize their needs, and those that do see stronger loyalty and growth. A customer-first mindset doesn’t require big budgets—just smart, intentional strategies. Here’s how: Personalize Every Interaction – Use simple tools to track preferences and offer relevant experiences. Deliver Seamless, Empathetic Service – Make customer support easy, responsive, and thoughtful. Engage Proactively – Anticipate needs and check in before issues arise. Build Community & Relationships – Go beyond transactions by supporting local causes and fostering connections. Listen, Adapt & Improve – Gather feedback and refine offerings, just like top brands do. Small steps make a big impact. Prioritizing customer experience helps businesses of any size outperform competitors. Ready to strengthen loyalty? Let’s dive in. 628 words ~ 3 min. read Customer expectations have evolved. In today’s competitive landscape, businesses that prioritize customer needs see higher retention, stronger brand advocacy, and increased revenue. A study by PwC found that 73% of consumers consider customer experience a key factor in their purchasing decisions—yet, only 49% say companies provide a good experience. The gap between expectations and reality presents a major opportunity for businesses willing to go the extra mile. Here are five strategies to build long-term customer relationships and drive loyalty: 1. Personalize Every Interaction Personalization might seem overwhelming for small businesses, especially when looking at how giants like Amazon and Netflix use AI-driven recommendations and automation. However, the core principle remains the same: customers respond to businesses that understand their needs. Even without a massive tech budget, small businesses can apply these strategies in practical ways. Start by using a simple CRM to track customer preferences , segmenting email lists for more relevant messaging, or offering personalized discounts based on past purchases. Over time, these small steps can build stronger customer relationships and drive engagement—proving that personalization isn’t just for big brands, but for businesses of all sizes. 2. Deliver Seamless and Empathetic Service Small businesses might not have the resources of Apple or Zappos, but that doesn’t mean they can’t deliver outstanding customer service. The key isn’t having a massive support team—it’s about making every interaction smooth, responsive, and thoughtful. Start by offering at least one or two reliable ways for customers to reach you, whether that’s email, social media, or a simple chat feature on your website. Focus on quick, clear communication and empower employees (or yourself) to handle issues with empathy. Even small improvements, like a faster response time or a more personal touch, can make a big difference in customer loyalty—proving that outstanding service isn’t just for big brands, but for businesses of any size. 3. Engage Customers Proactively The best customer service isn’t reactive—it’s proactive. Businesses that anticipate needs and engage customers before they reach out gain trust and loyalty. Send reminders for upcoming service needs or expiring subscriptions. Offer educational content, like tutorials or insider tips. Check in post-purchase to ensure satisfaction. For example, Spotify’s curated playlists based on listening habits create a sense of thoughtfulness that keeps users engaged. 4. Build Relationships Beyond Transactions Creating a community around your business fosters long-term loyalty. Develop exclusive memberships or loyalty programs. Engage on social media with authentic, two-way conversations. Align with customer values — support community causes or partner with other businesses to demonstrate connectedness to the goal of a thriving local economy. For example, a local bakery could build loyalty by partnering with a nearby school for a fundraiser, donating a portion of sales to support classroom supplies. Similarly, a boutique could team up with a nonprofit, hosting a special shopping event where proceeds go toward housing for refugees—showing customers their purchases make a real impact in the community. 5. Listen, Adapt, and Improve Customer needs evolve, and businesses must continuously refine their strategies. The most successful brands actively listen and implement feedback. Here are a few ways to do so. Conduct surveys and NPS (Net Promoter Score) assessments. Analyze customer support trends to identify pain points. Show customers that their feedback drives meaningful changes. Big brands like Netflix regularly tweak its recommendation algorithms based on user interactions, ensuring an ever-improving experience. Small businesses can take a similar approach by tracking customer preferences—whether through purchase history, survey feedback, or social media engagement—and using that insight to tailor offerings, suggest relevant products, or refine their services to better meet customer needs. Final Thoughts A customer-first mindset isn’t just about satisfaction—it’s about long-term success. Businesses that invest in personalized marketing, seamless service, proactive engagement, strong relationships, and continuous adaptation will stand out in an increasingly crowded market. