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In emotionally charged times, strong leaders adopt flexible strategies to help teams stay focused and grounded. Here are five ways leaders can support employees through change and uncertainty — or any time outside events disrupt the workplace. 473 ~ 2 min. read Managing teams through stressful news cycles, like after an election, can test any leader’s flexibility and empathy. While current events are often beyond your control, how you respond as a leader can significantly impact your team’s morale and productivity. Here are five effective strategies to lead with clarity and empathy in emotionally charged environments. 1. Acknowledge the Climate Ignoring external pressures like election results or significant news events can alienate employees. Instead, create a space where your team feels seen by acknowledging the collective emotional tension. Starting a team meeting with a short, empathetic acknowledgement —“I know this week has been intense for many of us”—can set a tone of understanding. Harvard Business Review notes that leaders who recognize their team’s emotional state foster stronger team cohesion and resilience. 2. Promote Flexibility and Autonomy High-stress periods often affect employees’ focus and availability. Offering flexible scheduling options, whether that means remote work or adjusted hours, can reduce stress and empower team members to manage their time more effectively. Research from Forbes suggests that employees with greater autonomy during challenging times experience higher job satisfaction and lower anxiety, contributing positively to overall productivity. 3. Encourage Open Communication Create an open dialogue by regularly checking in with team members individually and collectively. Encourage team members to voice concerns, not just about work but also about how current events may be affecting them. Leaders who normalize these conversations foster a psychologically safe environment where employees feel supported and respected. 4. Model Emotional Resilience Demonstrate calmness and resilience to help your team navigate uncertainty. Displaying emotional steadiness encourages employees to mirror these behaviors. Additionally, showing a healthy approach to stress—by openly discussing positive coping mechanisms—sets an example for managing emotions productively. Studies published by Inc. suggest that employees often mimic the emotional cues of their leaders , making it crucial for managers to exemplify balanced reactions. 5. Refocus on Purpose and Values In times of anxiety, reconnecting employees with the organization’s mission can help ground their focus. Reinforcing the team’s shared goals and values can remind employees of the broader purpose behind their work. This strategy not only strengthens commitment but also promotes resilience as it refocuses energy from external events back to collective goals. Final Thoughts In times of high external stress, flexibility, empathy, and clear communication are critical leadership qualities. By acknowledging the emotional climate and prioritizing open support, leaders can help their teams remain engaged and resilient, no matter what’s happening in the world outside. These strategies are invaluable for any organization committed to fostering a compassionate and adaptive workplace culture.  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you’re the typical small business owner, you began your business with an exciting idea, a passion. No one goes into business thinking, “I can’t wait to work on cash flow challenges.” And yet, cash flow is one of the top reasons businesses close their doors. It’s not that they aren’t making money. It’s that managing it is not everyone’s skill set. Money management challenges are one of the most critical areas you need to master to be successful. This article is here to provide general information. Consult a financial planner or tax professional for more long-term solutions. 5 Money Management Tips for Better Business Here are some of the key issues and ways to address them: Cash Flow Management Many small businesses struggle with maintaining consistent cash flow. This can lead to difficulty paying bills, making payroll, or investing in growth opportunities. You might have the money promised to you on paper, but not knowing when it will come in can be a challenge. Businesses at every level can be impacted by this so it takes consistent monitoring. To improve cash flow: · Create detailed cash flow forecasts and monitor them regularly. · Encourage timely customer payments by offering incentives or implementing stricter payment terms. Enforce those terms and send out reminder invoices. · Negotiate favorable payment terms with suppliers. · Maintain a cash reserve for unexpected expenses or slow periods. According to a JPMorgan study of 597,000 small businesses, 25% held a reserve covering fewer than 13 days of expenses if other revenue dried up. Budgeting and Expense Tracking Small businesses often lack robust budgeting practices and struggle to track expenses effectively. If this feels like you, consider: · Creating a detailed, realistic budget and review it regularly. · Using accounting software (or an app) to automate expense tracking and generate accurate reports. · Separating personal and business finances to avoid confusion. Your accountant will appreciate it. · Assessing finances and adjusting budgets regularly as needed. Debt Management Taking on too much debt or mismanaging existing debt can be detrimental to small businesses. COVID brought on unparalleled times. One thing we learned from it is that you must be prepared for the known challenges and the unknown ones. To manage debt more effectively: · Be cautious about taking on unnecessary debt · Prioritize paying off high-interest debts first · Consider consolidating multiple loans to simplify repayments · Build and maintain a good business credit score Tax Compliance Many small businesses underestimate the importance of tax planning and compliance. To improve in this area: · Work with a tax professional to stay on top of obligations and deadlines. If you don’t know a reputable one, check with the chamber. · Regularly set aside money for taxes. · Stay informed about tax laws and possible deductions. Financial Planning and Analysis Small businesses often lack the time or expertise for thorough financial analysis and planning. It’s likely something that’s best outsourced to a pro. Again, if you don’t know one, check with the chamber. To enhance financial management: · Understand and regularly review key financial statements including the balance sheet, income statement, and cash flow statement. It’s boring, but beneficial. · Use financial management software to automate repetitive tasks and generate insights. · Establish financial protocols and plans, no matter how small your business is. Doing so early will put you on the path to success. · Regularly assess your business's financial performance and adjust strategies accordingly. If you don’t have the money to work with professionals right now, talk to your chamber, SCORE chapter, and SBA. There are many low-cost options to help you get on the right track for long-term success. --------------- Christina Metcalf is an author and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. Christina loves road trips and hates exclamation points. She is also the author of The Glinda Principle, finding the magic within . _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Leadership isn’t about titles or authority—it’s about influence. In How to Lead When You're Not in Charge, authors Clay Scroggins and Andy Stanley show how to lead by building trust, cultivating self-discipline, and communicating effectively. With lessons on staying proactive, fostering relationships, and embracing a servant mindset, Scroggins and Stanley provide a roadmap to leading powerfully from any position. Read on to learn seven pivotal lessons discussed in their book. 486 words ~ 2 min. read 7 Key Lessons on Leading Without Formal Authority In today's complex workplaces, influence is often more impactful than title. How to Lead When You're Not in Charge by Clay Scroggins and Andy Stanley tackles the art of leading from any position, providing actionable insights on how to foster influence and inspire others—even without formal authority. Here are seven pivotal lessons from the book: 1. Cultivate Self-Leadership Self-leadership is the bedrock of influence. Scroggins argues that to effectively lead others, you must first master leading yourself. By managing your time, emotions, and energy well, you set an example that garners respect. This foundation makes it easier for others to see you as a credible and trustworthy figure, even without a formal title. 2. Choose Positivity The power of positivity can’t be overstated. The authors stress that maintaining a constructive attitude, even in challenging circumstances, can uplift team morale. Choosing positivity isn't about ignoring problems; it’s about facing them with resilience and optimism, which influences the team’s energy and collective outlook. 3. Think Critically Critical thinking is essential for sound decision-making. Scroggins emphasizes that by honing your analytical skills, you can better understand issues, challenge assumptions, and offer insightful solutions. Developing this skill builds respect among colleagues, as they see your capacity to think independently and navigate complexity. 