How to Win at Content with AI

November 13, 2024

AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers.


Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing.


First, we’re going to assume you can write a good solid prompt. Telling AI what role you want it to have (you are a brilliant small business owner, for example), who your audience is, what kind of content you’re looking for, and what tone you want, is essential to getting a solid first draft.


Here’s what you do from there to create non-robot-like narratives and articles.


Add Stats

Stats generated from AI can be questionable (unless you select a tool like Perplexity that cites its sources). That’s why it’s best to research your own. It’s even more effective if you source stats that are taken directly from your community. That gives your content a unique and local flavor.


Link It with Your Narrative

What’s your business story? Add parts of that into the article you just generated. You can include personal recollections, stories, and/or business examples. This livens things up but there’s another reason you want to add your own flavor.


AI-generated content is not copyrighted. If you use AI to create an ebook with no edits from you, there is nothing legally stopping your competitor from taking that content and replicating it word for word. However, if you make it yours with your personality and examples, it’s arguably no longer up for grabs.


Add Art

I know I’ll catch a little flack for this, but when you add your own artistic flair, you are again distinguishing yourself in the market. You are helping your audience get to know you, not AI.


Add a Theme

This is something the AI can do for you, if requested. Doing so helps differentiate the content generation it’s doing for you from that of your competition. If you are a plumber, for instance, and you identify an audience and tone that you share with your plumbing competition, then you ask AI to write a blog post about what to do with a leaky faucet, you could both end up with very similar pieces.


But if you add another step to the article and give it a theme, your post will be more unique. For instance, you might say write a post about how fixing a leaky faucet will make you feel better about your contributions to the environment. That little direction makes your article slightly different from everyone else. It will help give context and drive action on the importance of prompt repairs.


AI is one of the best productivity tools you can implement in your business. But you want to do it in a way that does not jeopardize the quality of your content. Adding emotion and placing your personality into the piece will make it your own.


Finally, while there are a lot of AI tools out there, be consistent in the ones you use for your business content creation. Speak to it the way you would a friend or a long-time employee. Show your personality. Upload pieces of content you’ve produced that you like. AI will respond to you in much the same way a beloved friend will learn your preferences and personality over time. If you do this, eventually the narrative and adding personality suggestions in this article will happen naturally with AI.


Now if only I could get it to fold my laundry. That would be a real win.




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Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

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Stop Spinning Your Wheels and Start Seeing Results

