How to Get Unstuck in Your Small Business

September 16, 2024

If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the golden handcuff-kind-of-stuck where because of the cost of living, you can’t get off the work treadmill. I’m talking about feeling stuck from a mental perspective—completely uninspired.


Like the business version of writer’s block, when you’re stuck, you’re not feeling creative, and your business is paying the price for it. Yes, the simple answer to when you feel this way is to take some time off—a vacation or, if you’re able, a sabbatical.


But that’s simply not feasible for many of us.


So, what do you do to bring back that loving feeling? To feel the excitement you used to feel about your business? To see things from a new perspective again?


You must first recognize that there is a problem and then you need to shake things up.


6 Ways to Get Unstuck

These creative approaches to getting past business boredom may not all work for you. They’re not designed to. This isn’t a step-by-step list.


Consider how you might loosen a knob that’s stuck or a car that’s trapped in the mud or snow. You start off applying consistent pressure. When that doesn’t work, you shift to spurts of momentum and exaggerated force. And in the case of getting a car out of the muck, it’s often the rocking (the rhythmic application of force followed by a rest that creates rocking) that frees it.


Your mind (and outlook on your business) likely needs a little on/off switch, which can be accomplished by doing something different. If any of the following are part of your daily practice, skip over that idea or do it in a new way. Psychologists refer to this as Divergent Thinking.


1. Practice Mindfulness and Meditation 

Engaging in mindfulness practices can help you improve focus, reduce stress, and enhance decision-making abilities. Regular meditation fosters a clearer mindset, allowing for better management of daily challenges and long-term strategic planning. With less stress, you may feel invigorated again.


2. Engage in Cross-Disciplinary Learning 

Exploring subjects outside of one's industry can spark creativity and innovation. For instance, a tech entrepreneur might benefit from studying art or philosophy, which can provide fresh perspectives and inspire new ideas applicable to their business.


Cross-disciplinary learning isn’t hard, expensive, or time-consuming. Read a book, listen to an audiobook, subscribe to a newsletter in an area you know little about, join Blinkist to have access to thousands of book synopsis (like Clift Notes for adults), sit with an employee and ask them to teach you something—professional or about an interest they have. Learning something new can give you a fresh perspective.


Next, try to find correlations in the learning you’re doing. How do these seemingly random lessons fit into what you normally enjoy or pursue?


3. Seek Out Mentorship and Reverse Mentorship 

While traditional mentorship is valuable, reverse mentorship—where younger or less experienced individuals provide insights to seasoned professionals—can offer new viewpoints on emerging trends, technologies, or even language (ever try to have a casual conversation with a Gen Zer? They use a completely different dictionary). This reciprocal learning can enrich your understanding of your market and customer base.


Check with your chamber. They may have a mentorship program or might be able to match you with someone who can expand your understanding in a new area of interest. If you don’t have time to invest in a new mentor/mentee relationship, attend one of the Lunch & Learns in a subject you would never have thought of attending before.


Again, look for correlations between what you’ve learned and how you might use it in your business or life.


4. Participate in Community Service or Volunteering 

Engaging in community service can enhance leadership skills and empathy, which are crucial for effective management. It also allows you to build networks and understand community needs. If you don’t have an interest in a cause, talk to your chamber. They’d be glad to put you to work.


5. Use a Swipe File or mymind

Ever stumble across something that interests you, but you don’t have the time to pursue it? Well, that time is now. Take out whatever notes you’ve taken or swipe file you’ve kept and pursue something on your bucket list. If you don’t have a swipe file or bucket list, create one and start adding to it.


I use mymind because it keeps a beautiful visual representation of books I’m interested in, website articles I want to read, movies I want to watch, etc. Prior to the app, I was using my notes function on my phone but it’s harder for me to find the snippets I wanted to save on there. (My notes are extensive so I needed a better solution.)


If you’re always finding articles on the web that you don’t have time to read, try Pocket to save them for later. Pocket will also make suggestions on content to check out based on your interests.


6. Experiment with Personal Projects 

Undertaking personal projects unrelated to your business can foster creativity and innovation. These projects allow for risk-taking in a low-stakes environment, encouraging problem-solving and adaptability that can translate back into the business realm. They can also reduce stress, help you meet new people, and teach you the value of patience. Who knows? Maybe you’ll even uncover a new love or revenue stream!



----------------



Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is always taking notes on interesting tidbits.