4. Reject Passivity Passivity breeds stagnation. Scroggins and Stanley advocate for a proactive approach, encouraging readers to recognize and seize opportunities for impact. Instead of waiting for permission or formal recognition, take initiative and demonstrate the value you bring to the team. By showing that you're engaged and solutions-oriented, you influence the direction of projects and inspire others to follow suit. 5. Cultivate Influence Through Relationships Relationships are at the core of influence. Building trust and rapport with colleagues and leaders creates a network of allies. Scroggins and Stanley provide actionable strategies for nurturing relationships—such as showing genuine interest in others and being reliable. Over time, this network becomes a source of support and leverage for driving change without needing formal power. 6. Communicate Effectively Effective communication is crucial for rallying others behind your ideas. The authors guide readers on how to craft clear, persuasive messages that resonate. When your words are intentional and engaging, you capture attention and motivate others, making it easier to drive consensus and action. 7. Embrace a Servant Leadership Mindset A servant leadership approach—focusing on empowering others over personal gain—builds lasting trust and respect. Scroggins and Stanley explain that when you support and elevate your team, they are more likely to reciprocate with loyalty and collaboration. This approach not only strengthens relationships but also fosters a culture where everyone feels valued. Takeaway Scroggins and Stanley’s approach to leadership is centered on influence rather than authority. These principles encourage individuals to focus on internal growth, relationship-building, and service to others. By implementing these lessons, you can become a leader who positively impacts the team, whether you have a title or not. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers. Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing. First, we’re going to assume you can write a good solid prompt. Telling AI what role you want it to have (you are a brilliant small business owner, for example), who your audience is, what kind of content you’re looking for, and what tone you want, is essential to getting a solid first draft. Here’s what you do from there to create non-robot-like narratives and articles. Add Stats Stats generated from AI can be questionable (unless you select a tool like Perplexity that cites its sources). That’s why it’s best to research your own. It’s even more effective if you source stats that are taken directly from your community. That gives your content a unique and local flavor. Link It with Your Narrative What’s your business story? Add parts of that into the article you just generated. You can include personal recollections, stories, and/or business examples. This livens things up but there’s another reason you want to add your own flavor. AI-generated content is not copyrighted. If you use AI to create an ebook with no edits from you, there is nothing legally stopping your competitor from taking that content and replicating it word for word. However, if you make it yours with your personality and examples, it’s arguably no longer up for grabs. Add Art I know I’ll catch a little flack for this, but when you add your own artistic flair, you are again distinguishing yourself in the market. You are helping your audience get to know you, not AI. Add a Theme This is something the AI can do for you, if requested. Doing so helps differentiate the content generation it’s doing for you from that of your competition. If you are a plumber, for instance, and you identify an audience and tone that you share with your plumbing competition, then you ask AI to write a blog post about what to do with a leaky faucet, you could both end up with very similar pieces. But if you add another step to the article and give it a theme, your post will be more unique. For instance, you might say write a post about how fixing a leaky faucet will make you feel better about your contributions to the environment. That little direction makes your article slightly different from everyone else. It will help give context and drive action on the importance of prompt repairs. AI is one of the best productivity tools you can implement in your business. But you want to do it in a way that does not jeopardize the quality of your content. Adding emotion and placing your personality into the piece will make it your own. Finally, while there are a lot of AI tools out there, be consistent in the ones you use for your business content creation. Speak to it the way you would a friend or a long-time employee. Show your personality. Upload pieces of content you’ve produced that you like. AI will respond to you in much the same way a beloved friend will learn your preferences and personality over time. If you do this, eventually the narrative and adding personality suggestions in this article will happen naturally with AI. Now if only I could get it to fold my laundry. That would be a real win. ------------ Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories .  This holiday season, you can tap into those warm, fuzzy feelings to create a marketing campaign that truly resonates with your customers and beats big every time. Here’s how: Evoke the Spirit of Holidays Past Remember the excitement of visiting a local toy store as a kid? Or the aroma of freshly baked goods wafting from the bakery down the street? There are certain sensory memories that are hard to forget, and they lead to purchases. (I’m a sucker for apple cider donuts—and see them as an undeniable sign that fall is here—because they were special treats when we were kids. You can play on these same types of memories.) Here’s how to capitalize on sensory experiences and powerful memory triggers: Decorate with a nostalgic touch: Think vintage ornaments, classic holiday colors, and cozy displays that evoke a sense of yesteryear. Yeah, that tinsel may not fit in with today’s more neutral palate, but Gen Xers (especially) love nostalgic nods to their youth, no matter how gaudy. Share heartwarming stories: Use your marketing channels to share stories about your business's history, family traditions, or how your products played a role in holiday celebrations. You can also share your own holiday memories of “businesses gone by.” Reminding people of all the wonderful businesses that are no longer around can illustrate the importance of their support in much the same way the Ghost of Christmas past showed old Ebeneezer Scrooge what he no longer had in Dickens’ A Christmas Carol. Create a sensory experience: Engage all five senses. Play classic holiday music, offer festive treats, and use scents like cinnamon or pine to transport customers to a magical holiday wonderland. A quick word about the science of scent: Scent is extremely powerful in evoking memory and if it works for your business, you should use it. The olfactory system, which processes smells, has a direct connection to the parts of the brain involved in memory and emotion. Smells bypass the cognitive processing that other senses undergo, making the connection between smell and memory more immediate. Additionally, smells are often linked to emotional experiences. For example, the smell of freshly baked sugar cookies might evoke memories of waiting for Santa. Become Part of New Traditions Even if you’re new to the area and are thinking, “My place isn’t associated with memories or holiday traditions,” today is a great day to start. You can become part of your customers' evolving holiday traditions by: Hosting unique events. Parents with littles, people with out-of-town guests, and a host of others are looking for activities to keep their friends and family busy and get them in the “holiday spirit.” Think cookie decorating classes, holiday-themed workshops, or special shopping nights with exclusive discounts. Offering personalized gifts: Provide gift-wrapping services, personalized ornaments, or custom gift baskets to make holiday shopping more meaningful. Supporting local causes: Partner with a local charity or community group to give back during the holidays and show your commitment to your community. Some businesses have Angel Trees or collect toys for a nonprofit. Realize Community is Key Your business can thrive by building community connections. Run contests encouraging customers to share their favorite holiday memories or traditions associated with your business. If you sell handcrafted goods, showcase the stories of the makers behind them. Participate in Small Business Season and celebrate shopping local. Team up with the chamber and other small businesses in your area to promote the benefits of shopping small. Embrace the Digital World Nostalgia isn't just for your brick-and-mortar store. Use your online presence to evoke those same warm feelings. Post old photos of your business or town during the holidays on social media. Incorporate vintage-inspired graphics and fonts in your email marketing and social media posts. Create a "holiday memories" board on Pinterest. Curate images that evoke a sense of nostalgia and link them back to your products or services. Additionally, if you offer an online store, make sure people know about it. Often they buy online from box stores because they don’t think about their local store selling on the internet. Market your online offers as well. The convenience of online shopping is undeniable, but convenience is not as memorable as an experience. Small businesses offer something money can't buy: a genuine connection to the community and the magic of the season. By tapping into the power of nostalgia and tradition, you can create a holiday marketing campaign that not only drives sales but also builds lasting relationships with your customers.

Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you in increasing revenue for today for services rendered or goods purchased in the future. Many businesses discovered the value of offering a gift card program during the pandemic (and at time of natural disasters). During these challenges, gift cards can be a source of revenue even when the business is not open. Why Gift Cards Are a Must for Small Businesses Gift cards are appealing to shoppers, especially for last-minute, hard-to-shop-for, or out-of-town gifts (have you seen the cost of mailing packages these days?!). If you sell online and offer gift cards, you can capture out of town buyers as well. Gift cards don’t have to be an administrative headache. Digital gift cards are becoming the new standard, with over 50% of the market share in the first half of 2024. Check out the merchant options with our community card program . Gift cards can also be a gateway to future sales, new customer acquisition, and increased brand visibility. Creative Gift Card Ideas for the Holidays Boring rectangle cards are out. Instead, create an appealing gift out of them and include some upsells to facilitate purchases by: Bundling Gift Cards with Small Holiday Extras Include a small, festive item (e.g., holiday candle, ornament, or seasonal treat) with each gift card purchase as a value-add or offer a discount on a small item with a gift card purchase, such as buy a $25 gift card, get this ornament for an additional $2. Show them bundled together at the cash register to capture impulse buys. Get creative with your bundle item. For instance, a coffee shop could include a mini bag of holiday coffee beans (a taster) or a boutique could add a scented sachet. It’s a nice touch the recipient will love. It creates a positive impression, encourages impulse purchases, and differentiates your business from all the other rectangle cards. Tiered Gift Card Bonuses for the Holidays Offer bonuses based on gift card spending levels (e.g., “Buy a $50 gift card, get a $5 bonus; Buy a $100 gift card, get a $15 bonus”). Promote these offers on social media, in-store, and on your website to draw in more shoppers. Let us know because we can help you get the word out. Check out our Chamber Connect page on Facebook, or become part of our Go Local eGiftcard program . This type of tiered bonus encourages higher gift card purchase values and attracts customers who might want to gift (or keep) the bonus card. Partner with Other Local Businesses for Joint Gift Card Offers Collaborate with nearby or complementary businesses to create a joint gift card package (e.g., a coffee shop and a bookstore, or a spa and a boutique). Create a gift card deal that adds value and introduces each business to new customers. You could also work together to create a tiered bonus like above. For example, for every $100 purchased at the bookstore, get a free $5 gift card at the coffee shop. You would need to work out payment arrangements with the other business. This type of partnership can also increase foot traffic, foster local exchanges, and offer an exciting, unique gift idea for shoppers. Holiday Gift Card “Mystery Bonus” Include a mystery discount or reward with each gift card purchase valid after the holidays. For example, a restaurant might offer a “mystery envelope” with a surprise discount for January or a “Buy one get one free” offer for a future visit. This encourages repeat visits in the new year, provides post-holiday sales boost, and builds excitement around gift card purchases. Limited-Edition Holiday-Themed Gift Card Designs Offer holiday-specific designs or branded packaging for gift cards that make them more visually appealing and memorable. A limited-edition design can be created affordably, especially if it’s an e-gift card. Promote it on social media and in email campaigns. If you don’t have the time or inclination to do this, add it to a special glitter sleeve or other festive mini container. Leave them wrapped beautifully on a tree or at your register to influence impulse buys. Doing so increases the perceived value of the gift card and encourages more people to choose it as a holiday present. Marketing and Promoting Gift Card Offers While gift cards make ideal gifts, they don’t market themselves. Local shoppers may not realize you have a gift card. Run a social media campaign informing people that you sell gift cards as well as any specials you’re offering. Post stories, photos, and videos to draw attention and drive sales. Get creative with photos of bundled gift cards, reels of mystery bonuses being revealed, or countdowns to encourage last-minute purchases. Use attractive in-store signage and point-of-sale promotions to bring attention to your gift cards. Create holiday-specific displays near the checkout area to capture impulse buys. Don’t forget email campaigns and website mentions. Design festive email campaigns focused on gift card promotions and ensure you can sell gift cards on your website for easy holiday gift purchasing. Bonus Points for Overachievers Gift cards are a great way to assist people in finding easy holiday gifts, but you also want to create a campaign to help convert those gift card recipients into loyal customers. You can do this by offering discounts or exclusive offers for their next visit. Additionally, you can place a message on the gift card about being eligible for a discount if they join your email list. That way you can continue to nurture the relationship even after the gift card is used. Don’t think of gift cards as boring. They are an excellent source of revenue and can provide quick assistance for desperate customers. When implemented strategically, gift cards can provide immediate holiday revenue and long-term customer engagement. Our Go Local eGiftcard program will send you statistics to help measure customer engagement. Whatever you use, Gift Cards can be a valuable tool for reaching customers and increasing your brand awareness!