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Strategic partnerships expand reach – Small businesses can attract new customers, reduce costs, and strengthen their local presence by collaborating with complementary businesses. Joint events boost visibility – Pop-up shops, community festivals, and charity partnerships create opportunities for cross-promotion and increased customer engagement. Shared marketing maximizes impact – Social media takeovers, email marketing swaps, and joint discounts help businesses reach wider audiences without increasing advertising costs. Co-working and shared spaces reduce expenses – Businesses can lower overhead costs by sharing retail locations, office spaces, or market stalls while enhancing customer experience. Success stories highlight collaboration benefits – Partnerships like breweries and food trucks or bookstores and coffee shops demonstrate how businesses can thrive together by providing complementary services. ~ 507 words / 2.5 min read Small businesses looking to expand their reach and strengthen their customer base are finding success through local collaborations. By forming strategic partnerships with other businesses and organizations, owners can tap into new audiences, reduce costs and contribute to a thriving local economy. Finding the Right Business Partner Successful collaborations often involve businesses that complement, rather than compete with each other. A coffee shop, for example, may partner with a bookstore to host book signings, creating a mutually beneficial arrangement that brings in customers for both. A fitness studio might team up with a health food store to promote wellness programs, offering discounts to each other’s customers. Leveraging Events and Promotions Local businesses can increase visibility and engagement by organizing joint events. Some popular strategies include: Pop-up shops – A bakery can be set up inside a boutique, providing shoppers with refreshments while increasing exposure for both businesses. Community festivals – Restaurants, retailers and service providers can join forces to sponsor or participate in local events, drawing in larger crowds. Charity partnerships – Businesses that collaborate with nonprofits or local organizations not only contribute to a cause but also boost customer loyalty and trust. Such initiatives create opportunities for businesses to cross-promote and introduce their brands to new audiences. Collaborating on Marketing Efforts Marketing can be a significant expense for small businesses, but shared promotional efforts help reduce costs while maximizing impact. Local businesses can work together through: Social media takeovers – Partnering businesses can feature each other on platforms like Instagram and Facebook, increasing engagement. Email marketing swaps – Businesses can promote each other in their newsletters, introducing their products and services to a wider audience. Exclusive discounts – Offering customers a deal when they visit both businesses encourages spending across multiple locations. Exploring Shared Spaces Another effective collaboration strategy involves sharing physical space to cut costs and increase visibility. Co-working environments, pop-up markets and joint retail spaces are becoming increasingly popular among small business owners. For instance, a yoga studio and a wellness clinic might share a lease, offering their clients a one-stop destination for fitness and health. Similarly, food halls that feature multiple vendors allow small restaurant owners to reach new customers without the financial burden of operating a standalone location. Success Stories in Local Collaboration One well-known example of local business partnerships is the collaboration between breweries and food trucks. Many craft breweries lack kitchen facilities, so they invite food trucks to set up outside their establishments. This arrangement brings in more customers, benefits both businesses and creates a vibrant atmosphere for patrons. Independent bookstores and coffee shops have also successfully partnered to attract customers. By allowing book lovers to enjoy a cup of coffee while browsing, both businesses see increased engagement and longer customer visits. The Bottom Line For small businesses, collaboration is more than just a marketing strategy—it’s a way to strengthen the local economy and build lasting relationships with customers. By forming strategic partnerships, hosting events and sharing marketing efforts, businesses can maximize their resources and drive mutual success. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Has this ever happened to you? A brilliant idea sparks, you meticulously plan every detail, create beautiful spreadsheets, and envision the triumphant launch. Maybe you even practice a little Law of Attraction in your meditative practices each morning. But then… . The plan sits there, gathering dust, because life has gotten busy, you’ve been plagued by self-doubt, or you moved on to the next exciting concept. Sound familiar? Or maybe you’re the opposite. Maybe you’re all about action and no planning. You’re jetting off to the next hottest thing without seeing anything ripen and produce. Many business professionals fall into this trap, leaning too heavily on either the planning or the action phase. We either over-analyze and never launch, or we jump in headfirst without a strategy