Maker vs. Manager: Mastering Two Distinct Leadership Modes to Maximize Your Impact
March 17, 2025
- Leaders wear two hats: Makers create; Managers coordinate. Each requires different energy and time structures.
- Switching comes at a cost: Moving between modes drains productivity and increases burnout risk.
- Design your schedule with intention: Block Maker time for focus, Manager time for collaboration.
- Model healthy rhythms for your team: When leaders respect focus time, teams follow.
645 words ~ 3 min read
The Scenario: You’ve blocked off the morning to finally finish that big proposal. You’re ready to focus, dive deep, and knock it out. By 9:30 a.m., you’ve already been pulled into two quick meetings, responded to Slack messages, and answered a “just one quick thing” email. Suddenly it’s noon, and your deep work window is gone. Sound familiar?
For most leaders, this tension isn’t new. Balancing creation with coordination is the hallmark of modern leadership. But few people talk about how draining it can be to switch back and forth between these two distinct modes of work. As Alex Hormozi (https://www.acquisition.com/about-alex) puts it, success depends on recognizing—and respecting—the different demands of the Maker and Manager work styles.
Maker vs. Manager: Two Modes, Two Rhythms
The Maker Mode
Makers are creators. They add value by building things—whether that’s writing content, developing products, designing strategies, or solving complex problems. Their work requires deep concentration and long, uninterrupted time blocks. A five-minute interruption can cost them hours in lost focus and productivity.
Think Bill Gates’ famous “Think Weeks,” where he isolates himself to read, think, and strategize.
For Makers, success depends on flow, creativity, and undivided attention.
The Manager Mode
Managers are the facilitators and coordinators. Their value comes from decision-making, communication, and oversight. They excel at moving between tasks quickly, leading meetings, providing feedback, and unblocking teams. Their schedules are often packed with interactions that require quick thinking and rapid context switching.
Sheryl Sandberg, during her time at Meta, was known for a highly structured calendar filled with meetings designed to move the organization forward.
For Managers, success looks like clarity, decisiveness, and team coordination.
Why This Distinction Matters for Leaders
Switching between Maker and Manager modes isn’t seamless. Every transition comes with a cognitive cost. You can’t walk out of a high-stakes meeting and instantly drop into deep strategy work. It can take up to 25 minutes to regain full focus after a single interruption (source: Forbes).
Leaders who ignore this reality risk:
- Burnout
- Reduced productivity
- Frustration—for themselves and their teams
But those who master these two modes can dramatically increase their impact. It’s not about choosing Maker or Manager. It’s about knowing when to operate in each mode—and protecting that time.
4 Practical Strategies to Master Both Modes
- Audit Your Week
Are you spending your time intentionally as a Maker or Manager? Track your time for a week to understand where your energy is going. - Time Block with Purpose
Dedicate distinct parts of your day to each role. For example, schedule deep Maker work in the morning when your focus is strongest, and Manager tasks in the afternoon when collaboration is key. - Protect Your Maker Time Relentlessly
Turn off Slack and email notifications. Decline unnecessary meetings. Create a “Do Not Disturb” window and honor it. This signals to your team that you value deep work—and they should too. - Cluster Your Manager Tasks
Batch meetings, calls, and decision-making sessions. This keeps you in a coordination mindset, avoiding constant mode-switching that saps energy.
The Leadership Edge: Modeling Healthy Work Rhythms
This isn’t just about personal productivity. Leaders set the tone for their organizations. When you model intentional Maker and Manager time, you give your team permission to do the same. The result?
- More focused teams
- Better decision-making
- Less burnout
- More innovation
As Paul Graham wrote in his essay, Maker’s Schedule, Manager’s Schedule, “When you're operating on the maker's schedule, meetings are a disaster.” True then. Still true today.
The Bottom Line
The best leaders aren’t just good Makers or Managers. They’re intentional about how—and when—they show up in each role. In today’s complex business environment, adaptability is a superpower. But adaptability doesn’t mean multitasking.