Veterans Day is Monday, November 11th, and it is the ideal time to express thanks to those who have protected our freedoms and way of life. While you don’t have much time to pull it all together, honoring Veterans Day in a meaningful, non-commercial way can strengthen connections between your business and the community while showing genuine appreciation for veterans' service. And you don’t have to stop there. You can extend the relationship year-round. Honoring Veterans on Veteran’s Day  Veterans Day is similar to Valentine’s Day or Mother’s Day in the way that it serves to remind us to thank those whose efforts go unrecognized. If you remember veterans throughout the year, you may not need the reminder of Veterans Day. But for many of us, it provides time to think about and appreciate their service. Here are a few ways to honor them: 1. Host a Community Event: Organize a gathering at your business exclusively for veterans, such as a coffee hour or small reception. Offer complimentary refreshments and a quiet space for conversation. Create a welcoming environment for veterans and build a sense of community without a sales focus. 2. Share Their Stories: Dedicate a space in your store or on your social media channels to highlight veterans' stories. Encourage local veterans or their families to share their experiences, with permission, or partner with a local veterans' organization to collect inspiring stories. It’s a way to honor their service while educating and inspiring others. 3. Offer a Day of Service: Instead of focusing on promotions, close your business for a day (or a few hours) to volunteer with a local veterans' organization. Invite staff and customers to join you or make it a company-wide service day to give back to the community and show your appreciation in action. 4. Support a Veterans' Cause: Donate a portion of Veterans Day sales, or better yet, directly donate to a local or national veterans' charity without tying it to purchases. Display information about the cause in your store so customers understand why you’re supporting it. 5. Hold a Flag Ceremony or Moment of Silence: Start the day by inviting the community to join you for a flag-raising ceremony or a moment of silence. It’s a respectful way to honor veterans without any commercial agenda. Remember Veterans Day honors the living, while Memorial Day honors those who have passed. 6. Sponsor or Collaborate on a Veteran-Led Workshop or Talk: If you know veterans with skills they’d like to share (like woodworking, cooking, fitness, etc.), invite them to host a workshop at your business. It allows veterans to showcase their expertise and gives the community a chance to learn from them. Make Veterans Day Everyday There are other ways to honor and appreciate veterans year-round such as: · Hiring a vet or a military spouse · Offer flexible work arrangements and work-from-home options (so military spouses can continue to work for you even if their family is relocated) · Providing discounts for veterans and active military · Sponsor a veteran’s family · Highlighting your employees who have served · Support vets in a way that fits in with your business and mission (for instance, if you own a bookstore, carry a vet’s book) · Be open to seeing the correlations between the work they did in the military and how that might fit your employ (for instance, they may not have direct customer service experience, but they’re used to delivering difficult messages) · Partner (or work) with veteran-owned businesses · Welcome new military families into the area; after all, they’ll be veterans someday ------- Christina Metcalf is a writer and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. Her latest book The Glinda Principle is due out at the end of November. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Invest in mentorship programs to pair less experienced employees with seasoned leaders, enhancing career growth and workplace dynamics. Offer regular skill-building workshops to keep training relevant and adapt to industry changes, boosting innovation and problem-solving. Create clear career pathways that outline growth opportunities, increasing employee engagement and retention. Promote a culture of continuous feedback to foster development, accountability, and trust within teams. Foster employee autonomy by allowing team members to lead projects and make decisions, driving innovation and job satisfaction. 569 words ~ 2.5 min read Nurturing talent through robust professional development programs is more crucial than ever in today’s competitive landscape. Companies investing in these strategies not only boost employee morale but also strengthen their long-term performance and retention rates. Here are five key practices that can help your employees reach new heights: 1. Build Effective Mentorship Programs  Mentorship is more than just an onboarding perk; it’s a transformative tool that catalyzes career growth. Research indicates that mentored employees are five times more likely to advance in their careers. Structured mentorship programs pair less experienced employees with seasoned leaders who offer guidance, impart knowledge, and foster professional confidence. This partnership helps mentees navigate complex workplace dynamics while mentors gain renewed motivation and satisfaction by sharing their expertise. For businesses, this results in a more competent, cohesive, and motivated workforce. 2. Implement Regular Skill-Building Workshops Professional development workshops shouldn’t be static; they need to reflect industry evolution and emerging challenges. Deloitte’s 2023 Global Human Capital Trends report highlights that over 70% of organizations identify the continuous development of new skills as a critical workforce strategy. Offering diverse training, from technical upskilling to leadership development, prepares employees to adapt to new tools, technologies, and methodologies. Companies that prioritize these programs often see enhanced innovation, greater problem-solving capabilities, and a workforce that can pivot with changing market needs. 3. Create Transparent Career Pathways Employees are more engaged when they can envision their future with their current employer. A study by Gallup found that nearly 87% of millennials prioritize growth and development opportunities when choosing a job. To harness this motivation, businesses should outline clear, attainable career paths that define how team members can progress. This includes transparent criteria for promotions and lateral moves, professional benchmarks, and accessible tools for advancement. By investing in visible growth tracks, organizations not only boost productivity but also strengthen retention rates, as employees are more likely to commit to companies that invest in their long-term potential. 4. Promote a Culture of Continuous Feedback Feedback shouldn’t be confined to annual reviews; it should be part of everyday practice. According to Harvard Business Review, organizations that encourage frequent, constructive feedback see lower turnover rates. A feedback-rich culture allows employees to understand their strengths and areas for improvement, creating an ongoing dialogue that spurs development. Managers can facilitate this by incorporating quick, actionable feedback into weekly check-ins and fostering an environment where employees feel safe to share their perspectives. This practice enhances accountability, promotes skill growth, and builds trust within teams. 