How to Win at Content with AI

November 13, 2024

AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers.


Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing.


First, we’re going to assume you can write a good solid prompt. Telling AI what role you want it to have (you are a brilliant small business owner, for example), who your audience is, what kind of content you’re looking for, and what tone you want, is essential to getting a solid first draft.


Here’s what you do from there to create non-robot-like narratives and articles.


Add Stats

Stats generated from AI can be questionable (unless you select a tool like Perplexity that cites its sources). That’s why it’s best to research your own. It’s even more effective if you source stats that are taken directly from your community. That gives your content a unique and local flavor.


Link It with Your Narrative

What’s your business story? Add parts of that into the article you just generated. You can include personal recollections, stories, and/or business examples. This livens things up but there’s another reason you want to add your own flavor.


AI-generated content is not copyrighted. If you use AI to create an ebook with no edits from you, there is nothing legally stopping your competitor from taking that content and replicating it word for word. However, if you make it yours with your personality and examples, it’s arguably no longer up for grabs.


Add Art

I know I’ll catch a little flack for this, but when you add your own artistic flair, you are again distinguishing yourself in the market. You are helping your audience get to know you, not AI.


Add a Theme

This is something the AI can do for you, if requested. Doing so helps differentiate the content generation it’s doing for you from that of your competition. If you are a plumber, for instance, and you identify an audience and tone that you share with your plumbing competition, then you ask AI to write a blog post about what to do with a leaky faucet, you could both end up with very similar pieces.


But if you add another step to the article and give it a theme, your post will be more unique. For instance, you might say write a post about how fixing a leaky faucet will make you feel better about your contributions to the environment. That little direction makes your article slightly different from everyone else. It will help give context and drive action on the importance of prompt repairs.


AI is one of the best productivity tools you can implement in your business. But you want to do it in a way that does not jeopardize the quality of your content. Adding emotion and placing your personality into the piece will make it your own.


Finally, while there are a lot of AI tools out there, be consistent in the ones you use for your business content creation. Speak to it the way you would a friend or a long-time employee. Show your personality. Upload pieces of content you’ve produced that you like. AI will respond to you in much the same way a beloved friend will learn your preferences and personality over time. If you do this, eventually the narrative and adding personality suggestions in this article will happen naturally with AI.


Now if only I could get it to fold my laundry. That would be a real win.




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Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