_______________________________________

Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

Local Business Partnerships Strengthen Communities and Drive Growth

February 19, 2025
Strategic partnerships expand reach – Small businesses can attract new customers, reduce costs, and strengthen their local presence by collaborating with complementary businesses. Joint events boost visibility – Pop-up shops, community festivals, and charity partnerships create opportunities for cross-promotion and increased customer engagement. Shared marketing maximizes impact – Social media takeovers, email marketing swaps, and joint discounts help businesses reach wider audiences without increasing advertising costs. Co-working and shared spaces reduce expenses – Businesses can lower overhead costs by sharing retail locations, office spaces, or market stalls while enhancing customer experience. Success stories highlight collaboration benefits – Partnerships like breweries and food trucks or bookstores and coffee shops demonstrate how businesses can thrive together by providing complementary services. ~ 507 words / 2.5 min read Small businesses looking to expand their reach and strengthen their customer base are finding success through local collaborations. By forming strategic partnerships with other businesses and organizations, owners can tap into new audiences, reduce costs and contribute to a thriving local economy. Finding the Right Business Partner Successful collaborations often involve businesses that complement, rather than compete with each other. A coffee shop, for example, may partner with a bookstore to host book signings, creating a mutually beneficial arrangement that brings in customers for both. A fitness studio might team up with a health food store to promote wellness programs, offering discounts to each other’s customers. Leveraging Events and Promotions Local businesses can increase visibility and engagement by organizing joint events. Some popular strategies include: Pop-up shops – A bakery can be set up inside a boutique, providing shoppers with refreshments while increasing exposure for both businesses. Community festivals – Restaurants, retailers and service providers can join forces to sponsor or participate in local events, drawing in larger crowds. Charity partnerships – Businesses that collaborate with nonprofits or local organizations not only contribute to a cause but also boost customer loyalty and trust. Such initiatives create opportunities for businesses to cross-promote and introduce their brands to new audiences. Collaborating on Marketing Efforts Marketing can be a significant expense for small businesses, but shared promotional efforts help reduce costs while maximizing impact. Local businesses can work together through: Social media takeovers – Partnering businesses can feature each other on platforms like Instagram and Facebook, increasing engagement. Email marketing swaps – Businesses can promote each other in their newsletters, introducing their products and services to a wider audience. Exclusive discounts – Offering customers a deal when they visit both businesses encourages spending across multiple locations. Exploring Shared Spaces Another effective collaboration strategy involves sharing physical space to cut costs and increase visibility. Co-working environments, pop-up markets and joint retail spaces are becoming increasingly popular among small business owners. For instance, a yoga studio and a wellness clinic might share a lease, offering their clients a one-stop destination for fitness and health. Similarly, food halls that feature multiple vendors allow small restaurant owners to reach new customers without the financial burden of operating a standalone location. Success Stories in Local Collaboration One well-known example of local business partnerships is the collaboration between breweries and food trucks. Many craft breweries lack kitchen facilities, so they invite food trucks to set up outside their establishments. This arrangement brings in more customers, benefits both businesses and creates a vibrant atmosphere for patrons. Independent bookstores and coffee shops have also successfully partnered to attract customers. By allowing book lovers to enjoy a cup of coffee while browsing, both businesses see increased engagement and longer customer visits. The Bottom Line For small businesses, collaboration is more than just a marketing strategy—it’s a way to strengthen the local economy and build lasting relationships with customers. By forming strategic partnerships, hosting events and sharing marketing efforts, businesses can maximize their resources and drive mutual success. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Stop Spinning Your Wheels and Start Seeing Results