and quickly burn out. So, how do we bridge the gap and turn those well-laid plans (or exuberant energy) into tangible results? Ready, Set, Go Finding the balance between planning and action is crucial for success. Too much planning leads to paralysis, while too much action leads to a game of chaotic professional ping-pong, bouncing from one thing to the next. Here's how to navigate that middle ground and start experiencing real progress: 1. Define Your "Why" and Set Clear Goals: Before diving into the nitty-gritty details, revisit the core reason behind your plan. Why is this important? What do you hope to achieve? Does it fit into what you’re already doing or is it a new undertaking altogether? If it’s new, do you aim to replace or enhance what you’re currently doing? Clearly defined goals provide direction and motivation, making it easier to prioritize and stay focused. 2. Break It Down: Large, overwhelming plans are often the biggest culprits of inaction. Break your grand vision into smaller, manageable steps. Instead of "launch a new product line," think "research competitor pricing," "develop prototype," "create marketing materials." These bite-sized tasks feel less daunting and provide a sense of accomplishment as you tick them off. Building momentum is a large part of sticking with something long-term. 3. Embrace Imperfect Action: Perfection is the enemy of progress. Don't wait for everything to be flawless (or the timing to be perfect) before taking a step. Sometimes, "good enough" is better than "never done." Remember, even a small step is a step, if it aligns with your goals. That imperfect thank you note you send is better than the perfect note you never write. 4. Resist the Shiny Object Syndrome: In today's fast-paced world, it's easy to get distracted by the next "big thing." Don't be a "shiny object entrepreneur." Constantly chasing fleeting trends and abandoning projects when they don't instantly go viral is a trip to Nowheresville. True success is built on consistency and perseverance. Focus on your core plan, refine it as needed, and stick with it. 5. Build Relationships, Not Transactions: Today's most successful businesses are built on strong relationships. You can't cultivate genuine connections if you're constantly flitting from one project to the next, across multiple disparate audiences, solely focused on quick wins. Invest time in building rapport with clients, partners, and even competitors. These relationships can be invaluable for support, collaboration, and long-term growth. Remember, people do business with people they know, like, and trust. 6. Review and Adjust: Your initial plan is just a starting point. Regularly review your progress, analyze what's working and what's not, and adjust your strategy accordingly. Be flexible and willing to adapt. The business landscape is constantly evolving, and your plan should too. But this is where a lot of people stumble. They confuse new projects with timely adjustments. When things get rough or boring, they think innovation means a completely new undertaking. It doesn’t have to. Sometimes innovation is making changes to how you’re currently doing something and serving your market in a new way. 7. Celebrate Small Wins: Recognizing and celebrating your accomplishments, no matter how small, is essential for maintaining momentum. It reinforces positive behavior and motivates you to keep moving forward. 8. Create Daily Habits: Following daily habits can keep you on track and accountable toward your progress. Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: How to be Perfectly Imperfect You’ve probably heard the adage “finished is better than perfect” or “you can’t edit a blank page.” There’s something to be said for embracing life’s imperfections, especially in business. After all, everyone can relate, and imperfections are bound to happen. So you might as well make the best of them. There’s a popular self-help book called “How to Keep House While Drowning.” It was written by a recovering overwhelmed housewife. It’s funny and terribly relatable, especially if you do most of the housework around your home. But it’s also a book about very boring things like dishes in a sink. You can use this same “common denominator” to relate with your ideal client. Relatability It's hard to identify with a perfect business or person. When someone is busy telling us how perfect they are or only showing us the perfect side of their lives, a distance between us will arise. After all, if your life is less than perfect how do you align with someone who is only showing you the sunny side? Whether it's a fictional character, your best friend, or a business, seeing flaws makes us feel like that person or entity is going through the same things we are. This relatability can be loyalty-building when it comes to business. Transparency You can also turn mistakes into opportunities by being openly honest about your shortcomings. When you acknowledge errors and demonstrate a commitment to improvement, you actually build stronger relationships with customers. In fact, 89% of people believe a business can regain their trust if it admits to a mistake and transparently outlines steps to prevent future issues. Authenticity Companies that show their human side can gain a competitive edge. For