5. Foster Employee Autonomy Empowerment is a powerful driver of productivity. Granting employees the freedom to lead projects, experiment with solutions, and make decisions not only fuels innovation but also helps workers develop problem-solving skills that are crucial for leadership. Workplace experts emphasize that autonomy in the workplace correlates with higher levels of job satisfaction and productivity. Encouraging autonomy means trusting your team to take initiative and support them when they make mistakes. This approach nurtures an entrepreneurial mindset and fosters a sense of ownership that benefits the entire company. The Takeaway Professional development is not a one-size-fits-all approach; it requires thoughtful integration into a company’s culture and strategy. By building mentorship programs, offering continual learning opportunities, mapping out career pathways, encouraging feedback, and empowering employees to take charge, organizations can elevate their workforce. These practices create a thriving environment where both employees and businesses can flourish, driving collective success in an ever-evolving market. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works). The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will be. In this article, we’ll walk you through how you can capitalize on your own “12 Days of Deals” during Small Business Season. Even if you’re not a traditional retail business, remember all customers enjoy a deal (or, better yet, 12 of them!). How to Run a Successful 12 Days of Deals Campaign The holiday season is the perfect time for small businesses to engage customers and boost sales. A "12 Days of Deals" campaign is an effective way to generate excitement, attract new customers, and encourage repeat purchases. Here’s how your business can make the most of this strategy, regardless of your industry. Step One: Set Goals for Your Campaign This is not a giveaway. For your 12 Days of Deals to have an impact on your bottom line, you should get clear about what you want to achieve with your campaign. Are you looking to: · Increase overall sales? · Clear out old inventory? · Drive foot traffic to a physical location? · Grow your email list or social media followers? · Boost brand awareness? Setting clear goals will help you structure the campaign and measure its success. Step Two: Plan Your 12 Days of Deals Strategically Create a day-by-day plan for your promotions. This is not something you want to do on the fly when you have time to post each day. Consistency is key to this type of campaign. You want to build excitement. Here are some basics to keep in mind: · Offer a Mix of Deals. Rotate discounts, giveaways, and special bundles to keep things fresh and exciting for your customers. · Use Escalating Deals. Start with smaller offers and save the biggest deals for the final days. · Feature Different Products/Services. Highlight various items each day or different aspects of your business, such as services, gift cards, or seasonal products. If you sell to different demographics, keep them all in mind and offer something for everyone during the 12 days. That doesn’t mean offering multiple deals each day. Just make sure you rotate the appeal. For instance, if you sell makeup and you have a youth line and a mature skin line, either create a discount on all makeup or choose a day to offer something special to the youth and something special for the other group. The deals do not have to be the same or equal, but both demographics should be represented so no one feels left out. Step Three: Create a Promotional Calendar Again, consistency is key. Develop a promotional calendar that outlines: · What deal will be offered each day. · How you will communicate the deal (social media, email, in-store signage, etc.). Save yourself some time and craft and schedule the posts ahead of the day. Use AI to draft them for even more time savings. · The time frame for each deal (e.g., 24-hour deals or extending some offers through the weekend). Decide whether you will honor the deals if someone “just misses” one. Step Four: Promote the Campaign in Advance Start spreading the word about your 12 Days of Deals campaign before it begins. Tell your chamber about it. Maybe they will include it in their newsletter, emails, or videos about Small Business Season. Use multiple channels to build anticipation such as: · Email marketing. · Website announcement. · Social media. Post countdowns to the first day “unveiling” of the campaign. · In-Store signage. Put up posters or signs to let customers know that the promotion is coming soon. · Video. On short Reels, TikToks, and Stories, ask customers what they’re hoping to see as part of your 12 Days of Deals promo. Step Five: Keep It Visible Use marketing channels to keep the campaign visible and accessible. You might choose to make the deals announcement every day at the same time. You can roll it out in a live announcement to build buzz and interact with your audience. Don’t forget to: · Send daily deal alerts to your mailing list, including eye-catching visuals and a clear call-to-actions. · Post daily updates about the deal of the day, using engaging images, videos, or stories to grab attention. · Feature a “12 Days of Deals” banner on your homepage and social media profiles. Dedicate a section to showcasing the daily offers. · Promote the deal of the day with in-store announcements or signage to entice walk-in customers. Step “Six”: Use a Sense of Urgency While this isn’t a step in itself (thus the “”), it’s critical that with this type of promotion, it’s all about the ticking clock. The deal is only good for a limited time (establish that ahead of the promotion and communicate it with every deal that is announced). Encourage customers to act quickly by emphasizing limited availability. Use phrases in your marketing and communications such as: · Today only (or whatever hours you’ve established) · Limited quantities available · While supplies last · Sold Out – if you limit quantities of the deal ahead of time and you sell out, make sure you publish that you sold out on your social media and website. You do this for two reasons—you want to minimize the disappointment and don’t want people to make a special trip only to realize it’s no longer available AND people will see you sell out and that will further drive their fear of missing out. When the next deal is announced, they will not hesitate and will buy immediately. Step Seven: Engage Your Audience Run an interactive campaign to boost engagement. You can do this by: · Offering an additional prize for one lucky customer who takes advantage of the daily deal. · Asking customers to share photos of their purchases or tag your business for a chance to win a bonus prize. · Using live-streaming on social media to show people in your business and answering any questions. Step Eight: Monitor and Learn Track the success of each day’s deal to see what resonates most with your customers. Metrics to consider include: · Sales volume · Website traffic · Social media engagement · Email open and click-through rates If a particular type of deal performs well, consider adapting future offers to better match customer interests. Additionally, if the deal is not inspiring action, think about tweaking deals in the future that were like the one that is not performing. Drive Post-Campaign Engagement After the 12 days are over, keep the momentum going. You’re now top of mind for these customers. Don’t waste the momentum. Show appreciation for customers who participated in the campaign by sending a thank you postcard or email. Entice them to return in January with a follow-up promotion. Early Bonus: Reward Your Loyal Customers Reward your loyal customers by allowing them early access to deals or a sneak preview of some of the deals. You can use this tactic to encourage sign-ups for a loyalty program or email list ahead of the holiday season. This also allows them to feel “in the know.” While they may leak some of your deals early, talking about you and your deals is well worth the secret getting out.