February 17, 2025
Has this ever happened to you? A brilliant idea sparks, you meticulously plan every detail, create beautiful spreadsheets, and envision the triumphant launch. Maybe you even practice a little Law of Attraction in your meditative practices each morning. But then… . The plan sits there, gathering dust, because life has gotten busy, you’ve been plagued by self-doubt, or you moved on to the next exciting concept. Sound familiar? Or maybe you’re the opposite. Maybe you’re all about action and no planning. You’re jetting off to the next hottest thing without seeing anything ripen and produce. Many business professionals fall into this trap, leaning too heavily on either the planning or the action phase. We either over-analyze and never launch, or we jump in headfirst without a strategy and quickly burn out. So, how do we bridge the gap and turn those well-laid plans (or exuberant energy) into tangible results? Ready, Set, Go Finding the balance between planning and action is crucial for success. Too much planning leads to paralysis, while too much action leads to a game of chaotic professional ping-pong, bouncing from one thing to the next. Here's how to navigate that middle ground and start experiencing real progress: 1. Define Your "Why" and Set Clear Goals: Before diving into the nitty-gritty details, revisit the core reason behind your plan. Why is this important? What do you hope to achieve? Does it fit into what you’re already doing or is it a new undertaking altogether? If it’s new, do you aim to replace or enhance what you’re currently doing? Clearly defined goals provide direction and motivation, making it easier to prioritize and stay focused. 2. Break It Down: Large, overwhelming plans are often the biggest culprits of inaction. Break your grand vision into smaller, manageable steps. Instead of "launch a new product line," think "research competitor pricing," "develop prototype," "create marketing materials." These bite-sized tasks feel less daunting and provide a sense of accomplishment as you tick them off. Building momentum is a large part of sticking with something long-term. 3. Embrace Imperfect Action: Perfection is the enemy of progress. Don't wait for everything to be flawless (or the timing to be perfect) before taking a step. Sometimes, "good enough" is better than "never done." Remember, even a small step is a step, if it aligns with your goals. That imperfect thank you note you send is better than the perfect note you never write. 4. Resist the Shiny Object Syndrome: In today's fast-paced world, it's easy to get distracted by the next "big thing." Don't be a "shiny object entrepreneur." Constantly chasing fleeting trends and abandoning projects when they don't instantly go viral is a trip to Nowheresville. True success is built on consistency and perseverance. Focus on your core plan, refine it as needed, and stick with it. 5. Build Relationships, Not Transactions: Today's most successful businesses are built on strong relationships. You can't cultivate genuine connections if you're constantly flitting from one project to the next, across multiple disparate audiences, solely focused on quick wins. Invest time in building rapport with clients, partners, and even competitors. These relationships can be invaluable for support, collaboration, and long-term growth. Remember, people do business with people they know, like, and trust. 6. Review and Adjust: Your initial plan is just a starting point. Regularly review your progress, analyze what's working and what's not, and adjust your strategy accordingly. Be flexible and willing to adapt. The business landscape is constantly evolving, and your plan should too. But this is where a lot of people stumble. They confuse new projects with timely adjustments. When things get rough or boring, they think innovation means a completely new undertaking. It doesn’t have to. Sometimes innovation is making changes to how you’re currently doing something and serving your market in a new way. 7. Celebrate Small Wins: Recognizing and celebrating your accomplishments, no matter how small, is essential for maintaining momentum. It reinforces positive behavior and motivates you to keep moving forward.  8. Create Daily Habits: Following daily habits can keep you on track and accountable toward your progress. Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Embracing Imperfection to Strengthen Your Business

February 10, 2025
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: How to be Perfectly Imperfect  You’ve probably heard the adage “finished is better than perfect” or “you can’t edit a blank page.” There’s something to be said for embracing life’s imperfections, especially in business. After all, everyone can relate, and imperfections are bound to happen. So you might as well make the best of them. There’s a popular self-help book called “How to Keep House While Drowning.” It was written by a recovering overwhelmed housewife. It’s funny and terribly relatable, especially if you do most of the housework around your home. But it’s also a book about very boring things like dishes in a sink. You can use this same “common denominator” to relate with your ideal client. Relatability It's hard to identify with a perfect business or person. When someone is busy telling us how perfect they are or only showing us the perfect side of their lives, a distance between us will arise. After all, if your life is less than perfect how do you align with someone who is only showing you the sunny side? Whether it's a fictional character, your best friend, or a business, seeing flaws makes us feel like that person or entity is going through the same things we are. This relatability can be loyalty-building when it comes to business. Transparency You can also turn mistakes into opportunities by being openly honest about your shortcomings. When you acknowledge errors and demonstrate a commitment to improvement, you actually build stronger relationships with customers. In fact, 89% of people believe a business can regain their trust if it admits to a mistake and transparently outlines steps to prevent future issues. Authenticity Companies that show their human side can gain a competitive edge. For example: Domino's Pizza ran a campaign admitting their pizza had its issues , but they were addressing them. Guess what? It increased sales. Netflix publicly apologized for a pricing mistake, demonstrating accountability (and let’s not forget their Tyson debacle—again, they apologized instead of ignoring it). Coke went back to the original and admitted the change was a terrible idea. All of these companies received kudos for their honesty (and listening to customers). Fearlessness From an employee perspective, embracing imperfection can unlock creativity by removing the paralyzing fear of failure. When businesses create an environment that accepts mistakes as part of the learning process, employees feel more comfortable: - Experimenting with new ideas - Taking calculated risks - Thinking outside traditional boundaries Companies that remove the fear of failure can accomplish great innovation. Healthier Work Environment Transparency in leadership can also improve your business. When leaders acknowledge their own flaws it: - Reduces stress among employees - Increases job satisfaction - Boosts overall productivity If you’ve ever worked for a workaholic, you know their flawed views on work can be detrimental to your own. But we’re not telling you to hang all your dirty laundry out on the line for everyone to see. There is a strategy behind using imperfection to build a stronger relationship with your customers and employees. A Strategic Approach to Imperfection The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow. Our best relationships in life (and on the screen) are not between us and perfect people. Quite the opposite. We embrace flaws and appreciate when those around us do the same. Showing your less-than-perfect side will make you more endearing and solidify a long-term relationship between your business and your customers. ------------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