example: Domino's Pizza ran a campaign admitting their pizza had its issues , but they were addressing them. Guess what? It increased sales. Netflix publicly apologized for a pricing mistake, demonstrating accountability (and let’s not forget their Tyson debacle—again, they apologized instead of ignoring it). Coke went back to the original and admitted the change was a terrible idea. All of these companies received kudos for their honesty (and listening to customers). Fearlessness From an employee perspective, embracing imperfection can unlock creativity by removing the paralyzing fear of failure. When businesses create an environment that accepts mistakes as part of the learning process, employees feel more comfortable: - Experimenting with new ideas - Taking calculated risks - Thinking outside traditional boundaries Companies that remove the fear of failure can accomplish great innovation. Healthier Work Environment Transparency in leadership can also improve your business. When leaders acknowledge their own flaws it: - Reduces stress among employees - Increases job satisfaction - Boosts overall productivity If you’ve ever worked for a workaholic, you know their flawed views on work can be detrimental to your own. But we’re not telling you to hang all your dirty laundry out on the line for everyone to see. There is a strategy behind using imperfection to build a stronger relationship with your customers and employees. A Strategic Approach to Imperfection The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow. Our best relationships in life (and on the screen) are not between us and perfect people. Quite the opposite. We embrace flaws and appreciate when those around us do the same. Showing your less-than-perfect side will make you more endearing and solidify a long-term relationship between your business and your customers. ------------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Workplace conflicts are inevitable—but they don’t have to be toxic. Great leaders turn disagreements into collaboration opportunities. This article covers: Communication frameworks that promote understanding Mediation techniques to defuse tension Strategies for creating win-win solutions Handled well, conflict strengthens teams and sparks innovation. Let’s turn friction into progress. 527 words ~ 2.5 min. Workplace conflict is a fact of life. Differing opinions, competing priorities, and personality clashes happen in every organization. But conflict itself isn’t the problem—how leaders handle it makes all the difference. Poorly managed disagreements create division and resentment, while skillful conflict resolution builds trust, strengthens teams, and sparks innovation. When leaders adopt effective communication strategies, mediation techniques, and solution-driven approaches, they transform tension into teamwork. Here’s how to turn workplace conflict into a productive force. 1. Communication Frameworks That Promote Understanding Many workplace conflicts stem from misunderstandings. People often assume intent, misinterpret tone, or let emotions take over. Strong communication frameworks prevent minor disagreements from escalating into full-blown disputes. Active Listening as a Leadership Tool Listening isn’t just about hearing words—it’s about understanding meaning. Leaders can foster better communication by: Asking clarifying questions (“Can you explain what you mean by that?”). Paraphrasing key points to ensure mutual understanding (“So what I’m hearing is…”). Avoiding defensive reactions and staying open to feedback. Nonviolent Communication (NVC): A Framework for Respectful Dialogue Developed by psychologist Marshall Rosenberg, NVC is a four-step process that promotes empathy and constructive discussion: Observe without judgment. (“I noticed that deadlines were missed this month.”) Express feelings honestly. (“I feel frustrated because it affects our team’s progress.”) Identify needs clearly. (“I need better alignment on project timelines.”) Make a request for resolution. (“Can we set clearer deadlines going forward?”) This framework removes blame and encourages problem-solving rather than confrontation. 2. Mediation Techniques to Defuse Tension Some conflicts require mediation—especially when emotions run high. Effective leaders act as neutral facilitators, ensuring all voices are heard and guiding conversations toward resolution. Key Mediation Strategies: Establish Psychological Safety: Create an environment where people feel safe expressing concerns without fear of retaliation. Reframe the Conflict as a Shared Problem: Instead of “me vs. you,” frame it as “us vs. the issue.” Use the “Third Story” Perspective: This method, from Harvard’s Negotiation Project , encourages participants to step back and look at the situation as an outsider would. It shifts the conversation from blame to understanding. When leaders mediate skillfully, conflicts become opportunities for strengthening relationships and improving workplace culture. 3. Win-Win Strategies for Long-Term Solutions Effective conflict resolution isn’t about finding a temporary fix—it’s about creating lasting solutions that work for everyone involved. Steps to Achieve a Win-Win Outcome: Identify Shared Goals: Most conflicts arise from different approaches, not opposing objectives. Find the common ground. Encourage Creative Problem-Solving: Avoid binary thinking (e.g., "my way or your way") and explore alternative solutions. Follow Up and Hold People Accountable: Agreements should be documented and revisited to ensure lasting change. When conflict is resolved thoughtfully, teams emerge stronger, more engaged, and better aligned. Final Thoughts Conflict in the workplace is unavoidable—but leaders who approach it with empathy, structure, and problem-solving skills can turn it into a powerful force for collaboration. The best teams aren’t those that never disagree; they’re the ones that know how to navigate differences productively. For further insights, check out Harvard Business Review’s guide to difficult conversations and Forbes’ advice on workplace mediation . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And it’s likely something you never thought about offering. But before we tell you what it is, let’s talk about some of the results that employees who have used this benefit experienced. According to a survey published by sidehustle.com : · 72% saw an improvement in overall well-being. · 69% experienced better focus. · 68% felt lower stress levels. · 62% saw increased productivity. · 49% reported greater job satisfaction. And… Nearly 50% of employees said they would consider switching jobs if another employer offered this benefit (when their company did not). This new benefit trend could give employers that offer it a leg up on hiring. So, what is this new benefit? The Rise of Unhappy Leave Okay, so leave is not a new benefit. Employees are granted parental leave, sick leave, Family and Medical Leave, and sabbaticals. But this new type of leave—unhappy leave—allows an employee to take time off for mental and emotional well-being. Industries leading this charge include tech, government, and education. Many managers see it as employee recruitment and retention tools because it can help employees deal with stress. It can also provide a cooling off period where co-workers can “take a break from one another.” However, there are apprehensions in offering this benefit as well. Surveyed managers cited concerns over: · misuse or overuse · workload coverage for employees on leave · challenges in distinguishing unhappy leave from regular sick leave · eligibility—what length of tenure would make employees eligible? The trend originated in China with grocery store Pang Dong Lai offering employees up to 10 days a year of unhappy leave. Unhappy leave means employees can take time off without needing approval or justification whenever they feel “emotionally unwell.” The policy is intended to promote a healthy work-life balance. The big difference between this type of leave and others is that it cannot be denied by management . Company culture has been a big concern for businesses over the past 15-20 years. Culture has been a big play in recruitment and trying to protect talent from being poached by the competition. Benefits are a big part of this. But companies want benefits that help with attracting and retaining employees, not just ones that look good on paper. Popular Employee Benefits Some of the most popular employee benefits with a proven return on investment include: · Flexibile schedules (offering this benefit shows a 12% reduction in turnover rate). · Remote work options. · Professional development opportunities including personalized learning plans and career growth. · Wellness programs such as on-demand therapy sessions, mindfulness and meditation programs, and designated mental health days (like unhappy leave). · Eldercare and childcare benefits. · Lifestyle Spending Accounts (LSAs) allowing employees to allocate wellness funds according to their unique needs and preferences. · Employee Assistance Programs (EAPs) to support various personal and professional issues. · Recognition programs. And now it appears that unhappy leave may have an impressive impact on recruitment and retention as well. But is implementing “unhappy leave” as easy as writing it up through your HR department? Not exactly. If you create a leave program that does not have to be approved by management, you run the risk of your eligible employees taking it at the same time with little to no notice. Leaving the business in a lurch. But that’s not the only thing to think about before implementation. Unhappy leave should be a component of your benefits design, not a simple add-on. According to a 2024 Forbes article , there are other organizational pieces you should pay attention to. These include recruiting for values, tailoring development to the individual, monitoring management (after all, that’s one of the top reasons people leave), and providing clear communications on employee culture and company vision. Unhappy leave should not be used as a bandage for a broken employment environment. If you’re thinking about extending your leave program, make sure you also work on the other end, creating a better work environment so your employees will feel less need to use the perk. ----------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Storytelling is key – Engaging videos focus on authentic, relatable stories rather than direct sales pitches. Platform optimization matters – Tailor video content for each platform: YouTube for long-form tutorials, Instagram & TikTok for short, high-energy clips, and LinkedIn for professional thought leadership Hook viewers instantly – The first 3 seconds determine whether people keep watching. Use eye-catching visuals, emotional moments, or intriguing questions. Track key metrics – Measure engagement rate, watch time, and conversion rate using tools like YouTube Analytics and Google Analytics to refine your strategy. Start small and scale – Test short-form videos on Instagram or TikTok, analyze performance, and optimize before expanding your video marketing efforts. 