You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether that’s online or in-person. If your business is struggling to bring in customers, you know that has to change if you’re going to survive. While there are many ways to improve your online traffic (search engine optimization, user experience, etc.), your physical business’ traffic is all about location. But before you go and pack up your stuff to find a better location, let’s go over a few things you can do to increase your daily visitors. The Right Foot Foot traffic is great, but a bunch of Looky Lous aren’t going to pay your bills. You need to attract the RIGHT kind of potential customers. For instance, if you own a bakery that makes the most delicious dog treats ever, a parent looking for a Paw Patrol Birthday cake is not your ideal customer (unless they have a dog celebrating too). Before you read the rest of these steps to help you increase foot traffic, you need to be sure of your ideal audience, their needs, and their challenges. Use that information to shape how you use the tips below. 25 Tips to Increase Foot Traffic for Your Business Show Don’t Tell Most businesses tell audiences what they do or offer. That doesn’t inspire action. It sounds good, but it won’t get someone who’s seated on their couch at home motivated enough to stop in. You need to show them why they need your product or service. I don’t mean “show” in the literal sense (although images and video are great marketing tools). To motivate people to take action, you need to paint the picture of how your product/service gives them something they need or want. You can do this through words and/or images. For instance, instead of saying, “We have the best bread in town,” (that’s nice, but I’m not leaving my home for that), say “our bread will make all the other kids at lunch jealous and we’re so sure of this, we want you to stop by for a free sample between 10-2 (nothing beats bread fresh out of the oven). Start winning the cafeteria lunch wars.” In that example, you’re playing on a fear of missing out and parental pride in packing the best lunch. Plus, you’re bringing them in with the offer of a delicious free sample. Which brings us to the obvious… Offer Something Delicious Even if you don’t sell food, offering a free sample is a great way to bring in a crowd; just check out Costco on the weekends during their sample days. If you don’t sell food, you may wonder how offering a free sample of something you don’t sell will work. Give away something that fits with what you sell. For instance, if you have a bookstore, cook up a recipe from one of your cookbooks (hopefully a recipe you can make in-store in a crockpot so the delicious aroma permeates your place). A pet store might give out free pet treats. If you sell furniture (with a fabric care product), offer a messy treat and invite people to sit on your couch. Then show them how easy it is to clean. Talk to the Chamber Your local chamber probably receives a lot of visitors. Let the chamber know you want to increase foot traffic to your business. They may be able to send you referrals. Perhaps they have an event coming up that could help you increase visits. Make sure you tell them the type of audience you want to attract. Here are a few additional ideas to increase your foot traffic: 1. Improve your curb appeal. 2. Ensure your storefront is spotless, windows are sparkling, and any outdoor signage is in top condition. 3. Create interesting window displays that change regularly to draw people in. Use bright colors and unique props. Highlight your bestsellers or new arrivals. 4. Use a sidewalk sign with a clear and enticing message, daily specials, or promotions. 5. Bring your store outside. During good weather (and assuming your city allows it), bring a few items outside to catch the attention of people walking by. 6. Make sure your store is well-lit inside and out, especially in the evenings. You don’t want to lose possible customers because they think you’re closed. 7. Team up for joint promotions. Cross-promote each other on social media or host a small "block party" event. 8. Offer a free class or demonstration (if your products lend themselves to it), such as a quick tutorial or a hands-on/making class. 9. Participate in farmers' markets, craft fairs, or community festivals. 10. Complete your Google Business Profile ensuring it is up to date with accurate hours, photos, and contact information. Encourage customers to leave reviews! 11. Run simple contests or giveaways on social media to increase engagement and attract new followers. 12. Offer free Wi-Fi to encourage people to linger in your store (or perhaps work there). 13. Play appropriate music to set the mood. 14. Use a subtle, pleasant scent to enhance the ambiance. Avoid anything too perfumy. 15. Ensure your store is easy to navigate and products are well-organized. Clutter and crowded aisles are not inviting. 16. Acknowledge each person who enters your store with a friendly greeting. 17. Offer assistance without being pushy. 18. Ensure your staff is knowledgeable, friendly, and provides excellent customer service. 19. Set up a comfortable seating area to encourage people to stay longer and browse. 20. Provide a charging station. It’s a welcome bonus, especially for visitors. 21. Offer water, coffee, or tea to make customers more comfortable. 22. Add an Instagrammable item. Some people lead an Insta life, and they want to show their followers all the interesting things they’re doing and places they’re exploring. Create cool photo backdrops in your business to become a stop for them. By implementing these ideas, you can create a more inviting and engaging shopping experience that encourages people to visit and return to your store. It might even prevent you from having to scout out a new location. --------- Christina Metcalf is a writer and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is also the author of the nonfiction book The Glinda Principle about rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

To manage employee experience effectively, leaders must turn data into action. Gathering feedback is easy; interpreting it to meet employee needs is the challenge. Leaders should focus on synthesizing insights from feedback tools into a clear, strategic response. The Big Picture : Managing employee experience is crucial, but the challenge lies in turning feedback data into actionable insights. Leaders must synthesize data from various feedback tools into a strategic, employee-centered response. Why It Matters : Collecting feedback is easy; using it effectively is not. Without a thoughtful approach, data risks becoming noise, leaving leaders struggling to make changes that genuinely improve employee engagement and retention. Key Takeaways : 1. Data Collection Alone Isn’t Enough: Tools like pulse surveys and sentiment analysis provide data snapshots, but actionable insight requires a holistic view. Leaders need to understand patterns, not just isolated issues. 2. Synthesis is Essential: Look for recurring themes across feedback channels. For example, if surveys highlight work-life balance concerns and meetings reveal workload issues, address both through flexible hours or resource adjustments. 3. Build a Framework for Action: - Prioritize Key Themes: Focus on feedback that aligns with organizational goals (e.g., career growth or flexibility). - Assign Ownership: Designate leaders or departments to implement solutions. - Set Measurable Goals: Use metrics like retention and engagement scores to gauge success. - Communicate Progress: Show employees their feedback is valued with transparent updates. 4. Reduce Data Overwhelm: Prioritize key metrics tied directly to company and employee goals. Advanced analytics can also offer predictive insights, helping leaders act proactively on potential issues. 