From Conflict to Collaboration: Turning Workplace Disputes into Growth Opportunities

February 10, 2025
Workplace conflicts are inevitable—but they don’t have to be toxic. Great leaders turn disagreements into collaboration opportunities. This article covers: Communication frameworks that promote understanding Mediation techniques to defuse tension Strategies for creating win-win solutions Handled well, conflict strengthens teams and sparks innovation. Let’s turn friction into progress. 527 words ~ 2.5 min. Workplace conflict is a fact of life. Differing opinions, competing priorities, and personality clashes happen in every organization. But conflict itself isn’t the problem—how leaders handle it makes all the difference. Poorly managed disagreements create division and resentment, while skillful conflict resolution builds trust, strengthens teams, and sparks innovation. When leaders adopt effective communication strategies, mediation techniques, and solution-driven approaches, they transform tension into teamwork. Here’s how to turn workplace conflict into a productive force. 1. Communication Frameworks That Promote Understanding Many workplace conflicts stem from misunderstandings. People often assume intent, misinterpret tone, or let emotions take over. Strong communication frameworks prevent minor disagreements from escalating into full-blown disputes. Active Listening as a Leadership Tool Listening isn’t just about hearing words—it’s about understanding meaning. Leaders can foster better communication by: Asking clarifying questions (“Can you explain what you mean by that?”). Paraphrasing key points to ensure mutual understanding (“So what I’m hearing is…”). Avoiding defensive reactions and staying open to feedback. Nonviolent Communication (NVC): A Framework for Respectful Dialogue Developed by psychologist Marshall Rosenberg, NVC is a four-step process that promotes empathy and constructive discussion: Observe without judgment. (“I noticed that deadlines were missed this month.”) Express feelings honestly. (“I feel frustrated because it affects our team’s progress.”) Identify needs clearly. (“I need better alignment on project timelines.”) Make a request for resolution. (“Can we set clearer deadlines going forward?”) This framework removes blame and encourages problem-solving rather than confrontation. 2. Mediation Techniques to Defuse Tension Some conflicts require mediation—especially when emotions run high. Effective leaders act as neutral facilitators, ensuring all voices are heard and guiding conversations toward resolution. Key Mediation Strategies:  Establish Psychological Safety: Create an environment where people feel safe expressing concerns without fear of retaliation. Reframe the Conflict as a Shared Problem: Instead of “me vs. you,” frame it as “us vs. the issue.” Use the “Third Story” Perspective: This method, from Harvard’s Negotiation Project , encourages participants to step back and look at the situation as an outsider would. It shifts the conversation from blame to understanding. When leaders mediate skillfully, conflicts become opportunities for strengthening relationships and improving workplace culture. 3. Win-Win Strategies for Long-Term Solutions Effective conflict resolution isn’t about finding a temporary fix—it’s about creating lasting solutions that work for everyone involved. Steps to Achieve a Win-Win Outcome: Identify Shared Goals: Most conflicts arise from different approaches, not opposing objectives. Find the common ground. Encourage Creative Problem-Solving: Avoid binary thinking (e.g., "my way or your way") and explore alternative solutions. Follow Up and Hold People Accountable: Agreements should be documented and revisited to ensure lasting change. When conflict is resolved thoughtfully, teams emerge stronger, more engaged, and better aligned. Final Thoughts Conflict in the workplace is unavoidable—but leaders who approach it with empathy, structure, and problem-solving skills can turn it into a powerful force for collaboration. The best teams aren’t those that never disagree; they’re the ones that know how to navigate differences productively. For further insights, check out Harvard Business Review’s guide to difficult conversations and Forbes’ advice on workplace mediation . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
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