November 18, 2024
In emotionally charged times, strong leaders adopt flexible strategies to help teams stay focused and grounded. Here are five ways leaders can support employees through change and uncertainty — or any time outside events disrupt the workplace. 473 ~ 2 min. read Managing teams through stressful news cycles, like after an election, can test any leader’s flexibility and empathy. While current events are often beyond your control, how you respond as a leader can significantly impact your team’s morale and productivity. Here are five effective strategies to lead with clarity and empathy in emotionally charged environments. 1. Acknowledge the Climate Ignoring external pressures like election results or significant news events can alienate employees. Instead, create a space where your team feels seen by acknowledging the collective emotional tension. Starting a team meeting with a short, empathetic acknowledgement —“I know this week has been intense for many of us”—can set a tone of understanding. Harvard Business Review notes that leaders who recognize their team’s emotional state foster stronger team cohesion and resilience. 2. Promote Flexibility and Autonomy High-stress periods often affect employees’ focus and availability. Offering flexible scheduling options, whether that means remote work or adjusted hours, can reduce stress and empower team members to manage their time more effectively. Research from Forbes suggests that employees with greater autonomy during challenging times experience higher job satisfaction and lower anxiety, contributing positively to overall productivity. 3. Encourage Open Communication Create an open dialogue by regularly checking in with team members individually and collectively. Encourage team members to voice concerns, not just about work but also about how current events may be affecting them. Leaders who normalize these conversations foster a psychologically safe environment where employees feel supported and respected. 4. Model Emotional Resilience Demonstrate calmness and resilience to help your team navigate uncertainty. Displaying emotional steadiness encourages employees to mirror these behaviors. Additionally, showing a healthy approach to stress—by openly discussing positive coping mechanisms—sets an example for managing emotions productively. Studies published by Inc. suggest that employees often mimic the emotional cues of their leaders , making it crucial for managers to exemplify balanced reactions. 5. Refocus on Purpose and Values In times of anxiety, reconnecting employees with the organization’s mission can help ground their focus. Reinforcing the team’s shared goals and values can remind employees of the broader purpose behind their work. This strategy not only strengthens commitment but also promotes resilience as it refocuses energy from external events back to collective goals. Final Thoughts In times of high external stress, flexibility, empathy, and clear communication are critical leadership qualities. By acknowledging the emotional climate and prioritizing open support, leaders can help their teams remain engaged and resilient, no matter what’s happening in the world outside. These strategies are invaluable for any organization committed to fostering a compassionate and adaptive workplace culture.  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
November 18, 2024
If you’re the typical small business owner, you began your business with an exciting idea, a passion. No one goes into business thinking, “I can’t wait to work on cash flow challenges.” And yet, cash flow is one of the top reasons businesses close their doors. It’s not that they aren’t making money. It’s that managing it is not everyone’s skill set. Money management challenges are one of the most critical areas you need to master to be successful. This article is here to provide general information. Consult a financial planner or tax professional for more long-term solutions. 5 Money Management Tips for Better Business Here are some of the key issues and ways to address them: Cash Flow Management Many small businesses struggle with maintaining consistent cash flow. This can lead to difficulty paying bills, making payroll, or investing in growth opportunities. You might have the money promised to you on paper, but not knowing when it will come in can be a challenge. Businesses at every level can be impacted by this so it takes consistent monitoring. To improve cash flow: · Create detailed cash flow forecasts and monitor them regularly. · Encourage timely customer payments by offering incentives or implementing stricter payment terms. Enforce those terms and send out reminder invoices. · Negotiate favorable payment terms with suppliers. · Maintain a cash reserve for unexpected expenses or slow periods. According to a JPMorgan study of 597,000 small businesses, 25% held a reserve covering fewer than 13 days of expenses if other revenue dried up. Budgeting and Expense Tracking Small businesses often lack robust budgeting practices and struggle to track expenses effectively. If this feels like you, consider: · Creating a detailed, realistic budget and review it regularly. · Using accounting software (or an app) to automate expense tracking and generate accurate reports. · Separating personal and business finances to avoid confusion. Your accountant will appreciate it. · Assessing finances and adjusting budgets regularly as needed. Debt Management Taking on too much debt or mismanaging existing debt can be detrimental to small businesses. COVID brought on unparalleled times. One thing we learned from it is that you must be prepared for the known challenges and the unknown ones. To manage debt more effectively: · Be cautious about taking on unnecessary debt · Prioritize paying off high-interest debts first · Consider consolidating multiple loans to simplify repayments · Build and maintain a good business credit score Tax Compliance Many small businesses underestimate the importance of tax planning and compliance. To improve in this area: · Work with a tax professional to stay on top of obligations and deadlines. If you don’t know a reputable one, check with the chamber. · Regularly set aside money for taxes. · Stay informed about tax laws and possible deductions. Financial Planning and Analysis Small businesses often lack the time or expertise for thorough financial analysis and planning. It’s likely something that’s best outsourced to a pro. Again, if you don’t know one, check with the chamber. To enhance financial management: · Understand and regularly review key financial statements including the balance sheet, income statement, and cash flow statement. It’s boring, but beneficial. · Use financial management software to automate repetitive tasks and generate insights. · Establish financial protocols and plans, no matter how small your business is. Doing so early will put you on the path to success. · Regularly assess your business's financial performance and adjust strategies accordingly. If you don’t have the money to work with professionals right now, talk to your chamber, SCORE chapter, and SBA. There are many low-cost options to help you get on the right track for long-term success. --------------- Christina Metcalf is an author and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. Christina loves road trips and hates exclamation points. She is also the author of The Glinda Principle, finding the magic within . _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
November 13, 2024
Leadership isn’t about titles or authority—it’s about influence. In How to Lead When You're Not in Charge, authors Clay Scroggins and Andy Stanley show how to lead by building trust, cultivating self-discipline, and communicating effectively. With lessons on staying proactive, fostering relationships, and embracing a servant mindset, Scroggins and Stanley provide a roadmap to leading powerfully from any position. Read on to learn seven pivotal lessons discussed in their book. 486 words ~ 2 min. read 7 Key Lessons on Leading Without Formal Authority In today's complex workplaces, influence is often more impactful than title. How to Lead When You're Not in Charge by Clay Scroggins and Andy Stanley tackles the art of leading from any position, providing actionable insights on how to foster influence and inspire others—even without formal authority. Here are seven pivotal lessons from the book: 1. Cultivate Self-Leadership Self-leadership is the bedrock of influence. Scroggins argues that to effectively lead others, you must first master leading yourself. By managing your time, emotions, and energy well, you set an example that garners respect. This foundation makes it easier for others to see you as a credible and trustworthy figure, even without a formal title. 2. Choose Positivity The power of positivity can’t be overstated. The authors stress that maintaining a constructive attitude, even in challenging circumstances, can uplift team morale. Choosing positivity isn't about ignoring problems; it’s about facing them with resilience and optimism, which influences the team’s energy and collective outlook. 3. Think Critically Critical thinking is essential for sound decision-making. Scroggins emphasizes that by honing your analytical skills, you can better understand issues, challenge assumptions, and offer insightful solutions. Developing this skill builds respect among colleagues, as they see your capacity to think independently and navigate complexity. 4. Reject Passivity Passivity breeds stagnation. Scroggins and Stanley advocate for a proactive approach, encouraging readers to recognize and seize opportunities for impact. Instead of waiting for permission or formal recognition, take initiative and demonstrate the value you bring to the team. By showing that you're engaged and solutions-oriented, you influence the direction of projects and inspire others to follow suit. 5. Cultivate Influence Through Relationships Relationships are at the core of influence. Building trust and rapport with colleagues and leaders creates a network of allies. Scroggins and Stanley provide actionable strategies for nurturing relationships—such as showing genuine interest in others and being reliable. Over time, this network becomes a source of support and leverage for driving change without needing formal power. 6. Communicate Effectively Effective communication is crucial for rallying others behind your ideas. The authors guide readers on how to craft clear, persuasive messages that resonate. When your words are intentional and engaging, you capture attention and motivate others, making it easier to drive consensus and action. 7. Embrace a Servant Leadership Mindset A servant leadership approach—focusing on empowering others over personal gain—builds lasting trust and respect. Scroggins and Stanley explain that when you support and elevate your team, they are more likely to reciprocate with loyalty and collaboration. This approach not only strengthens relationships but also fosters a culture where everyone feels valued. Takeaway Scroggins and Stanley’s approach to leadership is centered on influence rather than authority. These principles encourage individuals to focus on internal growth, relationship-building, and service to others. By implementing these lessons, you can become a leader who positively impacts the team, whether you have a title or not. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
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