680 words ~ 3 minute read For today’s businesses, managing employee experience is both a priority and a challenge. Leaders who invest heavily in gathering employee feedback—through pulse surveys, town halls, and internal data analysis—often struggle to turn these insights into meaningful actions. While data collection has been streamlined by technology, the real challenge lies in interpreting and implementing this feedback in a way that aligns with organizational goals and enhances the employee experience. Why Data Collection Isn’t Enough Businesses today are equipped with a myriad of tools to gather employee feedback. From pulse surveys to sentiment analysis within internal communications, technology has simplified the collection process. However, the true value of these data-gathering efforts is only realized when leaders can translate insights into tangible outcomes. Many executives feel overwhelmed by the sheer volume of information, struggling to connect employee feedback with actionable strategy. Data can provide a snapshot of employee sentiment but without a nuanced approach, leaders risk making changes that miss the mark or fail to address underlying issues. For example, data may show that employee engagement is low, but it won’t reveal the specific cultural or leadership dynamics causing it. The Power of Synthesis To truly improve the employee experience, leaders need to view data holistically. Rather than acting on individual data points, organizations should strive to understand broader trends and patterns that can inform strategic decision-making. Synthesis involves identifying recurring themes across different feedback channels and assessing their potential impact on organizational goals. Consider a tech company that collects employee sentiment through multiple channels. While pulse surveys may highlight a need for work-life balance, data from team meetings might reveal specific workload issues. By synthesizing these insights, leaders can create more targeted responses, such as implementing flexible work hours or resource redistribution, rather than broadly attempting to “improve balance.” Building a Framework for Action After synthesizing data, the next step is to build a framework that can transform insights into measurable actions. A strategic framework should connect feedback themes to key organizational metrics, such as productivity, retention, and satisfaction. For example, if feedback indicates a need for career development, the framework might include new training programs, mentorship opportunities, or career pathway mapping aligned with business objectives. Key Steps to Create an Actionable Framework: 1. Prioritize Key Themes : Identify the top recurring feedback themes that align with company goals. This could be anything from career growth opportunities to workplace flexibility. 2. Assign Ownership : Ensure that specific departments or leaders are responsible for implementing action items related to each feedback theme. 3. Set Measurable Goals : Define what success looks like. Use metrics that reflect both employee satisfaction and company outcomes—such as improved retention rates, higher productivity, or increased engagement scores. 4. Communicate Transparently : Update employees on progress, showing that their feedback has been acknowledged and acted upon. This transparency reinforces trust and encourages further participation in feedback initiatives. Moving Beyond Data Overwhelm To reduce the overwhelm that comes with data, leaders can use a “less is more” approach. This involves focusing on a limited number of metrics that are directly tied to the company’s goals and employee experience. By prioritizing relevant data, leaders can simplify decision-making, avoid unnecessary distractions, and focus on strategic priorities. Using advanced analytics can also help turn raw data into refined insights. Predictive analytics, for example, can provide insights into future employee engagement trends, allowing leaders to proactively address potential issues before they escalate. Turning Insight into Employee-Centric Culture  For leaders who can manage and make sense of employee data, the potential payoff is significant. An intentional, data-driven approach to employee experience fosters a culture that prioritizes empathy and responsiveness. Employees are more likely to feel valued when they see that their feedback is not only gathered but acted upon in ways that directly improve their work life. To manage employee experience effectively, leaders must become adept at interpreting feedback, synthesizing insights, and crafting responses that reflect both employee needs and organizational priorities. Embracing these practices enables leaders to bridge the gap between data collection and meaningful action, ultimately enhancing the workplace culture and strengthening organizational performance. For more strategies on managing employee experience, check out Harvard Business Review . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Five Mindset Shifts to Help Leaders Embrace Self-Care Leaders often struggle with self-care, but adopting these five mindset shifts can change that. Start by creating a body budget, manage emotional health, identify choice points, and prioritize growth and nourishment. Regular practice of a personalized plan ensures long-term success. 458 words ~ 2 min. read In today's fast-paced business environment, many leaders know the importance of self-care but often fail to implement it in their daily routines. Why? Because they overlook the necessary mindset shifts that support sustainable self-care practices. In a recent Harvard Business Review article, Paulena Neale explores how leaders can use a simple checklist to help take better care of themselves and, in turn, their teams. The five-part checklist below offers you a summary of Neale’s most important points. Read on to learn how you can transform self-care from a wish into a reality. 1. Make a Body Budget Just like managing financial budgets, leaders need to maintain a "body budget" — the balance of physical, mental, and emotional energy. This concept is essential for self-care because leaders often run on fumes without realizing it. Tracking physical activity, rest, and nutrition can prevent burnout before it happens. Leaders must recognize that maintaining their body’s resources is as important as managing company resources. 2. Manage Emotional Health Leaders are responsible for setting the emotional tone of their teams, yet managing their own emotional health often takes a backseat. Regular emotional check-ins are key. Strategies such as mindfulness, journaling, or therapy can help leaders stay emotionally grounded, reducing the risk of decision fatigue or emotional burnout. Healthy leaders foster healthier teams. 3. Identify Choice Points Throughout the day, leaders face decision points that determine the quality of their self-care. Learning to recognize these "choice points" is critical. For example, when feeling overwhelmed, the choice might be between continuing to grind through work or stepping away for a moment to recharge. Identifying when you're at a crossroad can allow you to make decisions that support your well-being without sacrificing leadership performance. 4. Prioritize Growth and Nourishment Effective leaders constantly seek personal and professional growth. But growth requires more than just accumulating new skills. Nourishment is about engaging in activities that refresh and inspire. For some, that might mean pursuing hobbies, reading for pleasure, or spending time in nature. Leaders should find what nourishes them and protect time for these activities. Regular nourishment enhances creativity, resilience, and leadership clarity. 5. Personalize Your Plan and Practice It Regularly No two leaders have the same needs, so self-care must be personalized. Crafting a plan that reflects your unique responsibilities, strengths, and preferences is essential. Once you have a plan, the key is consistency. Just as you wouldn’t skip out on critical meetings, don’t skip self-care. It’s an investment that will pay off in your ability to lead effectively over the long term. These mindset shifts are more than just wellness tips—they are foundational to becoming a resilient and impactful leader. In the same way leaders strategize for business growth, they should strategize for personal well-being. To read Neale’s full article, go here . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you ask anyone over the age of 20 what the date is, after telling you, they will probably say you how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own a business. There never seems to be enough time in the day to do what you need to do. And you no sooner pay one bill than it’s due again. Making the most of the time you have is essential to business success. But how do you beat the clock? When you’re responsible for the entire business, how do you ensure you have the time to be your most effective? The first answer to this question is delegation, of course. You can’t do “all the things,” but assuming you have a solid team you can count on, here are four management focus and productivity tips to help regain some of that control over your lost time. 1. Define a "Win" Instead of getting lost in daily tasks, define what progress looks like for the week by listing 3-5 key goals. Create a “Weekly Win” card (on paper or electronically—wherever you will most likely use it) to keep the focus on the most meaningful accomplishments for that week. Be specific about what makes it a “win.” For instance, if your win is lining up a new vendor for your operation, don’t focus on the number of calls you’ll need to make to find one. Focus on the outcome such as “A caterer by end of week and a cost savings of 2% over the last one.” 2. Maintain Energy Awareness Burnout is often due to energy-draining activities. Track your energy level for the day (or, even better, week) and