It means designing your time to win.
For Further Reading:
Paul Graham: Maker's Schedule, Manager's Schedule
Forbes: The True Cost of Interruptions At Work (And How To Avoid Them)
HBR: How to Structure Your Day for Maximum Productivity
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The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
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With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to connect through short-form, engaging video content. But getting started—especially if you're new to the platform—can be intimidating. It can feel like walking into the cafeteria on the first day of high school when you don’t know anyone. You feel like you’re one lame comment away from ruining your career. But don’t worry. There’s a lot of potential out there. And who knows? You might even have some fun. This guide breaks down the basics of selling on TikTok, best practices for beginners, what to avoid, and concerns about the platform’s uncertain future in the U.S. Getting Started: Everything You Need to Sell on TikTok New to TT? 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That’s what TikTok is all about. ------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Growth isn't about getting more leads—it's about making more of the customers you have. Alex Hormozi's Four R's—Retain, Review, Refer, Resell—focus on post-purchase impact. Traditional marketing builds attention. Hormozi's model builds revenue. Combine both strategies for stronger loyalty, social proof and long-term profitability. Focus on what happens after the sale—it’s where the real growth begins. 623 words ~ 3 min. read You’re working harder than ever to win new customers—but revenue still feels flat. The problem isn’t reach. It’s what happens after the sale. That’s the insight behind entrepreneur and author Alex Hormozi’s approach to business growth. While traditional marketing focuses on building awareness and brand image through the classic Four R’s— Reach, Reputation, Renew and Refer —Hormozi shifts the focus to what drives real revenue: Retain, Review, Refer, Resell. Don’t Just Fill the Funnel—Squeeze It Traditional marketing strategies are built to attract leads. They’re critical, especially for new or growing businesses. But without a strong back end, you’re pouring new leads into a leaky funnel. Hormozi’s model aims to fix the leak and turn one-time buyers into long-term profit centers. Here’s how each step works: Retain: Loyalty Is the Real Growth Hack Customer retention is one of the most reliable ways to increase profitability. A Harvard Business Review study found that improving retention by just 5% can boost profits by up to 95%. Businesses often overinvest in attracting new customers while underinvesting in the ones they already have. Retention means strengthening relationships and solving problems before they cause churn. Review: Let Your Customers Sell for You Social proof sells. According to BrightLocal, 98% of consumers read online reviews for local businesses. Reviews build trust, shorten sales cycles and improve conversion rates. Hormozi’s advice? Make it easy for customers to leave reviews, and make sure those reviews are visible. Refer: Turn Fans Into a Growth Engine Referral programs aren’t new—but most aren’t executed well. A structured, incentivized referral system brings in leads who already trust your brand. Referred customers typically convert faster and stay longer, making them more profitable over time. Resell: Serve More, Sell More It’s easier to sell to an existing customer than to a new one. Yet many businesses stop after the first transaction. Hormozi emphasizes the importance of upselling, cross-selling and solving additional customer needs. Your warmest leads are already in your pipeline—keep serving them. A Real-World Example Consider a local fitness studio. Instead of spending thousands each month on paid ads, they focused on automating reviews and rewarding referrals. Six months later, their revenue had doubled without increasing lead volume. The secret? Maximizing the value of their existing customer base. Combine the Old and the New This isn’t about ditching traditional marketing—it’s about completing the strategy. Use Reach and Reputation to build awareness, then activate Hormozi’s Retain-Review-Refer-Resell loop to drive repeat value. Here’s a quick comparison: Marketing R's: Reach → Reputation → Renew → Refer Growth R's: Retain → Review → Refer → Resell Together, these models form a full-circle approach: Attract, deliver, retain, and expand. Try This: One R at a Time This week, choose one of the Four R’s and put it into practice. Start with Retain: What would make your best customers stay three months longer? Growth doesn’t just come from new eyes—it comes from deeper relationships. It’s time to stop chasing leads and start growing value. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