667 words ~ 3 min. read Video marketing has evolved from a nice-to-have strategy into an essential tool for businesses looking to engage audiences, increase brand awareness, and drive conversions. As platforms like YouTube, Instagram, and TikTok continue to dominate digital consumption, businesses that fail to embrace video content risk losing relevance. In fact, online videos can reach 92% of internet users worldwide , underscoring its dominance in the digital landscape. Whether you're a small business or a global brand, an effective video strategy can help you connect with your audience in meaningful ways, differentiate your brand, and ultimately drive business growth. 1. Tell a Story, Not Just Sell Consumers today are bombarded with advertisements and sales-driven content. To break through the noise, brands need to focus on storytelling rather than just pushing products or services. People connect with stories, emotions, and authenticity—not just features and benefits. Start with a compelling hook. The first three seconds of your video determine whether viewers will keep watching. Use a thought-provoking question, an emotional moment, or an eye-catching visual to grab attention. Make it relatable. Video content should address your audience’s pain points, desires, or aspirations. Whether it’s a behind-the-scenes look at your business, a customer success story, or a real-life application of your product, authenticity builds trust. Use a mix of formats. Consider using: Customer testimonials to showcase real experiences. Behind-the-scenes content to humanize your brand. Educational videos to add value and position your brand as an authority. User-generated content (UGC) to foster community and credibility. Remember: please respond to stories, not just sales pitches. 2. Optimize for the Right Platforms Not all video content works across all platforms. Different social media channels cater to different audience behaviors and content formats. Tailoring your video marketing approach for each platform ensures maximum engagement and impact. YouTube: The second-largest search engine, YouTube is ideal for long-form content such as tutorials, product deep dives, and educational videos. To boost visibility, optimize titles and descriptions with SEO-friendly keywords , use captions, and create compelling thumbnails. LinkedIn: Professionals engage with thought-leadership content , industry insights, and company culture videos. Keep LinkedIn videos concise and value-driven , focusing on business challenges, trends, or leadership tips. Instagram & TikTok: Short-form, engaging videos (15-60 seconds) perform best here. Utilize: Reels (Instagram) & TikTok Trends to increase organic reach. Interactive features like polls, questions, and stickers to encourage engagement. High-energy, fast-paced editing to maintain viewer attention. Choosing the right content for the right platform ensures higher reach and engagement, maximizing the effectiveness of your video marketing efforts. 3. Measure Success with the Right Metrics Creating great video content is just the first step—measuring its impact is equally important. Without tracking performance, businesses can’t refine their strategies or improve ROI. Here are the key metrics to monitor: Engagement Rate: Measures how actively viewers interact with your content (likes, shares, comments). A higher engagement rate indicates that your audience finds the content valuable. Watch Time & Retention: Tracks how long people watch your videos. If viewers drop off early, your content may need a stronger hook or better pacing. Conversion Rate: The most critical metric for ROI. If your goal is sales, sign-ups, or downloads, track the percentage of viewers taking action after watching. To streamline analytics, leverage tools like: YouTube Analytics for in-depth video performance insights. Instagram & TikTok Insights for engagement metrics and audience demographics. Google Analytics to track traffic and conversions from video campaigns. Data-driven insights help refine content strategy, ensuring that future videos perform better and drive higher ROI. The Bottom Line Video marketing isn’t just a passing trend—it’s a fundamental part of modern digital marketing. By prioritizing storytelling, platform-specific optimization, and performance tracking , businesses can create compelling videos that captivate audiences and drive results. Action Step: If you’re new to video marketing, start small! Experiment with short videos on Instagram Reels or TikTok, track engagement, and refine your approach before scaling your efforts. The future of marketing is video—embrace it now to stay ahead of the competition. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