compare it to your calendar. What were you doing when you were most energized? What zapped you of energy? Take that information and do your best to eliminate energy draining tasks. Assign those tasks to someone who is energized by them. (Think introvert versus extrovert. We aren’t all drained by the same types of activities.) If you must complete those tasks yourself, either modify them to be less draining, or sandwich them in between tasks that invigorate you. 3. Use a Daily Management Sprint Allocate 30-60 minutes late in the day to tackle low-value administrative tasks or better yet find an AI that can do them for you. Administrative tasks rarely require heavy mental lifting so saving them for the end of the day is a great way to be more efficient. Save your mental capacity for heavier loads earlier in the day. 4. Invest in a Vision Spend 30 minutes daily on activities that build a better future, such as reading, learning a new skill, or working on a project. It’s easy to do this over your morning coffee or lunch. Consistent effort can lead to significant long-term progress toward attaining your professional vision. These four managerial activities can help you make better use of your time and increase your productivity. At first glance, the tasks may seem simplistic, but that’s why they work. They help us increase our presence, focus on goals, and eliminate things that are clogging up productivity and weighing down our plate. ------ Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently booking speaking engagements for her new book about pursuing dreams entitled The Glinda Principle. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

How to Be More Engaging If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people interested in their stuff. But for most of us, it’s a learned activity. If you’re not a born engager, here are five things you can do to improve your business content. 5 Engaging Content Tips First, you don’t have to share everything about your life, but opening up to your audience can go a long way in helping them know, like, and trust you. It may feel awkward sharing something that has nothing to do with your business, but if you’re talking about a part of you, like your dreams and your struggles, people will identify with you and that increases the draw of your content. Sharing the Challenges My neighbor has an e-commerce wellness business. She was recently hit hard by Hurricane Helene. She lost the bottom floor of her home and all her products. Instead of hiding that from her audience, she has shared it in spades. Through live videos every day since the hurricane, she has documented her struggles and her triumphs, her bad times and her blessings. Her audience has been very responsive and when she’s back up and running, I have no doubt they will support the rebuilding of her business. She showed her audience her humanity and they have laughed and cried with her. For the Love of the Team Another thing you can share are the triumphs and tribulations of your favorite team, whether that’s your favorite pro, college, or little ones’ team. Don’t be concerned that if you show a love for “State” that you’ll alienate the “University of” crowd. After all, your sports enemies may get a kick out of teasing you after a loss. Showing the Love If you feel comfortable with it—and they support you doing so—share info about your family. People love to know you have family and friends. “Family” includes your pets. If you show the love, your audience will see you in a new light and feel a greater connection with you. Once Upon a Time We all started somewhere. Sometimes beginnings are comical, and we can barely believe we’ve made it as far as we have. Other times there are serious lessons to be shared. Talk about your origin story. How did you get to where you are? Full Team Ahead In addition to sharing stories and information about yourself, get your team involved. Encourage them to tell their stories as well as share their favorites. By helping your audience get to know you, they’ll see your business as something more than just a money maker. When your business is competing on prices alone, it’s a slippery slope to the bottom cost. When they support you for a reason other than you being the cheapest in town, you’ll have more loyal customers as well. Finally, it’s best to share this engaging content in the medium that you feel the most comfortable with and the form(s) you’ll stick to. That being said, video is one of the best ways to show your humanity and help people identify with you. If you’re not currently doing video, it may be the difference between a lukewarm following and one that takes off. ---------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and really dislikes this hurricane season so far. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Growing digital privacy concerns lead homeowners to blur their houses on Google Maps to protect their personal information and enhance security against potential threats. Blurring homes helps public figures and individuals wishing to maintain a low profile avoid unwanted recognition and attention. While blurring can safeguard privacy, it may inadvertently attract more curiosity and limit the usefulness of maps for emergency responders and delivery services. 562 words ~ 2 min. As digital privacy concerns grow, more people are realizing how their personal information is used and stored online. One specific privacy issue gaining attention is the visibility of homes on Google Maps. In this article, we discuss why some homeowners are choosing to blur their houses on this popular platform, important drawbacks to consider, and what to do if you choose to protect your privacy on Google Maps. Privacy Concerns For many, the primary motivation behind blurring their homes on Google Maps stems from a desire for increased privacy. The detailed imagery available on Google Street View can offer an uncomfortably close look at private residences, potentially exposing the layout and structure of one's home to anyone with internet access. This visibility could pose security risks, making some homeowners feel vulnerable to theft or unwanted attention. Avoiding Unwanted Recognition In addition to security concerns, there are instances where individuals may not want their homes to be easily recognizable on a global platform. This is particularly true for public figures or individuals who wish to maintain a low profile due to personal reasons. By blurring their homes, they can prevent easy identification by onlookers or fans. Potential Problems Blurring your house on Google Maps might seem like a harmless way to protect your privacy, but experts warn of potential problems that could arise. One concern is that it may inadvertently draw more attention to your property, as curious individuals may wonder why it’s blurred and attempt to investigate further. Additionally, blurring can limit the usefulness of the map for emergency responders who rely on accurate locations during critical situations or create confusion for expected deliveries. As you weigh your options, factor these potential outcomes in your decision. How to Blur Your Home on Google Maps If you've decided to blur your home on Google Maps, the process is relatively straightforward. Follow these steps to ensure your residence remains private: Access Google Maps: Navigate to Google Maps in your web browser. Locate Your Home: Use the search function to find your home's address and switch to Street View. Enter Street View: Click on the image of your home to enter Street View mode. Report a Problem: In the bottom right corner of the screen, click on "Report a problem." Request Blurring: A new page will appear with options to blur your house. Use the red box to select the area you wish to blur, which can be adjusted to cover your entire property. Submit the Request: After making your selection, complete the required fields at the bottom of the page and submit your request. Once processed, Google will review your request and make the necessary changes, permanently blurring your home from Street View imagery. The Takeaway As concerns about digital privacy continue to rise, homeowners are increasingly considering the implications of their visibility on platforms like Google Maps. Blurring one’s home can provide a sense of security and privacy, especially for those who value their personal space or are public figures. However, it’s essential to weigh the potential drawbacks, such as increased curiosity and the impact on emergency services. If protecting your privacy on Google Maps aligns with your needs, the straightforward blurring process can help you maintain that desired level of confidentiality. Ultimately, informed decisions about your online presence will help you navigate the balance between privacy and visibility in our digital age. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.