February 17, 2025
Has this ever happened to you? A brilliant idea sparks, you meticulously plan every detail, create beautiful spreadsheets, and envision the triumphant launch. Maybe you even practice a little Law of Attraction in your meditative practices each morning. But then… . The plan sits there, gathering dust, because life has gotten busy, you’ve been plagued by self-doubt, or you moved on to the next exciting concept. Sound familiar? Or maybe you’re the opposite. Maybe you’re all about action and no planning. You’re jetting off to the next hottest thing without seeing anything ripen and produce. Many business professionals fall into this trap, leaning too heavily on either the planning or the action phase. We either over-analyze and never launch, or we jump in headfirst without a strategy and quickly burn out. So, how do we bridge the gap and turn those well-laid plans (or exuberant energy) into tangible results? Ready, Set, Go Finding the balance between planning and action is crucial for success. Too much planning leads to paralysis, while too much action leads to a game of chaotic professional ping-pong, bouncing from one thing to the next. Here's how to navigate that middle ground and start experiencing real progress: 1. Define Your "Why" and Set Clear Goals: Before diving into the nitty-gritty details, revisit the core reason behind your plan. Why is this important? What do you hope to achieve? Does it fit into what you’re already doing or is it a new undertaking altogether? If it’s new, do you aim to replace or enhance what you’re currently doing? Clearly defined goals provide direction and motivation, making it easier to prioritize and stay focused. 2. Break It Down: Large, overwhelming plans are often the biggest culprits of inaction. Break your grand vision into smaller, manageable steps. Instead of "launch a new product line," think "research competitor pricing," "develop prototype," "create marketing materials." These bite-sized tasks feel less daunting and provide a sense of accomplishment as you tick them off. Building momentum is a large part of sticking with something long-term. 3. Embrace Imperfect Action: Perfection is the enemy of progress. Don't wait for everything to be flawless (or the timing to be perfect) before taking a step. Sometimes, "good enough" is better than "never done." Remember, even a small step is a step, if it aligns with your goals. That imperfect thank you note you send is better than the perfect note you never write. 4. Resist the Shiny Object Syndrome: In today's fast-paced world, it's easy to get distracted by the next "big thing." Don't be a "shiny object entrepreneur." Constantly chasing fleeting trends and abandoning projects when they don't instantly go viral is a trip to Nowheresville. True success is built on consistency and perseverance. Focus on your core plan, refine it as needed, and stick with it. 5. Build Relationships, Not Transactions: Today's most successful businesses are built on strong relationships. You can't cultivate genuine connections if you're constantly flitting from one project to the next, across multiple disparate audiences, solely focused on quick wins. Invest time in building rapport with clients, partners, and even competitors. These relationships can be invaluable for support, collaboration, and long-term growth. Remember, people do business with people they know, like, and trust. 6. Review and Adjust: Your initial plan is just a starting point. Regularly review your progress, analyze what's working and what's not, and adjust your strategy accordingly. Be flexible and willing to adapt. The business landscape is constantly evolving, and your plan should too. But this is where a lot of people stumble. They confuse new projects with timely adjustments. When things get rough or boring, they think innovation means a completely new undertaking. It doesn’t have to. Sometimes innovation is making changes to how you’re currently doing something and serving your market in a new way. 7. Celebrate Small Wins: Recognizing and celebrating your accomplishments, no matter how small, is essential for maintaining momentum. It reinforces positive behavior and motivates you to keep moving forward.  8. Create Daily Habits: Following daily habits can keep you on track and accountable toward your progress. Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps. ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Embracing Imperfection to Strengthen Your Business

February 10, 2025
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: How to be Perfectly Imperfect  You’ve probably heard the adage “finished is better than perfect” or “you can’t edit a blank page.” There’s something to be said for embracing life’s imperfections, especially in business. After all, everyone can relate, and imperfections are bound to happen. So you might as well make the best of them. There’s a popular self-help book called “How to Keep House While Drowning.” It was written by a recovering overwhelmed housewife. It’s funny and terribly relatable, especially if you do most of the housework around your home. But it’s also a book about very boring things like dishes in a sink. You can use this same “common denominator” to relate with your ideal client. Relatability It's hard to identify with a perfect business or person. When someone is busy telling us how perfect they are or only showing us the perfect side of their lives, a distance between us will arise. After all, if your life is less than perfect how do you align with someone who is only showing you the sunny side? Whether it's a fictional character, your best friend, or a business, seeing flaws makes us feel like that person or entity is going through the same things we are. This relatability can be loyalty-building when it comes to business. Transparency You can also turn mistakes into opportunities by being openly honest about your shortcomings. When you acknowledge errors and demonstrate a commitment to improvement, you actually build stronger relationships with customers. In fact, 89% of people believe a business can regain their trust if it admits to a mistake and transparently outlines steps to prevent future issues. Authenticity Companies that show their human side can gain a competitive edge. For example: Domino's Pizza ran a campaign admitting their pizza had its issues , but they were addressing them. Guess what? It increased sales. Netflix publicly apologized for a pricing mistake, demonstrating accountability (and let’s not forget their Tyson debacle—again, they apologized instead of ignoring it). Coke went back to the original and admitted the change was a terrible idea. All of these companies received kudos for their honesty (and listening to customers). Fearlessness From an employee perspective, embracing imperfection can unlock creativity by removing the paralyzing fear of failure. When businesses create an environment that accepts mistakes as part of the learning process, employees feel more comfortable: - Experimenting with new ideas - Taking calculated risks - Thinking outside traditional boundaries Companies that remove the fear of failure can accomplish great innovation. Healthier Work Environment Transparency in leadership can also improve your business. When leaders acknowledge their own flaws it: - Reduces stress among employees - Increases job satisfaction - Boosts overall productivity If you’ve ever worked for a workaholic, you know their flawed views on work can be detrimental to your own. But we’re not telling you to hang all your dirty laundry out on the line for everyone to see. There is a strategy behind using imperfection to build a stronger relationship with your customers and employees. A Strategic Approach to Imperfection The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow. Our best relationships in life (and on the screen) are not between us and perfect people. Quite the opposite. We embrace flaws and appreciate when those around us do the same. Showing your less-than-perfect side will make you more endearing and solidify a long-term relationship between your business and your customers. ------------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Share by: